Five must-have social media marketing strategies for the busy event professional
Event Management & Event Planning Blog from Planning Pod
by Bri Shrader
1w ago
Social media marketing often takes a backseat for event businesses, understandably so. Between daily operations and delivering white-glove service to clients, you’re maxed out. Especially if you work solo or have a small team, juggling daily tasks is stressful enough without the pressure of being a social media guru.  But actually, you don’t need to be a guru. In fact, social media doesn’t have to be a timesuck at all. Social media marketing can be — and from what we’ve seen, it probably will be — one of your most effective marketing tools for attracting clients, increasing brand awarenes ..read more
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How to build a content marketing machine that resonates with customers
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
2w ago
Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? You’re not alone.  Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. And it’s easy to get discouraged if you’re too focused on minutiae rather than details that produce tangible results.  We’re diving into the crucial aspects of crafting an ultra-powerful content marketing machine that will reach your ideal audience, increase brand awareness, and ultimately drive your business growth. We’ll discuss: D ..read more
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The Worst Event Deposit Practices We’ve Seen and What To Do Instead
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
1M ago
When it comes to deposit practices, we’ve heard it all – from accepting deposits via paper check to manually compiling credit card information in a spreadsheet – and we’ve advised thousands of events businesses on how to do better. Our team invests large amounts of time in getting to know our clients and helping them build sustainable and secure growth practices. And having heard the same deposit-practice horror stories several times over, we feel the need to discuss the drawbacks of bad practices and how to make smart financial decisions for your business. Whether you accept refundable deposi ..read more
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Unlocking Revenue: 5 Proven Payment Tactics for Event Businesses
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
1M ago
For most growing event businesses, payment processing is viewed as a business expense first and foremost. Each swipe of a credit card can feel like a small bite into your profit margin when you think of the multitude of fees that you’re paying. You’re almost afraid to ask too many questions about different processing costs, worried that a thorough understanding of how electronic payments work will only reveal more expense to your business. In this post, we’ll dig into strategies that can help you transform payment processing from an expense into a revenue generator. These 5 proven payment tact ..read more
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Event Payment Processing: How to Find the Best Payment Processor (And What to Avoid)
Event Management & Event Planning Blog from Planning Pod
by Bri Shrader
1M ago
Table of contents What is a payment processor and what do they do? What are cashless payments and how do they work? What are the two main ways payment processors accept cashless payments?  Overall, how can my business benefit from adding cashless payment options?  I already use a payment processor. How do I know if I should evaluate other options? What should I look for in a new payment processor? Standard features Perks that can make a big difference Picture this: It’s the next day after having worked an event late into the night before. Sipping morning coffee, you open your lapt ..read more
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Brain Dumping for Event Professionals: Part One, Identifying and Organizing Stressors
Event Management & Event Planning Blog from Planning Pod
by Bri Shrader
3M ago
Are you an event pro struggling to stay organized? If that’s the case, you’re not alone. With so many tasks and deadlines, disorganization is a pain for even the most seasoned professionals. Are you constantly jumping between time-sensitive projects and things you think you should be doing? Or cramming your brain with mental post-its? If so, you’re not doing any favors for your business or your mental health. External factors aside, we can’t expect our brains to hold all of the clustered trains of thought and piecemeal ideas we deal with daily. It’s crucial to incorporate a strategy like ..read more
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Using Post-Event Survey Questions To Optimize Your Next Event
Event Management & Event Planning Blog from Planning Pod
by Amanda Knaebel
3M ago
No matter what type of event you’re hosting, post-event surveys are your secret weapon for gathering valuable feedback from event attendees. Post-event surveys are questionnaires or feedback forms that event organizers distribute to attendees after an event. Here’s everything you need to know about using post-event surveys to elevate event experiences and improve attendee satisfaction. Why should you use post-event surveys? Post-event surveys are crafted to capture attendee experiences, preferences, and opportunities for improvement to enhance your event strategy. What’s more, gathering feedba ..read more
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Culinary Finance 101: Food Costs for Restaurant Owners
Event Management & Event Planning Blog from Planning Pod
by Bri Shrader
4M ago
Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their overall growth. At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. Previous to writing for our blog, I worked with hundreds of restaurant owners to stay on top of their budgets and reduce food costs while increasing restaurant profits on our Customer Success Team. Since this is a frequent question, I wanted to provide a guide for anyone looking to improve their food cost management. Here you’ll find common pain ..read more
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Choosing the Best Event Payment Processing System for Your Business
Event Management & Event Planning Blog from Planning Pod
by Amanda Knaebel
4M ago
Planning an event can be exhilarating, but when it comes to logistics like payment processing, it can start to feel overwhelming. With so many online payment tools available to choose from, how can you choose the best event payment processing tool for your business? Fortunately, choosing the best event payment tool isn’t as hard as you might think. By understanding the needs of your business and considering key factors, you’ll not only simplify your payment processes but also elevate your events to a new level of professionalism and efficiency.  In this article, we’ll cover: What makes a ..read more
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Seamless CRM Transition: How to Switch Event Management Tools with Ericka O’Campo, Manager of Customer Operations
Event Management & Event Planning Blog from Planning Pod
by Amanda Knaebel
5M ago
Are you looking to upgrade from your current event planning software but feel overwhelmed by the idea of switching to a new program? We get it. Change is hard—but switching CRM tools doesn’t have to be. To help you better understand the transition process and make the best decision for your business, we spoke to Ericka O’Campo, Manager of Customer Operations at Planning Pod. Ericka and her Customer Success Team have helped thousands of clients like you make the switch to a new management platform quickly, easily, and seamlessly—and they can help you do the same! In this article, Ericka will wa ..read more
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