There is no doubt that WordPress is one of the best blogging platforms, and Shopify is the most popular eCommerce platform on the market today. But how do you seamlessly combine them both for blogging and eCommerce? This guide will take you through how to integrate WordPress with Shopify step-by-step, allowing you to keep your blog and store under the same URL. Doing so will make your website look more professional and improve the user experience for your customers. By the end of this guide, you’ll have a streamlined online presence that’s sure to impress your customers and improve your SEO ..read more

The process of choosing a Magento Partner or Adobe Commerce, formerly Magento, Development Company can be a tough one because there are so many variables that come into play for the decision-making process. For instance, one has to ask if the goal they have for their website is realistic for a projected budget and timeline, as well as knowing who they can trust. This is why Adobe Commerce has come up with what is known as the Adobe Commerce (Magento) Partners Program. Table of contents The Adobe Commerce (Magento) Partners Program What should you, as a merchant, expect from each tier How to ..read more

At Shero Commerce, our mission is to empower brands to engage with their audience throughout the year effectively. As the 2023 Holiday Season approaches, brands can reconnect with their audience, creating a sense of warmth and belonging. It is a time to refine marketing strategies and extend heartfelt offerings to their loyal customers – thus embracing the true spirit of giving. The Power of Email Marketing Email marketing has emerged as a profoundly lucrative channel for generating revenue. Through skillfully crafted email campaigns, customers stay informed about your latest products, exclusi ..read more

What B2B eCommerce platform to choose Selecting the right platform for B2B eCommerce can be a game-changer for you and your company. BigCommerce vs. Adobe Commerce B2B (formerly known as Magento B2B) are two popular contenders in the B2B world. It’s important to understand their features, capabilities, and how they compare to make an informed decision between the two. This guide aims to provide a detailed comparison between BigCommerce B2B and Adobe Commerce (Magento B2B from hereon). Table of contents What B2B eCommerce platform to choose Understanding B2B eCommerce What is a B2B eCommerce ..read more

Beth Shero, Co-founder & CEO The Shero team is proud to announce our co-founder Beth Shero’s new role as CEO. Since our company’s inception in 2010, Beth has been a cornerstone in building Shero into the global digital growth agency it is today. Leveraging her background in graphic design and UI/UX, Beth launched Shero with an emphasis on building authentic client relationships and delivering innovative digital solutions focused on growth, business transformation, and customer experience. More than a decade later, Shero continues to deliver for clients as a proud woman-led company. Keep re ..read more

Google Trends can provide your website with a competitive advantage through strategic marketing. From enhancing SEO to market analysis, this free tool provides a ton of value. In this article we’ll dive into the benefits, use cases, and best practices of using Google Trends in your overall marketing strategy. Table of contents What Is Google Trends? Why Should I Use Google Trends? What Can You Learn from Google Trends? 1. Use Google Trends to Find Trending Topics 2. Use Google Trends to Find Seasonal Topics 3. Use Google Trends to Improve and Optimize SEO 4. Use Google Trends to Improve and ..read more

The start of the new year is the perfect time to refresh your BigCommerce theme. New year, new goals, and a new theme to help you achieve your eCommerce goals and more. On the surface, changing your theme might seem like a purely aesthetic enhancement—meaning, how the store looks to your customers—but it’s not. Your theme communicates your brand and creates the layout for user experience. Ecommerce businesses that care about how users navigate and interact with their sites will carefully consider their theme choice and choose themes that will improve the customer experience and brand. So why i ..read more

The new year brings new opportunities and it’s a great time to evaluate what has worked, while looking ahead to eCommerce trends forecasted for 2023. What trends should you focus your time, energy, and resources on? Which eCommerce trends will yield the most return on investment? This article will look at the seven eCommerce trends we predict will either continue growing, or step ahead for the first time, in 2023. eCommerce Trend 1: Online Shopping Will Continue to Grow According to Shopify, global eCommerce growth for 2021 through 2026 will continue onward and upward. In fact, Shopify project ..read more

Before diving into how to create compelling calls to action for your holiday campaigns, let’s go over what a call to action is. A call to action is a suggestion in the form of a link or button that suggests the next step in the customer journey. It leads them to where to go next on the site. Effective calls to action can bring in more conversion and sales because it draws customers in and points them to where they should go. Popular call-to-action phrases are “Shop Now,” “View More,” and “See More.” Every eCommerce business owner wants to increase revenue and profit this holiday season. So, wh ..read more

7 Ways to Increase Site Speed Today If you want to dominate SEO in your space, you’ll need to play by the SEO rules—especially Google’s rules. Google is all about the user and the user experience. So if you want any success with ranking on Google—or any other search engine for that matter—provide exceptional content and user experiences consistently. Not surprisingly, then, in this Google Webmaster video, Maile Ohye states that eCommerce websites should load in 2 seconds or less. In a 2019 Unbounce survey, 70 percent of consumers said that page speed impacts their willingness to buy from an eC ..read more