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Wondering how to optimize your store's layout? The truth is, there is no secret to perfecting store layout. Rather, the right layout for your store will depend on a number of different factors, including the type of goods you stock and the kind of shopping experience you are trying to create. However, there are a few options you should keep in mind. Let's take a look. In the grid floor plan, fixtures and displays run parallel to the walls, making use of every possible inch of space, including the corners. The major advantage of the grid floorplan is that is an excellent way to maximize us ..read more

According to L Brands, the company directly saw the benefits of Americans receiving the recent stimulus check. L Brands owns both Bath & Body Works and Victoria's Secret. The announcement came when L Brands increased its first-quarter guidance in late March. The original guidance had included expected earnings of 55 to 65 cents per share. After this adjustment, the company expected the earnings to be between 85 cents and $1 per share. According to L Brands, the change in guidance came from its improved sales. According to the company, these sales were part of unusual shifts in the spending ..read more

In the last year, Williams Sonoma saw a surge in its online sales. Despite this, the company has plans to refocus its efforts to bring back in-store sales. To put the figures from the 2020 fiscal year in perspective, Williams Sonoma had an increase of 45% in online sales. By contrast, in-person sales dropped 24%. Overall, the company saw its best growth in a year in nearly two decades. Those percentages combine with fourth-quarter figures that were better than had been expected. The unexpected figures led to the company reaching new highs on the stock market. On the day in question, March 18 ..read more

Shopping has become something to do in pajamas at home on the couch, connected to a phone or laptop. Because of the lack of in-person trips to a store, Urban Outfitters has decided to start research into a paid membership program. This February, the company developed a pilot UP membership program they plan on running for six to twelve months. There are two tiers of the program, one set for $48 and one for $98. Currently, the test programs began in Atlanta and Dallas. To draw in potential customers, UP includes free shipping and returns, a 15-percent discount on purchases, and a $10 coupon ever ..read more

Without knowing it, brands in health and beauty prepped for the pandemic by adopting AR. That preparation allows people to shop at home and get the full effect of shopping. AR has begun to spread into all walks of life, from gaming and movies to the fashion and beauty industries. It shows no sign of slowing down the developmental progress and upgrades either. Take a brief glimpse into a new AR app for a virtual nail salon, and there are already live filters for beauty products. As you "try on" the products, you can buy them from the website with a few taps. With the ease of access for the cust ..read more

The world has changed dramatically from last year to this one. As consumers gravitate toward the previous alternative of online stores, many businesses continue to focus on providing an outlet to keep going. Disney is among the many making plans for drastic changes this year to improve their business and stay relevant. Their announcement stated that they would be closing 20 percent of their physical locations, meaning at least 60 store locations in North America. As this happens, they are working toward improving the current ShopDisney website. The company plans on linking the online shopping ..read more

When thinking about arts and crafts, the first retailer to pop into mind is Michaels. As of March 3, 2021, Apollo Global Management has officially submitted an offer of $5 billion to purchase the retailer. According to the press release, Apollo will proceed to purchase outstanding shares of Michaels for $22 per share in cash. Its Board of Directors has unanimously approved these terms. That price is a 47-percent premium to the stock price before the rumors of the purchase on February 26, 2021, of $15 per share and a 78 percent premium to the 90-day volume-weighted average price. According to J ..read more