The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and awareness campaigns. The company also aims to penetrate in South Indian markets through collaborations with influencers NEW DELHI: Organic and Natural beauty products seller Indus Valley said on Tuesday the company plans to invest Rs. 40 crores towards marketing and research in a bid to increase the brand equity of its flagship brand. Through the investment, the brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide adv ..read more

The ‘UPI Switch’ will also enable 5 times faster access to UPI (Unified Payments Interface) innovations for businesses New Delhi: Fintech company Razorpay on Tuesday launched its own UPI infrastructure with ‘UPI Switch’, a cloud-based innovation in partnership with Airtel Payments Bank, and said the solution is geared to ensure smoother and faster transactions. Boosting success rates by 4-5%  the solution is designed to handle up to 10,000 transactions per second (TPS) at any given time, according to a release. The ‘UPI Switch’ will also enable 5 times faster access to UPI (Unified Payme ..read more

“Equipped with a high-definition touchscreen display, 4G and Wi-Fi connectivity, and powered by the latest Android operating system, BharatPe One delivers enhanced performance and security New Delhi: Indian fintech major BharatPe on Tuesday launched BharatPe One, an all-in-one payment product that integrates POS (point of sale), QR code, and speaker into one device. The company in a statement said it plans to launch the product in about 100 cities in the first phase. It will further scale it to around 450 cities over the course of the next 6 months. “Equipped with a high-definition touchscreen ..read more

The fresh hiring will take the total workforce to over 550 excluding the collaborative workforce of 100 people that will be hired for the ONDC project New Delhi:Hyper-local e-commerce company magicpin said it plans to hire more than 150 professionals for its sales and acquisition team and 100 people for the ‘ONDC-magicpin Street Bites’ project. The project is co-funded by ONDC and aims to deploy ‘ONDC-magicpin Street Bites’ teams to empower street food vendors, facilitated through a third-party payroll model. “magicpin to onboard more than 150 professionals in its workforce as a strategic expa ..read more

The new 140-seater restaurant is located at DLF CyberHub Mall, Gurugram, Haryana Bengaluru: American casual dining restaurant chain P.F. Chang’s has launched its second outlet in Gurugram, following its debut in the country three months ago, a company official announced on a social media platform. The new 140-seater restaurant is located at DLF CyberHub, a restaurants and retail destination in Gurugram, Haryana. “Great things are happening at P.F. Chang’s. Please join me in congratulating the team and our partner on the opening of their second restaurant in India, located at DLF CyberHub ..read more

Located at PVP Mall, Vijayawada, the store is spread over 3000 sq. ft. of retail space Bengaluru: Italian fashion brand United Colors of Benetton has launched its largest store in the state of Andhra Pradesh, according to a social media post by an industry official. Located at PVP Mall, Vijayawada, the store is spread over 3,000 sq. ft. of retail space. “Thrilled to announce the opening of the largest Benetton store in Andhra Pradesh, at PVP Mall, Vijayawada,” Rohit Jhamnani, managing director of K J Fashions & Designers, said in a LinkedIn post while sharing visuals of the newly opened st ..read more

Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits to the platform each month on an average Bengaluru: E-commerce marketplace Myntra attracted approximately 75 million new users in the last 12 months with 65% of them are from non-metros, according to Myntra Trend Index, a report summarising fashion trends observed in the country in fiscal year 2024. Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits to the platform each month on an average.  “Myntra Trend Index thr ..read more

The kids’ furniture brand is present in over 20 locations across the country through shop-in-shops at large format stores like Crossword, Hamleys and HT Interiors New Delhi: Children’s furniture brand Smartsters announced the opening of its 35th store at Linking Road, Juhu in Mumbai on Tuesday. The new store is a shop-in-shop at Crossword Bookstore. This is part of the brand’s expansion in key growth markets, the release added. Smartsters offers premium furniture for children—from toddlers toddlerhood to teenagers. “Partnering with Crossword has been a natural choice for us, as both brand ..read more

The company plans to invest Rs90-100 crore for the expansion  New Delhi: Value retail chain V2 Retail, on Tuesday, announced its plans to open 35-40 new stores, each with an area of 4 lakh sq. ft. Furthermore, it plans to invest Rs 90-100 crore, for store expansion and bolstering inventory. The retailer also plans to recruit over 1500 people across diverse verticals including sales, marketing, operations, and customer service, to drive the expansion and contribute to the nation’s Skill India initiative. “Our vision aligns with the enthusiasm and dedication of our newest team mem ..read more

The new unit is spread across an area of 10 Lakh sq. ft. and can produce 4-5 lakh units annually New Delhi: Jaipur-based home furniture and decor brand Wooden Street has opened a new manufacturing facility and R&D unit in Jodhpur, Rajasthan, a release by the company said on Tuesday. The new unit is spread across an area of 10 lakh sq. ft. and can produce 4-5 lakh units annually, amounting to a total of Rs 500- 700 crore per year. This expansion involves an investment of Rs 50-70 crore and will have fully automated machines equipped with the latest technology. The enhanced R&D unit ..read more