Sustainability was up until very recently at the forefront of desirable hospitality innovations. Guests had increased their demands for sustainable hospitality while governments had doubled down on environmental programs, and investors followed suit by focusing on establishments with actionable sustainability practices. However, COVID-19 has made hoteliers feel the need to back away from sustainable innovations as some of them contradict the public health protocols currently in action. Now hoteliers find themselves at a crossroads. Should they discard former plans of going green or would it ..read more

Hospitality is one of the industries which can boast itself as both a necessity and a luxury. Travel and accommodation have always gone hand in hand, and in a global economy, it is impossible to imagine what life would be like without either. The pandemic however has hit hard both industries, with hotels being shut down or limited in function due to restrictions. Potential guests are naturally wary of travelling during a global pandemic, and this is beginning to take a toll on the industry at large. Tip: Essential Hotel Key Performance Indicators Hoteliers Must Track We can use the following ..read more

Guest loyalty is the most desirable achievement in the hospitality industry. While loyal guests may not make up the bulk of your visitors throughout the year, their lifetime value plays a key role in your hotel’s business growth. One of the most challenging aspects of running a hotel is determining exactly which segment is worth targeting in terms of loyalty. The new guest acquisition can cost the hotel owner a pretty penny, and there can be no surefire way of establishing how much a guest is going to spend until they do. Read more: Upselling as a Way of Improving Guest Loyalty Casting a wid ..read more

Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and on an even more structural level, the market interaction between your properties determines room rates. But with so many properties on the market, it can be hard to tell who you are truly competing with. Data acquisition will play a pivotal part in your hotel’s success and one of the main points that you will want to cover is developing a competitive set analysis. What is a Competitive Set? A competitive set or a comp ..read more

Independent hotels have seen significant growth since online travel agencies transformed the hospitality market place. Independents, for the most part, can exclusively rely on distribution channels to build up their brand, as unlike hotel chains, most independent properties do not have a large marketing budget to build up their brand in the general public’s eye. Independents, however, are resourceful to the point that it has brought them the success of already established brands. Origin by Demand The uptick of large, luxurious properties not part of any particular chain wasn’t born out of an ..read more

Hoteliers are always on the lookout to amend their practices according to guest demand, and in recent years an increasing number of guest prospects are choosing to make environmentally conscious choices. Hoteliers see many benefits to going green, the two biggest ones being budget-saving on utilities, and of course the chance to label yourself as a green hotel. But achieving sustainability in a business is a multifaceted endeavour, and with budgets being cut short this last year, many hoteliers might feel put off the idea itself. Going green however does not always need to cost a fortune, he ..read more

During 2020 loyal guests have doubled their value to the establishment they frequent. The lifespan of a guest’s loyalty is at the foundation of revenue optimization strategies, which is why during a travel drought such guests increase their value exponentially. What keeps a guest loyal is a topic of debate which never dies down. The circumstances of hospitality change so rapidly and with greater frequency than ever before so keeping track of what appeals to guests and what goes too far can often become indistinguishable from one another. Read more: Upselling as a Way of Improving Guest Loyal ..read more

Presenting excellence is the goal of hospitality. Whatever the guest’s needs or wants, hoteliers will try to anticipate and meet at the drop of a hat. Throughout the years this has led to countless innovations in the industry, culminating with the adoption of hotel property management systems (PMS) which now act as the centre of a hotel’s daily operations. Industry innovation has allowed PMS solutions to evolve to the point where their usefulness has revolutionised hotel efficiency. Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase ..read more

It’s hard to consider what hospitality will look like post-COVID-19. There are many speculations that suggest a wave of guest travel demand being unleashed upon the industry as guests spring at the opportunity to move about and live their lives without social distancing restrictions. The opposite speculation can also be made, that the virus will not go away in a season and that hoteliers will just have to find a way to keep hospitality going at this thinned out guest rate for an as of yet undetermined period of time. Sure there will undoubtedly be upticks, but for the most part, the hospital ..read more

Hospitality today is scarcely the industry of yore. Hoteliers everywhere have adapted to an increasingly fast-paced industry which changes on the daily. The cause of this is of course the speed of technological evolution which is unprecedented in modern history. Technological updates are so frequent that hoteliers and guests alike are treating them as the new norm. The moment a specific tool or device hits the market, the countdown for the next one begins. This has brought innumerate benefits to hospitality. There are three pivotal parts to modern hospitality, and as you can see technology i ..read more