Female Entrepreneurs – Have You Got What It Takes?
Affinity Coach - Liz Scott Small business marketing coach
by admin
3y ago
  Today is International Women’s Day.  Many of the women I know are celebrating in a variety of different ways but are all honouring what it means to be a Woman in today’s society.  Never more so than in the ever-increasing culture of #Metoo.  Women are standing in their power, facing issues head on and trying to make the world a better place in general.  It may not always be easy, but women have shown a great talent for resiliency and the continued action of getting up, one more time after facing yet another challenge. I have the privilege of working with Women who ar ..read more
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(Re-Post) 10 Reasons to Hire a Business Coach Now
Affinity Coach - Liz Scott Small business marketing coach
by admin
3y ago
This is a Re-Post from an Inc.com blog https://www.inc.com/young-entrepreneur-council/10-reasons-to-hire-a-business-coach-now.html    No matter what stage your business is at, a business coach can make you work harder and progress faster than you would on your own. From providing a much-needed ego check to helping expand your network, a business coach can give you both the tools and perspective you need to go from point A to point B. Based on their own experiences, 10 successful founders from Young Entrepreneur Council (YEC) discuss some the benefits to hiring a b ..read more
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Disruptor or Disrupted – What will Your Business Become?
Affinity Coach - Liz Scott Small business marketing coach
by admin
3y ago
Let’s get real.  We as business owners are looking at the dramatic changes taking place in global economy with wild eyed wonder.  What, we ask, will happen in my industry and how will I react when it does.  Because we are seeing disruptors and disruption in industries that we previously thought were bullet proof. Postal services, Hotel chains, Taxi’s, Retail chains and Shopping Malls, Publishing and lots and lots more.  Everywhere you look industry titans are scrambling to maintain their edge as “disruptors” approach their Markets from a completely different angle.  Th ..read more
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Top 5 Business Problems Keeping You Stuck in 5 Figures!
Affinity Coach - Liz Scott Small business marketing coach
by admin
3y ago
Rock Solid Niche:    As a business coach I know that there are business problems that can keep you in an early stage of business. I can tell you first hand that if you are not making six figures yet in your small business, you most likely have a niche problem. If you are just starting your coaching practice and you want to make 6 figures you need a Rock Solid Niche.  So what does a rock solid niche include:   Your business niche includes – WHO you serve, what their PROBLEM is, and what RESULT you will get for them. Poorly defined clarity in one or more of these areas ..read more
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Where are you on the Entrepreneurial Success Continuum?
Affinity Coach - Liz Scott Small business marketing coach
by admin
3y ago
Some days, like most of you reading this, I shake my head and wonder why anyone would want to become an Entrepreneur.  As a Business Growth Expert, I see the full range of Entrepreneurs from brand new Start Ups to thriving seven figure businesses.  25% of all North Americans run their own business either full or part time, and they find themselves on the entrepreneurial journey without ever really realizing how it came to be. Let’s take a look at why many choose the entrepreneurial path, even though they know that it could be, and likely will be, a rocky road at some point. Where are ..read more
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How To Market To Millennials – It’s Trickier Than You Think
Affinity Coach - Liz Scott Small business marketing coach
by admin
3y ago
Selling to millennials can be tricky. The generation born between the mid-1980’s to 2000 seem to have brought about a change in the way marketing is done. Millennials can be hard to understand at times, and techniques that were once proven selling strategies just don’t seem to be working on that particular generation. The millennial generation doesn’t necessarily fit in to the stereotypical life-stage events that previous generations have prided themselves on. This generation isn’t as focused on getting married, buying a house and having kids in that order. They prefer to be seen as individual ..read more
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Year of Fear – Top 4 Reasons Your Business Growth is Blocked!
Affinity Coach - Liz Scott Small business marketing coach
by Liz Scott
3y ago
As a Business Growth Strategist and Consultant, I see a great number of things that block business owners from real success but none as great as being in their own way.  I can teach you the fundamentals of Sales and Marketing and most of you will get it, but I have still found that there are four main reasons that you can find your business growth blocked.  The first of these areas is – Courage: Just taking the step to become and entrepreneur took tons of courage but most entrepreneurs are still holding back in some area of their business.  So ask yourself what do you want ..read more
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How to Stop Your Business From Being The Best Kept Secret!
Affinity Coach - Liz Scott Small business marketing coach
by Liz Scott
3y ago
If you are a small business owner, chances are that you know your product or service offering is great.  You’ve done your research and you know that there is Market demand for what it is that you are offering.  So how come the clients aren’t pouring through your door.  Why isn’t your phone ringing off the hook? Do you wake up and think that your business is one of the best kept secrets around? Being a Business Success Consultant I hear this a lot.  People want to know the best way to get Awareness and Action for their business.  So here are a few ways to get your busin ..read more
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Top 3 Myths About How To Find High End Clients!
Affinity Coach - Liz Scott Small business marketing coach
by Liz Scott
3y ago
It takes time to build relationships with your clients and establish the well-known – know, like and trust factor.  Yet once you have done so, these clients are the very ones that are most likely to buy your high end offering. So you really want to find some folks that will buy your high end offering. So many people ignore this goldmine opportunity and search for the ever elusive “New Client” who is going to purchase their biggest package.   Let’s take a look at some of the most common myths around finding clients who will pay you what you really want. Here are some of the most ..read more
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How To Create a Miracle Marketing Plan – Get Ready for 2017
Affinity Coach - Liz Scott Small business marketing coach
by Liz Scott
3y ago
As a Marketing Coach and Consultant, entrepreneurs and small business owners often ask me if they really need a Marketing plan, and if so how do they create one.  For most entrepreneurs creating a Marketing plan is well outside their scope of expertise and their comfort zone.   Many feel completely overwhelmed by it and in fact only 17% of North American Entrepreneurs ever create a plan in the first place.  Let’s start off the New Year by being part of the select few who create a Marketing plan so that you have a roadmap to having the best year in your business ever. Firstl ..read more
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