QR codes are everywhere these days, from digital business cards to billboards to magazines. These QR codes, which stand for quick response codes, are machine-readable versions of barcodes consisting of a specific combination of black and white squares. They come in handy for sending smart phone users directly to a website, contact card, payment form or another form of digital information simply by scanning a code with their camera, no special app required. If you aren’t already implementing QR codes into your in-person events, it’s time to start ..read more

With distractions all around us and attention spans shorter than ever, it’s never been harder to make a lasting impression on your event attendees. The challenge is arguably even greater for virtual and hybrid events, in which it’s necessary to go the extra mile to engage your target audience ..read more

The events industry was one of the worst hit during the pandemic, with almost all large-scale corporate events being canceled for at least two years running. During this time, many well-established and successful venues and agencies were forced to drastically reduce costs and effectively go into hibernation mode to ride out the storm. That storm, which many expected would last just a few months, raged on tirelessly. Boutique venues and other event companies ended up suffering the worst, as bigger companies found a way to keep above water by relying on virtual events. Thus, virtual events bec ..read more

Even after two years of cancellations during the pandemic, B2B marketers continue to rate in-person events as one of their most effective marketing tactics, and for good reasons. Trade shows bring together businesses in the same industry and draw hundreds, if not thousands, of attendees every year ..read more

COVID-19 disrupted operations around the world, and in-person events were no exception. Event planners for universities, FinTech conferences, and non-profit board meetings had to quickly halt in-person gatherings and turn to alternatives. They soon learned to adjust existing virtual platforms and communication tools to organize virtual events that keep attendees connected online ..read more

The ability to keep audiences engaged is a defining success metric for any event, but that isn’t always easy in the era of virtual and hybrid events. After all, if someone is attending remotely, it is inherently harder to keep them engaged when everything happens through a screen. The challenge can be even greater in hybrid events, where it is important to offer a similarly valuable and closely aligned experience for both in-person and remote attendees ..read more

Virtual events have exploded in the past few months, but now that the world is beginning to embrace in-person events once more, it can be difficult to see the value in continuing to host hybrid or virtual events. However, in a 2021 survey conducted by Statista, 40% of marketers worldwide predicted their events will be virtual in 2022, while 35% were predicted to be hybrid ..read more

After the pandemic, virtual events became the default. Now that society is transitioning back to normal, it brings the nature of events into the question: should companies go back to fully in-person or stick with virtual? It seems the answer may lie somewhere in the middle with the rise in popularity of hybrid events ..read more

As 2022 has progressed, the events industry has seen tremendous optimism for the return of in-person events. At the same time, the pandemic has transformed the events scene for good, with hybrid events here to stay. With more and more events taking on a hybrid format, there has never been a better time to invest in event technology that seamlessly blends the two, in order to offer an excellent experience to both in-person and remote attendees ..read more

You have a hybrid event on the horizon, meaning there’s a buzz of excitement in the air in your organization. This is sure to be fun, educational, engaging, and perhaps financially rewarding if you plan the event correctly. While you may immediately think of creating plenty of networking opportunities or curating the perfect messaging for the keynote speaker, we encourage you to take a step back ..read more