How to Create Editorial Guidelines [With 9+ Examples]
Content Harmony’s Content Marketing Blog
by Osman Husain
2y ago
We’ve previously touched upon the importance of creating amazing content briefs to help writers and strategists stay aligned with considerations like content goals, expectations, and SEO requirements. But meeting SEO requirements and hitting a target word count is only one aspect of your content’s appeal. The tone you embody and the message you convey to your audience is critical. Your content has to both rank well and inculcate trust — if the quality of your content is sub-par, your prospects will transfer that perception over to your products, too. That’s where editorial guidelines become c ..read more
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Content Marketing Roles
Content Harmony’s Content Marketing Blog
by Kane Jamison
2y ago
Content marketing is a team sport. Yeah, you can run a basic content program with one or two people, but if you really want to scale a content marketing program, you're going to need a team. So, one of the common questions we'll see is "what roles belong on my content team?" and "who should I hire first?". Those are good questions, and we'll cover them a bit in this post. But our main goal here is to take an inventory of all of the different roles that play a part in content marketing. Caveats about content marketing roles So before we dive in, there are a few things we should mention: Conten ..read more
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How To Build Amazing Content Briefs
Content Harmony’s Content Marketing Blog
by Osman Husain
2y ago
Whether you’re a writer yourself, or someone who manages a team of writers, anyone involved in the content marketing process can attest to the struggles of writing the first draft. Without clear instructions, a writer may produce something that’s wildly off the mark. While it might be well-written, it doesn’t meet brand, SEO, or audience requirements. That’s where a content brief steps in. The content brief provides a list of requirements and recommendations that help guide a writer as they create a piece of content. A well-structured content brief keeps all stakeholders aligned on expectatio ..read more
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The Content Optimization Framework: [Intent > Topic > UX]
Content Harmony’s Content Marketing Blog
by Osman Husain
2y ago
You’ve probably heard how it’s necessary to write for humans first, and search engines second. But what does that mean exactly? In this guide, we’ll explain how to optimize your content for SEO, without compromising on any of the elements that make it a delightful experience for human readers. What is content optimization? Content optimization is the process of building the best possible piece of content based upon the expectations of users and search engines for that topic. This typically includes matching the user’s search intent, making the content more comprehensive, adding multimedia lik ..read more
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How To Update & Refresh Old Website Content (And Why)
Content Harmony’s Content Marketing Blog
by Osman Husain
2y ago
It’s perfectly normal to lose organic search traffic for certain posts over time. If you’re publishing content regularly, the traffic to new posts may compensate for or even supersede older ones, making it difficult to recognize the problem. Fortunately, it’s possible to regain both the old traffic and keyword rankings - not to mention create an entirely new content promotion opportunity - with a content refresh. What is a content refresh? A content refresh is an update to your existing content so that it addresses search intent with improved data, knowledge, quotes, and examples, and proves ..read more
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12 Content Marketing KPIs Worth Tracking (And 3 That Aren't)
Content Harmony’s Content Marketing Blog
by Osman Husain
2y ago
Any content marketer will tell you that a content program is a long-term play, and may not yield immediate results. And while it’s important to be patient, you must also periodically check your results to see whether your strategy is on the right track. So, it's time for us to report on how well our content program is doing. But we can't just include a long list of numbers on how every blog post is doing—what's the most important thing our CMO needs to know? We need to pick some KPIs... The metrics that are important enough to be tracked and reported on weekly and monthly are your content mar ..read more
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16 Best Content Writing Tools in 2022 (Free & Paid)
Content Harmony’s Content Marketing Blog
by Osman Husain
2y ago
Creating content can often feel like an uphill battle (writer’s block anyone?). While many marketing functions can now be automated, writing content is, for the most part, still quite a manual process. In this post, we’ll share a list of 16 paid and free content writing tools and software apps that will help you power up the research, outlining, writing, and grading of your website content before you hit publish. Jump to a section: Content Research Audience Research Tool Keyword Research Tool Content Brief Workflow Content Creation Document Writing and Editing Tool Word / Character Count ..read more
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How to Create a Content Marketing Strategy [+ Free Template]
Content Harmony’s Content Marketing Blog
by Osman Husain
2y ago
You published a few blog posts on your product’s latest features, scheduled some social media posts, and hired an agency to create animated content for YouTube. A few months in, and crickets. Sound familiar to you? Content marketing programs can fail, and that’s because there’s no clear strategy powering them. Yes, it’s important to publish blog posts, guides, and whitepapers. But publishing for the sake of publishing won’t yield any results. In this post, we’ll walk you through the importance of building and documenting a content marketing strategy, why you should build one before embarking ..read more
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How To Create Content Marketing Proposals That Land The Best Clients
Content Harmony’s Content Marketing Blog
by Derek Flint
2y ago
There are two things every agency or freelancer needs out of a content marketing proposal: The ability to convey clear, comprehensive goals, services, and results that win new clients The ability to templatize content marketing proposals in order to efficiently win new business and reduce the amount of unpaid work that has to be done for each pitch. For these reasons, we’d like to walk you through the in’s and out’s of writing your own content marketing proposals based on strategies that we’ve seen work best. And don’t forget to download the FREE proposal template built with content markete ..read more
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What Is A Content Brief (And Why Is It Important)?
Content Harmony’s Content Marketing Blog
by Kane Jamison
2y ago
Sometimes, content projects don’t turn out the way you wanted. Maybe the strategist wanted simple tips on container gardening for a beginner, but the content writer went off on a long tangent about the intricacies of soil testing. The result is everyone’s least favorite kind of revision: a total rewrite. How do you prevent content creation from going so far off track? With a content brief. Providing a clear and complete content brief is the not-so-secret key to keeping content projects on the right track and avoiding frustrating rewrites. What is a content brief? A content brief is a set of r ..read more
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