We’re very excited to announce that Attendify has been acquired by Hopin! We’re thrilled to be joining forces with a company that puts innovation first at a time when the industry is going through such an incredible transformation. We believe that we’re approaching a historic inflection point, wherein organizers, marketers, and technologists have the chance to come together to create a stronger, more resilient, and innovative event industry. It represents both a monumental task and an unprecedented opportunity, one that Hopin with Attendify, is ready and eager to tackle. Attendify’s journey st ..read more

As we look to the future of events, it’s important to think about how the past year is going to shape the industry in both the short- and long-term. Early in the COVID-19 pandemic, previously in-person events had to be entirely transformed into fully virtual experiences out of necessity. Yet as we begin planning for the end of 2021 and beyond, there will always be an imperative to capture the uniquely social and communal aspect inherent to in-person experiences, and as we look ahead, the industry is beginning to see the advantages of hybrid events, which combine the distinct value of in-person ..read more

The event industry has undergone radical transformation in the past ten years, as digital and mobile app platforms have made virtual events more commonplace, and have likewise taken in-person and hybrid events, and the to new heights. The past year, in particular, has seen an acceleration of these digital-first event experiences out of necessity, accommodating for the needs of public health orders that limited gatherings and travel. Digital experiences that support virtual, in-person, and hybrid events offer new ways to create lasting connections and build ongoing communities, particularly in ..read more

We’re excited to announce the launch of RTMP (Real-Time Messaging Protocol) support for Attendify’s native live streaming, which is now available for immediate use within our virtual & mobile event platform. RTMP support is a fancy way of saying that your event’s AV (Audio/Visual) company can now easily broadcast a professional live video stream to Attendify in seconds. Let’s dive right in to explore how Attendify’s RTMP and live streaming works, and why it’s so important for virtual and hybrid event experiences. What is RTMP? RTMP stands for Real-Time Messaging Protocol. It’s a way to sen ..read more

The debate over the future of the event industry has been raging for months, and optimistic projections about COVID-19 vaccine distribution are only furthering such speculation, especially specific to in-person, hybrid, and online event formats: Are virtual events going to survive beyond the pandemic? Are people clamoring to get back to in-person experiences? Will hybrid events catch on? The answer to all of these questions is yes. All of these statements are likely to be true, but none of them singularly hold the answer as to what’s next for the world of events. For better or worse, it won’t ..read more

We’re excited to announce improved support for Attendify event apps on Apple iPads with custom layouts that take advantage of both landscape and portrait device orientations. There’s so much to be said for the convenience and flexibility of using an iPad for virtual, hybrid, and in-person events, so the timing feels spot-on for this release. Here’s a quick look at the improved Attendify iPad experience: Perfect for Virtual, In-Person, & Hybrid Events Every Attendify feature is supported on iPads, including the ability to watch live and pre-recorded session videos. Whether you’re using Atte ..read more

In our last blog, we discovered that the event technology’s market dynamics and its software providers need to quickly pivot in the face of COVID-19 left sponsors in last place at today’s virtual events. So, how can we reverse this trend and put virtual event sponsors in their rightful and prioritized place? To truly deliver meaningful value for today’s virtual event sponsors and exhibitors, it’s worthwhile to consider the challenges they face today, so we can solve for their key needs: Brand awareness isn’t enough. While building brand awareness will always be a key strategic priority for tod ..read more

Any marketing, or event professional, knows how important sponsors and exhibitors are to a successful in-person, hybrid, or virtual event. Not only do sponsors and exhibitors serve as an important financial investor in today’s events. They also help make the event more appealing for an audience to attend, add additional credibility and draw to the event, and often deliver attractive, relevant sessions and speakers in addition to helping their event hosts with joint promotion of their virtual event. Event hosts clearly see the importance in delivering value for their event sponsors and exhibito ..read more

Online, or virtual events have become more popular than ever since the world went into lockdown last year due to the COVID-19 pandemic, and in 2021, they’re set to become even bigger. Most virtual events, especially those which are monetized, need sponsors in order to reach their maximum potential. In fact, 91% of large-scale event organizers seek out sponsors. But what’s in it for those sponsors? The simple answer is return on investment (or ROI). When a sponsorship agreement is made, it should benefit both parties involved. The event that’s being sponsored is able to offset some of the cost ..read more

A few days ago, I saw a tweet from Jason Lemkin, founder of EchoSign and SaaStr (see below). Jason’s experience as a serial tech and event entrepreneur lends a unique perspective on the software industry, as a whole, so my ears always perk up whenever he talks about the event space. His latest tweet cuts deep—right to the heart of what we all know to be true… while virtual events have come a long way, they still have a long way to go. I want to pick up where Jason left off and explore the journey of virtual event technology from version 1.0 to 2.0, and beyond. Because from our perspective, cre ..read more