The Product Zoom Levels Framework
Brainmates
by Adrienne Tan
1M ago
The Product Zoom Levels Framework By ADRIENNE TAN Product people often have to switch between different horizons. We could be working on a longer-term strategy and vision and then have to dive into the minutia the next minute to unpack the finer details required to understand what’s preventing our development teams from executing that strategy. Conversations with stakeholders can often be difficult, especially if we’ve gone into a session hoping to discuss strategic goals only to find that we’ve spent most of that hard-sought meeting getting bogged down in minute details. Frustrations li ..read more
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Adaptive Mindset ‘Hats’ Your Product Manager Wears
Brainmates
by David Allsopp
1M ago
Adaptive Mindset 'Hats' Your Product Manager Wears By DAVID ALLSOPP No matter the product, industry or company size, successful Product Managers must wear various ‘hats’ on any given day to make all the pieces of the puzzle fit together. But whether you’re looking down the tree from a CEO or GM position, or across the aisle from Engineering or Finance, you’re unlikely to see everything that goes into keeping things running smoothly. It’s like that old adage about ducks: everything looks calm on the surface, but there’s a lot of furious paddling going on underneath the water. Making thing ..read more
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Boosting Team Performance By Building PM Capabilities
Brainmates
by Diane Sexton
5M ago
Boosting Team Performance By Building PM Capabilities By DIANE SEXTON Picture this: you are a Product Director, with several Product Managers reporting to you. One of your PMs comes to you for advice as they are struggling to communicate the direction and scope of work to their team, even though they are confident they know it. Complicating this is that some members of the broader team have also made clear to you that that they’re struggling to understand the team’s direction or scope, and believe the PM hasn’t got a solid story. The PM has started to question their ability to do their j ..read more
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Disrupting the Product – Strategy Questions Answered
Brainmates
by Diane Sexton
6M ago
Disrupting the Product - Strategy Questions Answered By DIANE SEXTON Even though periods of decline are a normal part of the economic cycle, there is no denying the enormous pressure these periods place on our organisations. Yet, despite the forces working against us, there are still ways in which we can adapt and even disrupt during periods of economic downturn. I recently was involved in a panel discussion on ‘Disrupting the Product: Strategies for Success’ hosted by DiUS, where we shared proactive strategies for disrupting the product that prioritised tech innovations, operational eff ..read more
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How to Drive Product-Led Growth
Brainmates
by Kathryn Shepherd-King
7M ago
How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But what is it exactly, and how do we make it happen? Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s a strategy that puts the product at the forefront of your growth efforts, leveraging its value to acquire, activate, and retain customers. But being product-led goes beyond revenue; it’s about creating ..read more
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Why Every Second Counts in Product Management
Brainmates
by Adrienne Tan
7M ago
Why Every Second Counts in Product Management By ADRIENNE TAN I’ve become a big fan of the phrase “Every Second Counts”. It’s something I came across when watching the second season of ‘The Bear’. The story focuses on the trials and tribulations involved in launching a new restaurant, and this show really resonated with me as it reminded me of what we go through with the launch of a product. When we launch products, time is of the utmost importance, and every moment of indecision and delay means that the product cannot launch. If the product doesn’t launch, it delays the feedback loop, w ..read more
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Innovation Is Just Good Product Management
Brainmates
by Adrienne Tan
8M ago
Innovation Is Just Good Product Management By ADRIENNE TAN Innovation is one of those buzzy words. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Yet despite all this attention, it is still uncommon to see organisations building innovation into their mode of operation. Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return. What they don’t realise is that at the heart of any effective innovation program, you’ll find good p ..read more
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Product Management in the Age of Generative AI
Brainmates
by Martin North
8M ago
Product Management in the Age of Generative AI By MARTIN NORTH It might be a cliché, but the one constant in product management is that nothing is ever constant. But the changes that are now visible on the horizon, driven by the sudden emergence of functional AI tools, are difficult to comprehend even for product leaders who have become accustomed to rapid technological change. Generative AI platforms like ChatGPT, Bard, GitHub Copilot and Midjourney are the forerunners in a wave of platforms about to revolutionise how all digital assets are created and managed. While we are still only beg ..read more
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Your Vision is Your Product
Brainmates
by Martin North
8M ago
Your Vision is Your Product By MARTIN NORTH We spend our lives surrounded by products, and for those of us who have followed the path to managing and developing them, we use the label “product” to define what we do, and even who we are. However, there are many different ways to think about what “product” means, and whatever you think will impact how you approach product management. Successfully collaborating within and across teams to improve our efficiency, efficacy, and effectiveness requires a shared understanding, but how can this exist if there is no agreement on what your product – o ..read more
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The 6 Key Ingredients for Good Product Collaboration
Brainmates
by Kathryn Shepherd-King
9M ago
The 6 Key Ingredients for Good Product Collaboration By KATHRYN SHEPHERD-KING At Brainmates, we’ve taken the time to learn and understand what is required for product teams to collaborate effectively to create awesome products. Every organisation wants to ensure they’re creating value for both their customers and their business, and the way a product team can do that is by finding the right balance of efficiency, efficacy and effectiveness. Here are the six key ingredients for finding a balance that creates the conditions for good product collaboration. 1. A Shared Vision and Strateg ..read more
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