Glisser | Event Marketing
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Glisser’s award winning audience engagement software shares presentation slides to delegates’ devices in real-time, then uses audience interaction – Q&A, polling, social feeds, private notes – to improve the attendee experience and provide useful event analytics. In this blog you will find tips, techniques, and strategies to help you plan for the unplannable.
Glisser | Event Marketing
1y ago
During a recent webinar we asked the audience how they currently re-purpose event recordings - the overwhelming majority said they simply leave the event open for on-demand viewers. But there are many cost effective ways to extend the life of these events, boosting engagement and ROI ..read more
Glisser | Event Marketing
1y ago
The year 2022 looks set to end on an optimistic high according to up-to-date data from Northstar Meetings Group’s Meetings Industry Pulse Survey. ..read more
Glisser | Event Marketing
1y ago
2022 was an incredibly busy year for the industry, and for Glisser, as we continued to improve and build new platform features that enable our clients to create live and on-demand event experiences that match their brand and creative vision perfectly ..read more
Glisser | Event Marketing
1y ago
Hybrid events have seen a 101% increase in annual corporate spend this year, followed closely by in-person events (up by 83%), according to an annual benchmarking study produced by ICE (In-house Corporate Events ..read more
Glisser | Event Marketing
1y ago
November 14, 2022
NEW YORK & LONDON - Glisser, the enterprise-focused technology platform for meetings and events, is pleased to announce the signing of a strategic partnership agreement with American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform ..read more
Glisser | Event Marketing
1y ago
Around 270 event industry operators have now signed the Net Zero Carbon Events Pledge, committing to publish before the end of 2023 their company’s pathway to achieve net zero by 2050, with an interim target to reduce global greenhouse gas emissions by 50% before 2030 ..read more
Glisser | Event Marketing
1y ago
The ‘Cookie apocalypse’or ‘Cookiepocalypse’ has been postponed until 2024, according to an announcement by Google at the end of July ..read more
Glisser | Event Marketing
1y ago
Field marketing, which includes targeted sales promotions, merchandising, sampling, roadshows, exhibition stands and demonstration events, plays many key roles within the marketing funnel ..read more
Glisser | Event Marketing
1y ago
“Where do virtual events sit within the marketing funnel?” is one of those fundamental questions that B2B marketing directors should be asking their teams. They leaped into our consciousness at the start of the pandemic, and we just, kind of, got on with them, but did we stop to ask what role they were serving? A stop gap for in-person events we could no longer run, or something else ..read more
Glisser | Event Marketing
1y ago
“Where do virtual events sit within the marketing funnel?” is one of those fundamental questions that B2B marketing directors should be asking their teams. They leaped into our consciousness at the start of the pandemic, and we just, kind of, got on with them, but did we stop to ask what role they were serving? A stop gap for in-person events we could no longer run, or something else ..read more