A Case Study in Upleveling Rooms and Expanding Wellness at the Fairmont Tremblant
Hotel Mogel
by Adam Mogelonsky
4d ago
As background for those not from Canada, Tremblant is a picture-perfect ski village under two hours northwest of Montreal in the Laurentian Mountains. With numerous small hotels, chalets, lodges and short-term rentals to choose from, Tremblant is perhaps the closest thing that North America has to a charming French of Swiss alpine town, wherein the 312-key Fairmont Tremblant has always stood at the luxury resort pillar of the destination since its opening in 1996. Yet even with this lofty status, renovations are an inevitable and compulsory part of keeping pace with global hospitality trends ..read more
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Voice Channel Resilience and Added Value for Upscale and Luxury Hotels
Hotel Mogel
by Adam Mogelonsky
1w ago
As consultants, our niche is, per the title, upscale, premium, luxury and ultraluxury hotels and resorts, helping owners solve ‘strategic’ issues. We put this word in quotations because it means connecting the dots whichever way that is and taking an outsider’s perspective on how all operations or distinct data sets integrate for the greater whole, most often anchored around the goal of maximizing profitability. One counterintuitive observation of recent is that, even in a world of flashy websites and intelligent booking engines, the voice channel is still a very important part of the prebook ..read more
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Attribute-Based Shopping for Hotels in the Wake of the AI Craze
Hotel Mogel
by Adam Mogelonsky
2w ago
Artificial intelligence (AI) is at the forefront of hospitality technology heading into 2024, and in looking at specific tasks where it can be deployed, a very lucrative application is in attribute-based shopping (ABS). Alongside other pursuits like dynamic pricing and adept channel management, the ability for hotel guests to select individual rooms, configurations, services, add-ons and ancillaries in an a la carte manner has long been sought after as a way to bolster net revenues (some postulate by as much as 10% for the average property) without any significant upleveling of the physical p ..read more
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Exploring the Hazelton Hotel and How In-Room Tablets Are Integral to Modern Luxury
Hotel Mogel
by Adam Mogelonsky
3w ago
Hotel luxury is a moving target. Of course, the visibility of design trends makes decade-over-decade changes in décor and furnishing relatively easy to call attention to as the engine of this continuous evolution. But let us not forget the underlying ‘invisibility’ that powerful technologies play in reinforcing the five-star hotel experience. Frictionless, properly integrated, highly personalized and fully supportive of the well-oiled on-site teams, there’s now a complex web of hardware and software that’s integral to 21st century luxury, all in order to meet guests’ diverse needs via whichev ..read more
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Creating the Entertainment Capital within the Entertainment Capital of the World
Hotel Mogel
by Adam Mogelonsky
1M ago
Las Vegas is a city that lives on reinvention to keep drawing ever-larger crowds to this oasis in the desert that, for full transparency, wouldn’t even exist if it weren’t for the entertainment industry. While the world's entertainment capital started out with gaming, shows and conventions, in recent decades it has also become a culinary mecca and now a world-class sports destination. Right now in the post-pandemic era, more hotels across the globe are looking to expand upon their core rooms ledgers with leisure and entertainment (L&E) components. This is a natural progression of the push ..read more
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The Mille Club: Thinking of the Hidden Costs for High Rates
Hotel Mogel
by Adam Mogelonsky
1M ago
What’s it cost? Can you measure its direct effect on net contribution? While the two of us are tremendous fans of helping a hotel evolve into a more data-driven organization, there is nevertheless an art to creating a successful hospitality operation. And nowhere puts this more in focus than the luxury segment where the grandeur, opulence and excess are largely irrational yet wholly necessary to support thousand-dollar rates. At this point, we could lecture on about Veblen goods, Giffen goods, the rise of the leisure class and other elements of behavioral economics that contribute to a hotel ..read more
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Lobby Renovations Are an Irrational Expense Yet Essential for the Guest Experience
Hotel Mogel
by Adam Mogelonsky
1M ago
Summary: As the place where first impressions are codified by guests, the lobby experience must be strong. Thinking broader, a great lobby also contributes to a hotel’s overall reason to visit which in turn supports occupancies and higher nightly rates. Moreover, a vibrant lobby is a space where visitors will want to linger, resulting in greater food and beverage sales. When it comes to any renovation or property improvement plan (PIP), the name of the game in today’s ever-uncertain and highly parsimonious hospitality landscape is ‘value engineering’ in terms of being as cost-effective as pos ..read more
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Leading the Culinary Lifestyle Segment with Christopher Hunsberger of Appellation
Hotel Mogel
by Adam Mogelonsky
2M ago
Every hotelier knows in their heart of hearts the importance of giving guests a great experience. It’s the lifeblood of hospitality. Yet beyond impeccable service and a flawless guestroom, so much of that hotel experience is crafted by what else is happening onsite. This is what we often label as a ‘reason to visit’ which can be a spa, golf, the pool, beach access, proximity to attractions, activities, funky décor or a mix of several of these and more. In this case, the focus is F&B as that reason to visit, yet normally we would still write about its importance as a part of the overall ho ..read more
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The Paradigm Shift in New Economic Value from AI-Powered Hotel Websites
Hotel Mogel
by Adam Mogelonsky
2M ago
Throughout the history of technology adoption, a new invention doesn’t necessarily take off because of direct, apples-to-apples savings versus the old guard, but rather because of the new value that this innovation unlocks, at first on an incremental then later on an exponential basis. The most studied example of this was the advent of electricity brushing up against the entrenched steam power-oriented factories during the turn of the 20th century. In pitching their wears to factory owners, electric motor companies saw little success by citing the one-to-one cost savings from shifting away fr ..read more
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Hotel Sustainability Outlook for 2024 Starts with Profitability
Hotel Mogel
by Adam Mogelonsky
2M ago
Sustainability is the future for hotels, full stop. However profit-conscious or skeptical of international policies you may be, it’s becoming exceedingly difficult to fight against the flow of the river that is action against human-born climate change. What we argue, though, is that going forward profitability and sustainability are the same thing. Every year the weather gets weirder and the natural disasters more severe. With hospitality seen as a ‘discretionary’ industry as compared to, say, agriculture, it will naturally come under increasing scrutiny for its contribution to global carbon ..read more
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