Not only are we all fatigued from a calendar full of Zoom calls, but there are more engaging technologies that people are experiencing which is rapidly increasing attendee expectations at virtual events. What’s become incredibly clear is that just watching a stream of video content isn’t a compelling enough offer for them to spend their time and money with you. Just think about how many free “virtual events” you’ve been invited to lately. They’re mainly the ones that just renamed their webinars as events. Even the organizers themselves know they can’t charge for them so they make them free in ..read more

I’ve been producing events and working in the industry for almost 18 years. I consider myself a seasoned veteran and feel like “I’ve seen it all” at this point. Meaning, I’ve experienced all the crazy event challenges out there: medical emergencies, venue cancellations, inclement weather, power outages, horrible vendors, drunk attendees, ridiculous artist demands, internet failure, etc, etc ..read more

Without question, the event industry has been turned upside down. Nearly all in-person events in the world have been canceled for the last 3–4 months and no one is certain when/if they are coming ..read more

Marketers are being asked to deliver personalized experiences at scale, but it doesn't work that way. Here's how to think about it instead ..read more

Event marketing is complicated. Let's unpack it — because building muscle around a solid event strategy is worth it ..read more

To make the price tag worth it, you have to put time and energy into creating value that can't be tied back to the number of dollars you're forking over ..read more