Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail can pay huge dividends in the hospitality industry. Personalization is key to guest retention; knowing what makes your patrons come back, and upselling those aspects and amenities time and time again, is what can set your hotel apart from the rest. While paying attention to your guests is the number one priority, instilling a culture of ..read more

Every hotelier inevitably runs into a period where bookings are lower than they would like for them to be. One popular strategy to help out during these need periods is paid media campaigns. Also known as paid ads or pay per click (PPC) ads, these campaigns allow hotels to put themselves in front of potential guests during the early stages of their decision-making process. Whether your hotel decides to utilize these tools as a part of their targeted or foundational strategy, paid media can be largely beneficial in driving relevant traffic to your site and increasing bookings when executed pro ..read more

As a hotelier you are tasked with many responsibilities, including overseeing day-to-day operations, managing staff members, and ensuring that your guests have a positive experience at your hotel. Digital marketing may not always be at the top of your mind, but you are a smart, business savvy professional and you have decided to work with a team of experts who have the knowledge to help your hotel achieve its goals. Once you have done your homework and decided to implement a digital marketing strategy to help your hotel reach full potential with online booked revenue, you need to determine how ..read more

Google’s goal is to bring users more relevant results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result. As Google gets smarter, algorithms like Hummingbird and BERT are implemented to efficiently understand what users need. Around August of 2013, Google introduced Hummingbird to its search engine. Google designed this brand new algorithm to better understand the searchers’ intent. Rather than focusing on each keyword on its own, Hummingbird was designed to look at long-tail keywords and understand queries as a w ..read more

It is vital to keep your social media accounts healthy to ensure maximum visibility as well as drive revenue for your hotel. When a channel is mismanaged, it not only hurts your brand, but can also deter guests from booking. Imagine you are planning a vacation to the beach. You have chosen a few hotels, but when you look at one of their Facebook Pages, you see negative reviews that have gone unanswered, low quality pictures of the hotel, and the most “recent” post is dated several months ago. Overall, their online presence does not spur confidence that this will be your best stay, so you decid ..read more

Are you ready to take your hotel social media to the next level? In this day in age, it is probable that your hotel has a Facebook presence. Your property may even have an account on Instagram and Twitter. Your team, or an agency partner, posts content on a regular basis and responds to comments and messages. Piece of cake, right? If that is all your property is doing, you are missing out on a vertical that can paint you a clearer picture of your hotel’s successes and where there may be room for improvement: social listening. Social listening, when done effectively, can improve your social med ..read more

The online travel marketplace is cluttered and can be a confusing place for travelers. From online travel agencies to search engine result pages changing to big brands saying, “book direct and save more,” how is a traveler to know where to make their purchase when looking for a hotel? The simple answer is… they do not know. As much as hoteliers want to push guests to book directly on their website, a consumer is going to reserve their stay through the channel that they feel most comfortable and familiar with. For some hotels, OTAs can take up a large portion of revenue share because consumers ..read more

Back in 2013 when we first discussed “crimes against mobility,” mobile traffic was on the rise but not yet the intensive, everyday use we see today. According to Statista, mobile traffic makes up 53% of web surfing in 2019. By comparison, back in 2013, it was only about 16%. Not only has mobile traffic significantly increased, but the value of mobile optimization in Google’s eyes has only increased. After a few years of testing and some gradual roll-outs, Google began indexing websites with mobile-first standards in July of 2019. Our search engine optimization team wrote about this event more ..read more

Chances are, if you are reading this blog you have an interest in staying on top of ongoing trends, keeping a pulse on what is modern and fresh, and most importantly, are looking to gain insight into anything that will give you a leg up on the competition. Lucky for you, you are about to get a breakdown of actionable information that can make a huge difference for your hotel website as we progress into this year. Trends Broken Down 2019 was certainly a year. Full of a lot of high and low points — open to interpretation of course depending on your glass’ water level. We watched the Game of Thr ..read more

In the ever-changing social media landscape, it is always important to stay on top of the latest trends. The second you look away from your feed, a new hashtag appears, a news story has splashed the pages, or a meme has become outdated. Being at the forefront of what is new enables you to keep your hotel’s content fresh, keep your followers entertained, and hopefully, encourage engagement. What is trending on social is always different, depending on the second you decide to check-in. Luckily, what is trending in how you use social media tends to stay constant – for at least a few months (so ke ..read more