Introducing Live CMS: A digital marketing platform built to deliver exceptional customer experiences
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
2y ago
Live CMS is a flexible content management system that improves your team’s workflow with a centralized approach to managing direct channels. Whether you’re building a multi-property brand.com or an individual hotel website, Live CMS has a host of hospitality-centric features and functionality to manage all your marketing needs. We empower hotel brands to tell their story and stand out from the crowd. Live CMS is a headless content management system, with the ability to connect your content to all the places you need it to appear, creating memorable ..read more
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How we solve manual errors and create better, more reliable content feeds for travel channels
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
2y ago
Our technology makes it easier for travel channels to receive higher quality hotel media. Using a simple interface with robust, hospitality-specific features, hotels upload content for distribution to hundreds of travel channels. One hotel chain customer, OYO Hotels & Homes, reported a 20% increase in OTA rankings after onboarding their properties. For those OTAs, that increased ranking means OYO, and the thousands of hotels we work with, are delivering better content more consistently and driving more revenue for OTAs. While channels receive media content from a variety of sources, by usi ..read more
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Planning for Reopening: Third-Party Travel Marketing in COVID Recovery
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
3y ago
Travel numbers and traveler surveys are giving the industry reasons to be optimistic. According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. Meanwhile in the US, occupancy reached its highest point since October 2019.   In August 2020, almost half of all potential US travelers told Resonate they were not traveling until COVID-19 was “more under control.” As of June 2021, that number fell to just 26%, indicating that the majority of US travelers feel that COVID-19 is under control enough to start traveling.  As trave ..read more
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Content Verification Fact Sheet: Boost consumer trust, content accuracy, and third-party revenue
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
3y ago
Content Verification is a proactive service and solution that audits direct and indirect listings for accuracy, pulls that data into a visual dashboard, and facilitates updates on your behalf. It’s a scalable solution that helps individual properties, management companies, and hotel brands take control of their brand. Consumer confidence is more important than ever before. Ensuring your brand and third-party listings are up to date and optimized has never been so easy. Our Content Verification is a combination of state-of-the-art distribution technology as well as account management services ..read more
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We’re moving: Leonardo is changing our web address to better align with how we help the travel industry
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by leonardo
3y ago
Like many companies, the last year has allowed us to refocus our goals and our mission. At the core of this, and at core of what we do, is helping the global hospitality industry improve the quality and reach of their marketing efforts. Over the last year, we’ve expanded the ways that we help supply and demand partners simplify content management, distribution, and ingestion all with the end focus of increasing revenue potential. With that global and strategic focus in mind, we’re excited to share that we are changing our web presence from Leonardo.com to LeonardoWorldwide.com Why the switch ..read more
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Leonardo partners with OYO Hotels & Homes to enhance visibility for its hotel partners with customised media distribution solutions
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
3y ago
OYO partners with Leonardo to streamline, monitor and provide third-party booking channels with high-quality digital content for its hotel partners With Leonardo, OYO hotels will provide accurate, up-to-date information to their customers on OTAs and booking channels OYO, the world’s leading technology and revenue growth platform for small hotels and homeowners, has partnered with Leonardo to provide high-quality hotel images to booking websites and OTA channels, increasing their distribution efficiency. As part of this partnership, Leonardo will be supporting OYO by building a custom API th ..read more
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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
3y ago
Our research shows that consistent, accurate content is more important than ever. The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. Keeping travel channels up to date has long been a pain point for hoteliers—now more than ever with limited resources and narrower margins. We partnered with HotelPORT to change how the hospitality industry solves those content management and distribution challenges. What it comes down to is the importance of centralizing information fo ..read more
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Hospitality COVID Recovery: Use Your Third-Party Listings to Build Trust  
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
3y ago
Hotel COVID recovery is different in every region and market. It’s impossible to make blanket statements about what specific policies hotels should enact to boost demand.   However, according to STR analysis, the demand to travel is growing. Fewer people are citing COVID-19 as a reason to not travel now compared to a year ago. And 75% of survey respondents said that they wanted to take an overnight leisure trip this year   So, the obvious question is how to capture that demand? First and foremost, the #1 driver of success right now is leveraging trust. W ..read more
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“The perfect product to display rich content to the end booker,” Why HotelREZ has Extended Their Leonardo Partnership
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
3y ago
HotelREZ is a global representation company, which empowers independent hotels to better display their properties online, using a mix of technology and services. To help their hotel partners, they need vendors that are committed to their vision of helping hotels stay competitive through a better online presence. That shared vision is why HotelREZ has extended their long-standing partnership with Leonardo for another three years. “Leonardo has been a valued and trusted partner to HotelREZ Hotels & Resorts for many years. They deliver the perfect product to display rich content to the end bo ..read more
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Why Magnuson Hotels Switched to Leonardo’s Industry Leading Media Distribution Platform
Leonardo | Digital Marketing Insights & Best Practices for Travel Industry Professionals
by Laurel Clayton
3y ago
With hundreds of hotels and plans for rapid expansion, Magnuson Hotels is a star on the rise. Their portfolio of independently owned and operated hotels includes hotels in the UK, US, and Canada, with growth coming in every market. Their focus is to provide hoteliers with support and resources, at a lower cost than traditional hotel franchise models.   One of the most important technology solutions they offer their hotels is distribution software. Magnuson Hotels helps their hotels be seen by more travelers on a wider range of channels. They need th ..read more
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