Since the start of this year’s COVID-19-induced social distancing and business closures, online sales are up 30% over this time last year, proving that while customer priorities have changed, they are still shopping, as long as you're meeting them where they are ..read more

Endear recently had a surge in usage and engagement, and that is largely due to brands & retailers who count on us to supplement their traditional digital marketing efforts with more personalized, curated messaging. We also know this is a time when many companies are looking for inspirational ideas around how to keep up customer engagement, especially with the big question mark around how long COVID-19 will keep us indoors ..read more

One silver lining of the current pandemic is the push it has given many retailers to take their brick & mortar business online for the first time, as well as prompt current online sellers to begin thinking more critically about their ecommerce operations. And while launching your online store is a great accomplishment in itself, its success should be measured by not only gross sales, but conversion: the percentage of site visitors who make a purchase within a set time. A highly-trafficked website is nothing if that traffic isn't converting into sales (think about it: the same goes for bri ..read more

If you've considered starting an ecommerce store, now's a great time to do it. This guide will walk you through seven steps to get started quickly. If you complete a step a day, you'll be done by next week ..read more

The US Small Business Administration has shared these resources in an effort to provide economic relief to businesses that are currently experiencing a temporary loss of revenue. We've broken down the federal relief programs most applicable to independent retailers ..read more

We won't try to deny it: COVID-19 is hitting retail hard. Small boutique, 50-location enterprise, or Big Box store, nearly everyone in the retail industry is feeling the effects of Coronavirus and current shelter in place mandates ..read more

The argument for a memorable customer experience is everywhere today...and rightfully so. But your AR mirrors, in-store coffee bars, and other bids at experiential retail are nothing without attentive, knowledgeable, on-brand customer service. It is still the core of any positive retail experience. We're excited to welcome Honor Code Creative founder Rachel Solomon to the blog today, sharing her insight on creating lifetime evangelism through customer care ..read more

The end of winter is in sight: Time to move through those oversized totes, dark prints, heavy fabrics, and lighten thing up. Here are five Spring & Summer 2020 Handbag Trends for boutique owners to buy into ..read more

When you're selling primarily in a brick and mortar shop, the world of online sales and marketing can seem a little foreign. You are, after all, doing business in a defined community in a physical space. What can social media do for you? It is a common mistake for business owners to feel confident that they have their digital bases covered with an attractive website and email list. But social media should not—cannot—be ignored by the retail business community ..read more

The average person is expected to spend $196.31 on Valentine's Day this year, up 21 percent from 2019's already record breaking $161.96. Fifty-five percent of us will celebrate, shopping for everyone from our significant other to our coworkers and pets ..read more