Cabinet of curiosities #1: Fake Warhol
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
Our cabinet of curiosities opens the door on the weird, the wonderful and the downright whacky, to satisfy the most inquisitive minds.      Roll up, roll up! The first in our cabinet of curiosities series is brought to you by Brooklyn-based collective MSCHF (pronounced Mischief) for their latest artistic tinkering. Behold, fake Andy Warhol. Whether you’re an art-collecting connoisseur, the next Damen Hirst, or simply don’t have a creative bone in your body, this act of tomfoolery will fascinate, or infuriate, even the most creative-averse. An original 1954 drawing by the master ..read more
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Through the looking glass: the uncanny world of Gentle Monster
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
Horses with mechanical tails whip silently in the air around you. A vast and inquisitive robotic human face stares back. You hesitantly step backwards, as a large, six-legged robot approaches, looming imposingly overhead with its metallic, tarantula body. No, you’re not dreaming, you’re just inside one of Gentle Monster’s stores. Welcome to retail surrealism of the 21st century. The brand has become famous for their fascination with the bizarre, and the only thing you can really expect from the South Korean eyewear brand, is the unexpected. A cliché perhaps, but inside each and every one of th ..read more
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The retail phoenix: how the department store is reinventing itself
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
The once sprawling empires of Parisian department stores back in the 1800s resembled something of a luxurious Pandora’s Box, departments brimming with all you could ever need, and all you could ever hope to discover. Catering to a new generation of wealthy, middle-class women, they offered a glut of rare or sought-after luxury items that you could only get your hands on from within their walls. Associating yourself with department stores, was associating yourself with a sophisticated, opulent lifestyle for the envy of society. They became destinations for customers to generously while away the ..read more
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AR: The key to unlocking brand portals
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
AR is back on the scene. Not that it ever really went away, but this time, it’s back with an augmented bang as it enjoys something of a moment, away from its often overshadowing VR sister. Cementing its role as far more than a fun gimmick, NASA Space Station crew members have been testing out AR tech to carry out repairs in outer space, surgeons are using it to transform spinal surgeries, and on a slightly less grandiose scale, scientists have been creating an app in a bid to rid us of our spider phobias once and for all. Money well spent, I’m sure most would agree. But in brand-land, the mobi ..read more
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Stranger Things meets Murder Mystery: the next big frontier for retail
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
It was only really a matter of time before Netflix dipped its toe into the world of gaming. Previously dabbling with new avenues of fan engagement, releasing its interactive choose-your-own-adventure film ‘Black Mirror: Bandersnatch’ back in 2019, the company’s announcement this month that they’re in the early stages of expanding into video games shouldn’t come as too much of a surprise. Especially as CEO Reed Hastings openly admitted that Fortnite was in fact their biggest competition – over that of HBO. The fight for people’s time and attention, as ever, is an ongoing battle for surviva ..read more
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Retail Espresso #15: Olympics Special
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
This Olympics has been an amazing show of unity, diversity and human achievement, but until there’s an average person competing in each event alongside the pros (for context and comedic value) the games will never truly fulfil its entertainment potential. Chosen at random, you’d receive a letter from your government, letting you know you’d been chosen for, say, the pole vault, and “Have a year to prepare – good luck”. Alas, while middle-aged parents may not yet be wobbling down the plank or plodding along behind Bolt & Co, the organisers have been innovating in other ways. The most digital ..read more
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Game on: Why luxury fashion is the next big player in gaming
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
In 2019, when Richard Ma bought his wife a $10,000 digital dress from the fashion house The Fabricant so that she could ‘wear’ it on social media, most people laughed at the idea. A dress that doesn’t exist? That costs how much? No way, you’re having me on. Price-tag aside, a year and a half later and the concept doesn’t seem quite so bizarre. “In 10 years time everybody will be ‘wearing’ digital fashion. It’s a unique memento. It’s a sign of the times.” It’s hard to argue that Richard was onto something and was actually way ahead of his time. 2021 has turned out to be the year that virtual fa ..read more
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Game on: Why luxury fashion is the next biggest player in gaming
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
When Richard Ma bought his wife a $10,000 digital dress from the fashion house The Fabricant so that she could ‘wear’ it on social media back in 2019, many of us laughed at such a strange concept. A dress that doesn’t exist? That costs how much? No, you’re having me on. Well, price-tag aside, a year and a half later and the concept doesn’t seem quite so bizarre. “In 10 years time everybody will be ‘wearing’ digital fashion, he explains. It’s a unique memento. It’s a sign of the times.” I think Richard was onto something. In fact, I think he was way ahead of his time. 2021 has turned out to be ..read more
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Retail Espresso #15: The Power of Influence
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
If the last year has shone a light on anything, it’s the fact that a great product, great brand, great experience, great store, great website and great app just isn’t enough for the average consumer these days. Now, you have to have good moral values, too. Who’d have thought? As a result, many brands have now started to shift their strategies to better align with their consumers. Case in point: Victoria’s Secret. The lingerie brand has long stuck to its somewhat traditional guns on the topics of diversity and inclusivity, keeping to a – shall we say – conventional roster of ..read more
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The power of hype? The NFT virtual brand activity that has fuelled the appetite for exclusivity
Green Room Design | Retail Design Blog
by Immi Marsh
2y ago
The NFT bubble has been an interesting brand spectator sport, like the ubiquitous gold rush of the dot.com boom, many have been watching from a far to see who would bravely step into the ring next. If you still haven’t wrapped your bamboozled head around this new phenomenon, fear not. NFT stands for non-fungible token, which is part of the Ethereum blockchain (that’s a topic for another day). It means, that unlike money, you’re buying a certificate of ownership that can’t be exchanged for something of equal value. It’s unique. One of a kind. An original. The feeding frenzy that came with the a ..read more
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