Black Friday 2018 is just weeks away. And with the holidays a struggle for even the world’s top online retailers, we talked to Adam Morris, CEO of Redstage, a Fulcrum company that has collaborated with over 700 eCommerce sites across 5 continents, to understand what type of problems online retailers need to be on the lookout for during the holiday season, and what can be done now to prevent those issues from happening in the first place. Adam, what are the biggest challenges you see eCommerce sites facing during the holidays? First and foremost, the preparation. The holidays are a time of in ..read more

This month we chatted with Andrejs Antonovs, Senior Project Manager at Vaimo, to find out how he and his team use Shoppimon while developing and managing cutting-edge sites for some of the world’s leading online retailers. How does Shoppimon fit into your work routine? As a Project Manager at a global digital commerce agency I manage multiple projects simultaneously. So, it’s vital that I have tools that give me a quick overview of site KPIs. And Shoppimon is one of solutions I use most – alongside other analytics, performance monitoring, and BI systems. On a daily basis immediate notificatio ..read more

One of the most common questions we hear from retailers is: “What are the most important workflows to monitor to make sure I’m not losing business on my eCommerce site?” And while every online store is different, and each has its own unique shopping processes, there are several rules of thumb you should follow to provide yourself with a high level of coverage, without the need to try and monitor each and every page on your site. While monitoring every nook and cranny isn’t a bad idea, it also isn’t usually necessary. Instead, you want to focus on key pages, important entry points, and critical ..read more

To understand fair and ethical eCommerce let’s first take a look about how it all started. Where it All Began The concept of Fair Trade is certainly not a new one, in fact the Fair Trade movement began in the 1960s. The early days of Fair Trade started with conscious individuals and organizations from more-developed nations (namely the US and parts of Europe) purchasing crafts and needlework from developing countries in order to provide vital income for local communities. During the 70s and 80s Fair Trade really gained pace thanks to the help of NGOs who came together to provide advice, assist ..read more

Social media platform Instagram went down (both it’s website and app) in multiple locations globally for several hours on Thursday causing mass panic amongst hipsters and millennials. To be fair, Instagram rarely has issues, but seeing as the social photo sharing giant has over 800 million users it’s big news when it does experience problems. So why is this significant in the world of eCommerce? Why is it important to us that Instagram went down? You may be asking yourself that very question. Well seeing as thousands of eCommerce stores use Instagram influencers to show off their products ever ..read more

Artificial intelligence or AI is everywhere you look these days, even if you’ve never noticed. It’s being used in the cars we drive, the medical industry, and throughout the eCommerce industry. And what is it exactly? Simply put, AI is machine-based intelligence rather than the natural intelligence which humans display. So what does that mean exactly and how do machines become intelligent? Well to answer these questions here’s Shoppimon CEO Roy Rosinnes, with a concise and easy to follow presentation to help you get familiar with artificial intelligence. Demystifying Artificial Intelligen ..read more

The largest eCommerce company in the world, Amazon, and the largest brick and mortar retailer, Walmart, are set to continue their ongoing rivalry for retail dominance by going head-to-head in pioneering new delivery techniques for their online orders. But before we see what these new methods are let’s take a look at how the Amazon vs Walmart rivalry started… Amazon vs Walmart The two giants have been in a constant struggle for retail supremacy for the past few years, but the rivalry really gained pace following Walmart’s acquisition of Jet.com in 2016. This move helped Walmart’s online busines ..read more

The idea of a person or business going ‘green’ isn’t a new phenomenon. The concept however has actually had a recent revival thanks to viral videos making us aware of the amount of plastic that is being found in the sea (approx 30 million tonnes a year). This recent re-awakening has further increased modern customers’ desires to make purchases only from responsible retailers who show that they strive to improve the impact their stores have on the environment. This sets us up nicely for an introduction to green eCommerce and how, as an owner of an online store, you can be more green. Green ..read more

Welcome to the first ever Shoppimon quiz! All of the stores featured in the quiz below appear in the Online Store Health and Usability Index or OSHU Index for short. The OSHU Index was created to provide eCommerce companies with the industry data they need to easily benchmark and trend their own sites’ health and performance against that of their peers. Find out how your store lines up against your competitors now and get more information about the OSHU Index here. Now let’s see just how good you are at quizzes… Enjoy and good luck!   The post OSHU Index Logo Quiz appeared first on Shop ..read more

One of the biggest hurdles online retailers face is building a connection between their customers and their store. In traditional shopping cases at brick and mortar shops customers can normally find a staff member only too happy (depending where you shop ?) to help them locate products, sizes, styles and colours they are looking for and answer questions they may have along the way. This connection not only enhances the shopping experience for the customer by providing great customer service, but also normally results in purchases being made. Replicating these conditions in the world of eCommer ..read more