Effective Co-Branding Reinvents the Fountain Season
GSP | Retail Better Blog
by Steven Cohen
1y ago
When we do our 3000 Mile Store Walks during the Summer season, which we call “Fountain Season,” there are several significant things we notice. In years past, it’s been about price. In some chains it was a simplified price of 79 cents or 99 cents for any sized drink. While this brings many fuelers into the store, it still leaves an opportunity for a bigger basket. And that’s where smart co-branding comes into play. These past two Fountain Seasons, we’ve noticed how convenience stores and QSRs have been working with Mtn Dew and providing their shoppers with exclusive flavors and then promoting ..read more
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Retail Better: High-Impact In-store Marketing Relies on Repetition 
GSP | Retail Better Blog
by Steven Cohen
1y ago
On the 3000 Mile Store Walk, which is our survey of convenience store marketing, we walk each store from the outside in. We walk the store just like the shoppers walk the stores, from each zone at the street, to the pumps and into the store. It’s all about the customer journey.  In-store marketing requires time to get each customer’s attention and for them to understand the offer. One of the best practices we see all the time is the way Wawa positions their promotions from the outside in. They do it with strong photography, great graphics, simple headlines and no price point.   ..read more
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Retail Better: Store of Brands vs. Branded Store
GSP | Retail Better Blog
by Steven Cohen
1y ago
When we talk to clients about creating their strategy for their NTI, remodel, or concept store, we always ask, “What do you want to be when you grow up? Do you want to be a branded store or a store of brands?” It’s the first step to understanding what direction you need to go with your retail environment. A great example of a “Store of Brands” is 7-Eleven. When you enter one of their stores, you see the house brands they promote from inside the store which include Big Gulp® and Slurpee®. As they roll out the Laredo Taco brand, which is fundamentally an in-house QSR, they’ve introduced another ..read more
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Top 3 Reasons to Remodel Your Convenience Store
GSP | Retail Better Blog
by Craig Neuhoff
2y ago
As retailers, you’re challenged with fragmentation, scale, c-store competition on every corner. What’s more, there’s the pressure to deliver a consistently positive shopping experience at all your stores. Remodeling your stores can help. Here are the top three reasons to remodel or redesign your stores. Create the best possible in-store experience – Your marketing team has developed exciting offers and you’ve partnered with top foodservice brands. Do your stores have a designated seating area for customers to kick back and enjoy your newly revamped menu and dayparting deals? Transform your br ..read more
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How to Better Communicate Your Bean-to-Cup Coffee Program to Customers
GSP | Retail Better Blog
by Ally Azzarelli
2y ago
Over the last two years, bean-to-cup coffee programs have become more and more popular within the convenience store landscape. By individually grounding and brewing the beans, these new high-tech machines promise a fresh, hot cup of coffee on demand. Putting customers in control of preparing their own brew allows store associates to focus on other tasks. Another positive associated with this innovative coffee service is that it helps eliminate excess waste as described by Kum & Go’s senior category manager, fountain beverages, Connie Kelehan. What’s not to love. Change Can Cause Confusion ..read more
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How GSP Helps Retailers Meet Their Sustainability Goals
GSP | Retail Better Blog
by Lauren Fuller
3y ago
Did you know that Wisconsin is home of Earth Day founder and former U.S. Senator, Gaylord Nelson? It’s also home to our SGP-certified Madison operations. At GSP, we understand sustainability means more to you than using recycled paper. We know it’s even bigger than reduce – reuse – recycle. It’s a way of life. With that in mind, we’re doing all we can to help you meet your sustainability goals. We take the whole life cycle of our products into consideration – from our AccuStore technology that prevents print overages from entering the waste stream to sourcing sustainable graphics. From choosin ..read more
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Easy Ways to Maximize Your In-Store Marketing Budget
GSP | Retail Better Blog
by Craig Neuhoff
3y ago
If you’re like most retailers, you’re looking to prevent waste and reduce spending wherever possible. Why not start with your print marketing? The average retailer spends an estimated 15% to 30% more than necessary because of print overage and freight. Here are some easy ways to help maximize your budget. Multiple Locations Minimize Freight Rates & Drive Turn Times  Opting for a full-service print and fulfillment plant with four strategically located facilities offers a variety of cost- and time-saving benefits. For example, GSP has four geographically dispersed facilities to serve it ..read more
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3 Ways Retailers Can Do More With Less
GSP | Retail Better Blog
by Richard Krutick
3y ago
As the pressure to realign and reevaluate your cost-saving strategy continues, the importance of “doing more with less” increases. Why not start by saving time and money on your POP program? Here’s how combining the right technology with the right printing, fulfillment, and overall marketing solutions can help. Reduce Shipping Costs and Increase Print Turn Times When was the last time you looked at your POP printing, shipping and fulfillment costs and timing? Where is your printer/fulfillment facility located? Working with printers that operate 24/7 and have multiple locations throughout your ..read more
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Visual Merchandising Holiday Insights From GSP’s Experts
GSP | Retail Better Blog
by Ally Azzarelli
3y ago
Captivating the attention of busy holiday shoppers and differentiating yourself amongst other retailers is key. And what better time than the holidays to take advantage of creative visual merchandising such as unique store windows and other festive retail décor and displays. Yes, many shoppers take the online holiday shopping route, however in-store sales accounted for more than 80% of total holiday sales in 2018 and 124 million holiday shoppers visited stores during the 2019 Black Friday weekend. Over the years, GSP’s visual merchandising professionals have designed a variety of unique holida ..read more
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Capitalizing on Your Convenience Store Car Wash
GSP | Retail Better Blog
by Ally Azzarelli
3y ago
With annual revenue adding up to approximately $48 billion, the car wash industry is serious business, and with 65% of all car washes attached to gas stations, why not leverage this lucrative service? Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here are some tips to help you increase your earning potential. Enhance Your Brand Extend and elevate your brand identity with graphics sure to capture your customers attention. Ensure graphics tie in your brand’s look and feel. Branding reassures your customer ..read more
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