At Baselworld 2003 Rolex unveiled the Submariner's 50th anniversary 16610LV timepiece.  The green and black Reference 16610LV is a distant cousin of the all black Reference 16610LN but it has some differences.  The Maxi dial features larger hour markers and larger hands, creating better legibility.  Also the lugs are more tapered than the later cases, making it quite a bit smaller than the more bulkier cases.  But most notably the "Kermit" green bezel helps this timepiece stand out from it's all - black (bezel and dial) sibling.  The interest in the Kermit is the f ..read more

Rolex has been the main anchor that has held Baselworld together for many years.  Although Baselworld has been seeing many of its smaller exhibitors head for the doors in recent years, Rolex and many of its counterparts could always be counted on for having mammoth booth spaces.  Rolex decided to leave along with Patek Philippe, Tudor, Chanel and Chopard.  They didn't like the January date for the 2021 Baselworld and were not properly consulted when CHF selected the date.  However, the rising booth prices have not helped the situation either.   The Swatch Group ..read more

With the closure of 3 of Rolex main manufacturing facilities on March 17, 2020, production of new Rolex timepieces has come to a screeching halt.  Rolex CEO Jean-Frederic Dufour sent a letter to his employees saying: “Dear Sirs and Madams. We are facing a very serious situation. In order to protect you, your families, and your loved ones, but also to limit the risks of spreading the Coronavirus as much as possible, we have decided to close our production sites in Geneva, Bienne, and Crissier from March 17 at 5:00 PM through Friday, March 27, 2020. That date may of course be pushed back accor ..read more

When Baselworld and nearly every other event worldwide cancelled due to real scares due to the coronavirus pandemic, a question that was on every Rolex collector's mind became, "When is Rolex going to announce its newest models?" With Rolex itself closing its doors due to fears for the safety of its workers and the outbreak of the pandemic in Switzerland and the surrounding countries such as Italy, Spain and France, it is clearly possible that any and all announcements due to new Rolex timepieces will be delayed. Normally Baselworld is where all of these announcements are made - in April ..read more

Rolex announced their price hikes for 2020, and it might be surprising to know which Rolex timepieces have received the highest increase since 2019.  As a collector or a potential owner of a Rolex, one of the most important questions you might ask is "What Rolex will be the best investment in the near future?"  We know which Rolexes are flying off the shelves and are difficult to obtain in the market.  Certainly some Daytonas, GMT's and Submariners might fit that description.  If that were all that we needed to consider when looking at buying a new Rolex, this would be a very short article ..read more

Patrick Mahomes is quickly becoming the face of the new NFL.  His recent Super Bowl victory as the quarterback of the Kansas City Chiefs, over the San Francisco 49ers was epic.  He came from behind after the 49ers defense held him to one of his worst showings of the season in the first half.  However, his 4th quarter performance was outstanding.  It earned him not only the victory, but also the MVP.  Mahomes was drafted in 2017 from Texas Tech, but was named the starter in 2018 and threw for over 5,000 yards and 50 touchdowns - setting multiple records along the way.  He is only one of 7 quar ..read more

Picture of Basel Switzerland by Etienne EhretRolex seems to come to Baselworld with new watch designs every single year.  Each year, they tweak their awesome timepiece lineup and make perfection even more perfect.  We could only guess at what this year might bring - well that is what this article is about.  In part we will be guessing what we think Rolex might bring to the forefront.  Also, in some ways we will be hoping these are some of the items that will be on the agenda for Rolex's 2020 unveiling.  No matter what comes of this year's event, we expect big things and will be eagerly anticip ..read more

Quite possibly the most talented NFL quarterback in 2019, Lamar Jackson, is getting reamed by al letter to the Baltimore Sun.  The author, a writer named Karen, offers criticism that Lamar Jackson is buying his Offensive Line Rolex watches this year.  The Sun contributor bases her criticism on the luxury of Rolex and finds the gift obscenely ostentatious.  She argues that the O-line are all rich fellows and can afford their own Rolex timepieces.  She continues by saying that Jackson should instead donate that money to charity.  Jackson Has Earned His Right To Spend His Money However He Wan ..read more

Baselworld is the most iconic Watch show every single year.  It has been around for over 100 years, but it has fallen out of favor and in the past two years - it has actually lost money.  Over 1000 watchmakers and jewelry companies have dropped out of Baselworld, largely due to the high costs that attending a Baselworld event entails.  Even Breitling pulled the plug on this year's event. So, this year marks the first in a series of changes that will catapult Baselworld back into a more profitable position.  Live Streamed It is amazing that although Baselworld puts on a tremendous showing ..read more

Red and Black Rolex GMT Master II with Santa Red Rubber Band from Rubber B.  Image Rubberb.comIf Santa climbed down the chimney this year with one thing in his gift bag, certainly a Rolex would be the one thing on many people's top 3 wish list. So, let's look at some of the Rolex timepieces that would make the naughty or nice list. Naughty Rolex Timepieces If I had to pick the naughtiest timepiece from the Rolex collection I think I would have to pick the Rolex Milgauss.  It screams evil genius!  Rolex MilgaussWhere else could you find an evil mastermind except in a lab somewhere hidden in t ..read more