Building your business website doesn’t have to be daunting or overwhelming! It has come to our attention from a recent survey that less than two-thirds, roughly 64 percent, of small businesses have a website for their business. This is surprising to say the least, especially with the other recent data reporting that the regular internet user count has now reached upwards and beyond 3.14 billion! For us at Grey Suit Retail, we can only assume that the reason behind this staggering statistic is that those small business owners don’t know where to start in achieving their perfect website and digi ..read more

  When top performing athletes are in the thick of the match, whether it be Patrick Mahomes, LeBron James, or Derek Jeter, there is a separate game of analysis going on in each and every one of their heads. It’s not enough to focus on the play at hand, you have to also have your eye and thoughts on the SCOREBOARD! The same is to be said for the business world. It’s not enough to sell, sell, SELL, you also have to be mindful of all the proper performance metrics. A breakout market through which to sell has been Amazon’s FBA program, and for that reason, today we’re going to talk about some of t ..read more

When executing on an annual promotional strategy, the approach that many utilize is taking it one step at a time, tackling the promotion of the day or season, and crossing the next bridge when getting to it. This may seem the easiest, in essence only having to focus on the here and now instead of worrying about distant concerns. The age-old ‘eating an elephant one bite at a time’ comes to mind for many, and they think this is a good, digestible, and efficient option. However, with the many tools available today, why not ‘eat that elephant one bit at a time’… but automate each bite? Automating ..read more

The first month of the new year and new decade is now at its end. So, with the conclusion of that first major milestone within this fresh new period of time, question for you. How have you performed thus far? Are you achieving all of the business goals you had set out for the time between 2020 and 2030, and beyond? … Or do you feel you are spinning your tires with no forward progress? Solid execution begins with a solid plan, and to anybody out there in need of guidance, Grey Suit Retail is here to provide exactly that! Let’s talk about a step-by-step process to gaining some traction for your ..read more

Let’s face it, it is easy as could be to overlook sending out regular promotional emails to your email subscribers. Your daily operations with your small business are already taxing enough, and amidst the madness of that day-to-day, forgetting or putting off email marketing efforts just ends up happening sometimes…maybe more than we would like. However, even though it can be easy to look past this action for your online or brick-and-mortar business, it is crucial that you a lot the time to address this matter. So why is regular email marketing so important? Let’s talk over some reasons: Most P ..read more

You’re a savvy business person, so ask yourself: What is one of the biggest unexpected or inconspicuous things preventing sales within your business? Many will look to the goods and services being offered, thinking that they need to alter their products to better satisfy a need. Some will consider rebranding to refresh or revitalize the face of the business. But the answer might be a little more abstract than that: Friction! In a brick-and-mortar world, and especially in the ever-growing e-commerce world, friction can be a real killer for your business! Everything has become faster paced, and ..read more

You’re a small business owner. From the inception of that business of yours, there has most likely been an expectation that you are to handle it all. Whether it be in an effort to conserve funds upon startup or a sheer desire to understand the inner workings of all facets involved in running an operation, the compulsion to take it all on by your own volition is undoubtedly there. While there are great benefits and the satisfaction of tackling it all on your own, there comes a time where one’s mental cost-benefit chart should start to tip towards accepting that maybe certain aspects of the job ..read more