May is Michigan Wine Month. Join in on Northern Michigan’s month-long event: Traverse City Uncorked. Plan a tour spanning the nearly fifty local wineries and sip award-winning wines made with grapes grown on the 45th parallel. Savings, prizes, and special offers await.  ..read more

Yay! It’s officially spring. Over the next several months there will be lots of days full of sunshine and swimming, beaches and boating, festivals and fall color, hiking, biking, fishing, golfing...the list could go right through to next winter. With so many ways to experience the beauty of Michigan’s upcoming seasons, it can help to make a list. So, here are seven classic activities for a healthy dose of Mitten State fun:  ..read more

March is Women’s History Month, for Traverse City Tourism it seems a perfect time to pay homage to three women who are charged with preserving the rich history of northern Michigan.  ..read more

May is Michigan Wine Month. It also happens to be the peak bloom for cherry blossoms in the Traverse City area. Combine those two occasions and you’ve got the perfect recipe for one of springtime’s most anticipated events: TC Uncorked ..read more

Headed ‘up north’ but worried about keeping options that align with your eating habits? Good eats with wellness in mind are easy to find in Traverse City, and those who partake in healthful choices or vegan eating won’t be left behind. Check out our suggestions for a day of great bites:  ..read more

St. Patrick's Day in Traverse City is a vibrant celebration filled with Irish spirit. The streets come alive and local restaurants offer special menus. Whether Irish or not, everyone finds a reason to celebrate and honor the rich heritage in Traverse City. Here are the events you can look forward ..read more

Since 1925, the National Cherry Festival has been eight days of food, fun, family-friendly activities, and entertainment, all topped with a cherry of course. This event is a vibrant celebration that pays homage to our region's rich cherry-growing heritage.   With over 100 events, it’s hard to pick just one to attend. From the premier performers rocking out on the Bayside Music Stage to Arnold's Amusements Midway at the corner of Grandview Parkway and Union Street, there is something for everyone to enjoy.   ..read more

In the winter, Traverse City is a remarkable sight with pristine snowscapes and the serene embrace of Lake Michigan. Step outside and enjoy the season. When it’s time to warm up and unwind, we invite you to get cozy indoors. Sip local beverages at wineries, breweries, or distilleries. Experience the warmth of our vibrant arts community at galleries, museums, and theatres. Whether you’re seeking the thrill of winter sports or the comfort of being inside, Traverse City offers the perfect blend of adventure and relaxation for your long weekend. Explore our list of the top activities that will ma ..read more

When you think of Traverse City, Michigan, what is the first thing that comes to mind? For many, the answer is the fruit that crowned Traverse City the “Cherry Capital of the World.” The state of Michigan produces over 70% of the national tart cherry crop annually, and the Grand Traverse region is especially suited for cherry production. This is due to its proximity to Lake Michigan, which provides a moderating effect on the local climate in addition to the area’s fertile, well-draining soil. Lake Michigan abates the icy winter winds and cools the cherry trees during the hot summer months, re ..read more

Believe it or not, one month of the new year is already gone. Before you know it, the cherry blossoms will be in bloom, then summer beach days will arrive. Not long after that, fall colors will pop and we’ll be ringing in 2025 at the CherryT Ball Drop in downtown Traverse City. The seasons go by ..read more