Google Delays Cookie Deprecation Date Once Again
Total Retail
by Joe Keenan
6h ago
Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023 and then delayed it again to 2024. In its latest postponement, Google said in ..read more
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How AI Has Been on the Front Line Against Retail Fraud
Total Retail
by Monica Eaton
8h ago
Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI applications have seen their valuations skyrocket. However, in the finance ..read more
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Embedded Payments: Untapping the Potential
Total Retail
by Colin Mellon
10h ago
There’s a nuance to the greater buy now, pay later (BNPL) landscape that retailers are only just now beginning to grasp. White-label embedded installment options, which allow shoppers to use their own bank-issued credit card to pay over a set period of time with interest-free installments, can be transformative for businesses looking to get an ..read more
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Your Data is Always Changing. Are You Keeping Up?
Total Retail
by Alex Song
10h ago
Ask any retailer and they’ll tell you it’s rough out there. Scaling profitably has become the persistent headache most brands can’t overcome. There’s not a lot of patience in the market for retailers that are losing money. Digital-native brands that went public, like Allbirds and Warby Parker, are down 70 percent to 90 percent from ..read more
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How Freelancers and Companies Can Collaborate on Effective Marketing
Total Retail
by Angie Vaughn
13h ago
Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up Report takes a ..read more
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Ikea to Provide AI Literacy Training to 3,500 Employees
Total Retail
by Marie Albiges
2d ago
Ikea announced earlier this month that it will be providing 3,000 staff and 500 leaders artificial intelligence (AI) literacy training in an effort to embed the technology across its organization and embrace the “future of technology and humanity,” the company said in a news release. The courses offered include AI Fundamentals, Responsible AI, and Mastering ..read more
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E-Commerce Tips to Boost Father’s Day Sales
Total Retail
by Eric Youngstrom
2d ago
Even though moms will be celebrated in a few weeks, the time is right for e-commerce businesses to start planning for a successful Father’s Day selling experience. The holiday presents a prime opportunity for online businesses to produce new sales and increase customer retention. According to the National Retail Federation (NRF), three-quarters of consumers celebrated ..read more
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Making AI Really Work for Retail
Total Retail
by Lisa Avvocato
2d ago
Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and ..read more
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5 Reasons Why VIP Customers Are the Key to E-Commerce Growth
Total Retail
by Josh Kim
2d ago
In the crowded and rapidly changing world of e-commerce, understanding the importance of loyal customers is key to achieving sustainable growth and long-term success. VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. For context, these are the customers who continue to buy from you over and over ..read more
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Best Practices for Boosting Digital Gift Card Sales
Total Retail
by Joe Keenan
2d ago
As part of the Benchmark Report: 2024 Digital Gift Card Leaders, U.S. Edition, a comprehensive report produced by NAPCO Research in conjunction with Blackhawk Network, 100 U.S. merchants’ e-commerce gift card programs were evaluated, including the purchaser and recipient experience for both digital and physical cards of the brands’ own gift card, based upon 135 ..read more
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