Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of Mother’s Day: Don’t underestimate consumers’ spending power.  Economic data shows that discretionary spending, especially on experiences, is strong, Hall says.  “As long as people are willing to spend on accommodations, travel and…expenditures away from home, that tells me there’s […] The post Selling ‘Experiences’ May Give Edge for Mother’s Day  appeared first on safnow.org ..read more

Two federal rulings issued last week could change the way some floral companies do business. One of the rulings — which would ban noncompete clauses — is being contested in court. The other ruling to increase the number of salaried employees who are eligible for overtime also faces opposition. If enacted, both rulings could present […] The post Federal Rulings Could Impact Noncompete Clauses and Overtime Pay   appeared first on safnow.org ..read more

When the media calls, or you get a negative online review, or a customer questions the social or environmental impact of flowers, the Society of American Florists has the resources you need to navigate Mother’s Day.  Master the Media  Publicity in your local media has invaluable payoffs: it gets your name out in the community, […] The post Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and More  appeared first on safnow.org ..read more

Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has brought it continued success for the past eight years. Raya Ward of Nielsen’s Florist and Garden Shop in Darien, Connecticut, shares in this video how their app-based loyalty program, which won the Society of American Florists’ 2016 Marketer […] The post Build Loyal Customers with This Award-Winning Strategy appeared first on safnow.org ..read more

Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the industry and take those insights back to the classroom. Thirty high school science teachers were selected from 153 applicants in 32 states to get hands-on experiences and tours. They’ll also develop curriculum that […] The post Teacher Field Trip Bolsters Horticulture Careers in the Classroom appeared first on safnow.org ..read more

Consumers are expected to spend billions to commemorate Mom’s special day next month. According to a report by Numerator, 30% of shoppers plan to spend more than $100 on Mother’s Day gifts. Florists can secure a sizable piece of that money by upselling customers on bigger arrangements, thoughtful add-ons, and flower subscriptions. “The secret to […] The post Mother’s Day Prep: The Art of the Upsell appeared first on safnow.org ..read more

How will the results of the election impact the floral industry? How does an increase in housing correlate to more floral sales? And what type of consumer should floral retailers be targeting with their marketing? In this short video, Society of American Florists Chief Economist, Charlie Hall, Ph.D., gives a preview of the answers to […] The post What Does an Election Year Mean for Floral Sales? appeared first on safnow.org ..read more

With Gen Z set to outnumber baby boomers in the workforce this year, a seismic shift is underway in career development and workplace culture. Born between 1997 and 2012, this generation is rewriting the rules, demanding more from their employers and challenging traditional norms. In the March/April issue of Floral Management, writer Laurie Herrera talked […] The post Is Your Company Ready for the Gen Z Workforce? appeared first on safnow.org ..read more

Drowning in rising costs but feel squeezed by low margins? Struggling to build a culture that serves the business and its brand? Wondering how to build relationships and drive sales with funeral homes? Or how to exceed the ever-increasing demands of customers? SAF Miami 2024, the Society of American Florists’ 139th annual convention Aug. 6-9 at […] The post Get Set for Growth at SAF Miami 2024 appeared first on safnow.org ..read more

Earlier this year, fourth generation Polites Florist purchased its competitor, Farrell’s Florist. The driving force behind the sale of the Pennsylvania florist was next gen florist Helena Polites, who joined the family business during the pandemic after working in hospitality for a few years. “I wanted to grow ,” Polites shared during the Society of […] The post Are You Giving Your Young Talent the Tools to Succeed? appeared first on safnow.org ..read more