Travel Media Group
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Travel Media Group has been an industry-leading provider of hotel marketing and advertising services for over 30 years. Read our hotel marketing blog to stay up to date on social media trends, online review response tips, the newest research on search and SEO, and much more.
Travel Media Group
1d ago
Check out the top 5 takeaways from the 2024 Hunter Hotel Investment Conference and what they mean for hoteliers. Host Ryan Embree gives insight into key topics and conversations from the event for listeners so don’t worry if you weren’t able to attend or mis.
All the must-know details are right at your fingertips. Tune in!
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot, where ..read more
Travel Media Group
1w ago
What is a Strategy?
A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating content, engaging with the community, scheduling posts, and analyzing performance metrics. Social media strategies can change over time as platforms and trends continue to evolve.
Target the Right Audience
Before thinking about anything else, hoteliers must establish who their audience is. Looking at prior guest details, analyze their ..read more
Travel Media Group
1w ago
In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if they are active on various social media sites.
Social media offers golden opportunities that don’t require luck, just a little time and effort. For several reasons, making time for your company’s online presence could propel your business ahead. Let’s dive into what these are and how to take advantage of them!
Your Guests A ..read more
Travel Media Group
2w ago
The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose.
Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when and where they are taking them. By analyzing over 7 million guest reviews, 1.7 million guest sentiment tags across 24 of the most prominent review sites, hoteliers can utilize this data to make informed decisions to adapt and improve their operational ..read more
Travel Media Group
2w ago
Former CEO and President of the AHLA, Chip Rogers, joins the Suite Spot to discuss the state of the industry and how hoteliers can make 2024 a successful year. This episode is filled with expert advice, industry insights, and trending topics so tune in to get the 411 on what developments are going to impact your hotel business!
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot ..read more
Travel Media Group
2w ago
A meaningful strategy for responding to reviews is critical for hoteliers and their properties. Over time, this strategy has evolved from being a nice-to-have to a must-have. But how exactly do you make sure you are responding appropriately and correctly? This webinar will cover the following topics, including:
How online review response has evolved
How to resolve issues related to negative guest experiences
How to appropriately respond to positive guest feedback
How to celebrate all feedback left by the guest
Within the last couple of years, even months, the world has s ..read more
Travel Media Group
3w ago
Each year, it is a good idea to take a moment to review your hotel portfolio’s online presence by doing a little bit of “digital spring cleaning.” This is an annual audit of a hotel’s digital channels including social media, online reputation, review responses, and website.
Optimizing each of these outlets is a great way to ensure they align with the hotel’s digital marketing strategy to grow occupancy and drive revenue growth. Evaluating your hotel portfolio digital presence early in the year allows for timely adjustments that lead to a comprehensive and effective hotel digital marketin ..read more
Travel Media Group
1M ago
The 35th Hunter Hotel Investment Conference is only weeks away, taking place on March 19-21 in Atlanta, Georgia!
Join Suite Spot host and TMG Director of Marketing Ryan Embree as he sits down with the Chief of Staff at Hunter Hotel Advisors, Sarah Moss, to discuss the upcoming event and what attendees can look forward to from one of the biggest conferences in the hotel industry. This episode has something for every hotelier, from best digital marketing practices to everything related to the Hunter Hotel Investment Conference.
Episode Transcript
Our podcast is produced as an audio ..read more
Travel Media Group
1M ago
In the hotel industry, responding to reviews can seem like an odd practice if you are unfamiliar with the effects that it can have on a hotel portfolio. Review response is the foundation for a solid online hotel reputation and a comprehensive digital presence. By actively managing this crucial digital channel, hoteliers can strategically foster relationships with their hotel guests and future travelers that ultimately drive revenue. Hotel bookings are heavily influenced by what individuals see about your hotel and what other guests have to share about their experiences. This blog will cover th ..read more
Travel Media Group
1M ago
Travel Media Group is kicking off the new year with part I of our 2024 social success series. This virtual event is all about using your hotel’s social media channels to effectively set guest expectations during the discovery and post-booking piece of the traveler’s journey. With proper guest expectations set before a guest’s arrival, you give your hotel the best opportunity to exceed expectations and impact your brand’s reputation online.
In this blog, we will cover:
Why traveler expectations continue to rise and how social media can help set the stage for the guest experience at your prope ..read more