UP Hotel Agency Blog
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Read the latest digital hotel industry news, reviews & hospitality insights along with articles about hotel digital marketing, web development, and website design. UP is an award-winning digital agency providing excellence in website design and digital marketing for hotels and hospitality.
UP Hotel Agency Blog
2w ago
Mother’s Day is a special occasion dedicated to honoring the remarkable women who have shaped our lives with their unconditional love, guidance, and sacrifice. It’s a time to express gratitude and appreciation for all that mothers do, from nurturing us as infants to supporting us as we navigate through life’s challenges.
Mother’s Day is traditionally a celebration of mothers, it’s also an opportunity to honour someone who has played a vital part in our life lives. Whether it’s grandmothers, aunts, sisters, or mentors, these women play invaluable roles in shaping our lives and deserve recogniti ..read more
UP Hotel Agency Blog
2w ago
At Up Hotel Agency, we believe in the power of diversity, equality, and inclusion. As we commemorate International Women’s Day, we want to take a moment to celebrate the remarkable achievements and contributions of the women around us.
We are fortunate to have a diverse team of talented women who bring their unique perspectives, skills, and expertise to the table. Whether they’re leading teams, driving innovation, or making a difference in their communities, these women inspire us with their resilience, determination, and unwavering commitment to excel.
Join us as we reflect on the importance ..read more
UP Hotel Agency Blog
1M ago
Is your website giving you the Ick? Discover how our hotel digital marketing agency can help grow your hotel online, we specialise in creating stunning websites you’ll love until the end of time. You’ve heard of ‘your type on paper’ now it is time for ‘your type on screen’
Here are 5 reasons you’ll LOVE Up Hotel Agency this Valentine’s day….
We’ve got the chat.. and we back it up!
The amount of industry know-how in our office is mind-blowing. Just take David, for instance—he’s been smashing it in the digital marketing and web design industry for over 20 years! He’s so good that people often as ..read more
UP Hotel Agency Blog
2M ago
The health of your hotel website can have a big impact on its performance and conversion rate, and even the smallest, most seemingly insignificant detail must be taken into account. You may be offering people the holiday of a lifetime, but if you don’t take care of your hotel website, people may become exasperated when trying to book, or it may not even reach the audience you need it to. That’s why it is so important to carry out maintenance tasks, to make sure your hotel website is up-to-date, fast and healthy website.
In this blog, we have named the top five quick and easy hotel website main ..read more
UP Hotel Agency Blog
4M ago
In the ever-evolving landscape of digital analytics, the transition from Universal Analytics to Google Analytics 4 (GA4) has brought about a slew of changes. One prominent shift is the way data is organised and managed and the departure from the familiar concept of “Views.” Let’s dive into some key differences and what they mean for your reporting journey.
Embracing a New Approach: Views vs. Comparison and Exploration Reports in GA4
Universal Analytics was well-known for its excellent ability to compartmentalise data using Views, allowing users to apply filters and segments to get a more in-de ..read more
UP Hotel Agency Blog
5M ago
Figma for Web Design
Figma is a powerful design tool utilised by web designers around the world. Not only is there a host of tools built in for you to access straight away, but there is also a vast range of plugins to choose from. Plugins can be accessed through the plugins panel of the Figma interface – they are easy to find and use and can be used for a range of different tasks. But what is a plugin in, and how can they be used to take your web design to the next level?
What is a Figma Plugin?
Plugins are programs or applications that are created by the Figma Community of users that extend t ..read more
UP Hotel Agency Blog
6M ago
Up Hotel Agency has once again cleaned up at the Web Marketing Association Awards in 2023. This year the Up Hotel Agency team boast an impressive 100% success rate with all sites entered into the competition receiving some impressive recognition.
In addition to walking away with 5 x Standard of Excellence Awards, the team also received 2 x Outstanding Website awards and the incredibly highly sought-after “Best in Category” award for Hotel and Lodging. So, basically…the BEST Hotel & Lodging website entered this year for their work on BUNK hotels. Up has now won this award an impressive 3 ti ..read more
UP Hotel Agency Blog
7M ago
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’ll delve into how the SWOT analysis can be applied to digital marketing in the hotel industry and how marketing agencies can assist hotel clients in leveraging this framework for maximum impact.
Understanding SWOT Analysis for Hotel Marketing
SWOT analysis, standing for Strengths, Weaknesses, Opport ..read more
UP Hotel Agency Blog
11M ago
If you’re hoping to boost your hotel’s direct bookings, it’s essential to have a well-designed website that presents your hotel in the best light. It’s not enough just to have a website; it needs to be optimised for guests searching online.
In this blog post, we’ll provide 5 top tips to improve your hotel website design and make your hotel stand out and attract direct bookings. From making sure your website looks modern and attractive to creating a seamless user experience, we can help you reach more potential guests and convert them into direct hotel bookings. So let’s get started!
1. P ..read more
UP Hotel Agency Blog
11M ago
The hotel and hospitality industry has been rapidly evolving over the past few years as technology advances. Artificial intelligence (AI) has emerged as a powerful tool that has been making serious waves in the digital marketing world. With its ability to analyse customer data, predict customer behaviour, and write entire articles with an extremely impressive level of accuracy, AI is transforming the landscape, with more marketers beginning to incorporate it into their strategies.
By leveraging AI tools such as machine learning algorithms, natural language processing (NLP), and predictiv ..read more