Event Management Tips: Planning for and Managing an Incident or Emergency On-Site During an Event
B2B Event Management
by b2beventmanagement
3y ago
In my last tip I outlined the importance of having a back-up plan when organising an event. In that post I reviewed the natural occurrences that can disrupt an event, such as adverse weather, and man-made concerns like bomb threats or terrorist activity. In this blog I am going to discuss why it is important for Event Managers to plan for a major incident or emergency, especially in these days of terrorist attacks. It is the event manager’s responsibility to make sure all visitors and workers are not exposed to health and safety risks. This includes during the event and during the setup and t ..read more
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Why it is so important to have a back-up plan when organising events, and how to deal with problems
B2B Event Management
by b2beventmanagement
3y ago
Now that winter is here it has reminded me how important it is to have a back-up plan. Unforeseen circumstances can affect your event causing them not to run to order. Along with risk assessment and health and safety is always advisable to have a plan B.  So many outside circumstances can affect your event.  It is also very important to make sure whatever event you are holding that you have the right kind of insurance cover which includes cancellation.  You should also have all the details of attendee emergency contact details and a detailed process for a disaster with line of m ..read more
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Corporate reasons for having a conference
B2B Event Management
by b2beventmanagement
3y ago
There can be many business reasons why a company should consider having a conference, and events are an important part of the marketing mix.  Listed below are some marketing reasons for holding a conference or seminar that a company or organisation may use to promote. Reasons for a conference could be: A medium for passing on information, specifically for new products and services Internal communication to employees regarding internal information, such as training, boosting morale, making announcements, launch a new culture Used by associations to network and educate their members Yearl ..read more
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Exhibition and Tradeshow Review of ROI
B2B Event Management
by b2beventmanagement
3y ago
Following on from the last blog on Exhibition and and Tradeshow review and follow-up where we reviewed the logistics, sales lead follow-up plus feedback and analysis.  We will now look at reviewing the original objectives to see if the ROI was achieved. ROI (Return on Investment) Review your ROI by looking at your original objectives for attending the trade show and see if they were met. If this included a sales target it may take some time before you can determine how successful the show was at generating revenue. The two primary reasons for exhibition performance measurement are To jus ..read more
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Exhibition Review and Follow up part 1
B2B Event Management
by b2beventmanagement
3y ago
Completion of an Exhibition Your exhibition at a trade show has now finished and there are certain steps you should complete before the whole project is wrapped up. Logistics Hopefully the stand or pop-up, all the equipment, literature and give-aways have been carefully packed and returned to office or place of storage. Check that all items have been returned. Unpack boxes where literature needs to go back on the rack or in the literature cupboard. Assess how many give-aways you have left and, if they will be required for your next exhibition, keep record of the number. Order replacement stoc ..read more
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Exhibition on-site logistics tips
B2B Event Management
by b2beventmanagement
3y ago
On-Site Logistics Build-up – Arrive during the build of the stand. Prepare the stand for display with any graphics, audio visual equipment, furniture in position, hardware, brochures, give-aways, catering etc. Store any additional travel boxes with stand builder or in exhibition storage area. Check all boxes and items have been delivered to the stand or collect them as required. Prepare and give to company representatives and exhibitors their stand roster schedule. Make sure that you have the right combination of expertise on the stand at all times and that you have scheduled meal and coffee ..read more
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Use Your Events Budget for a Corporate Christmas Charity Event
B2B Event Management
by b2beventmanagement
3y ago
It isn’t just the endless TV re-runs of Scrooged pricking the corporate conscience that makes Christmas the optimum time for charitable giving – although many companies actively seek out opportunities to demonstrate corporate responsibility throughout the year, Christmas really is the time which really brings out the best in businesses, and their employees. So, as well as setting aside some funds for an employee event to celebrate the festive season, Christmas could also offer your company the chance to spend some of the events budget on the gift of giving for the wider community. What’s more ..read more
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Tips – Final Preparation Before Going On-site at an Exhibition
B2B Event Management
by b2beventmanagement
3y ago
Preparation Just Before Going On-Site You have done your check list and double checked that everything has been ordered and re-confirmed this with your suppliers. You have gone through the timeline and made sure that you are up to date and have everything ready to go. Now use this list to remind yourself of other things you need to have achieved: Check all monies and invoices have been paid. Check you have ordered any necessary: Power Telecommunications facilities Equipment Stand cleaning Insurance Furniture Floral displays Catering Check and inform the appropriate people of any travel ar ..read more
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Final Check for Exhibitor to review before going to a Tradeshow
B2B Event Management
by b2beventmanagement
3y ago
Preparation Just Before Going On-Site You have done your check list and double checked that everything has been ordered and re-confirmed this with your suppliers. You have gone through the timeline and made sure that you are up to date and have everything ready to go. Now use this list to remind yourself of other things you need to have achieved: Check all monies and invoices have been paid. Check you have ordered any necessary: Power Telecommunications facilities Equipment Stand cleaning Insurance Furniture Floral displays Catering Check and inform the appropriate people of any travel arr ..read more
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Tips on Marketing and Publicity for Exhibitors – Marketing your Trade Show Attendance
B2B Event Management
by b2beventmanagement
3y ago
For every exhibition there will be a variety of marketing strategies that you can use to promote your stand, brand, business, services, products and expertise. The key to successful promotion is to use the right combination of strategies. First you will need to know what your objectives are for exhibiting at the trade show in order to determine which forms of marketing suit your promotion. To get any attendee to your stand they need to perceive value, have an experience, or learn in some way. You will need to make sure you have a targeted and up‐to‐date database of contacts ..read more
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