Tinuiti Recognized in Forrester Report for Media Management Excellence
Tinuiti
by Tara Johnson
1d ago
News Tinuiti Recognized in Forrester Report for Media Management Excellence By Tinuiti Team Apr 30 2024 Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Media Management Services Landscape, Q2 2024.” In an overview of 37 notable providers, this comprehensive report focuses on the value B2C marketing leaders can expect from a media management service provider, and analyzes key factors to consider when looking for a media management partner such as size and business scenarios. B2C marketing execut ..read more
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100 Streaming Statistics & Trends for Advertisers [2024]
Tinuiti
by Tinuiti Team
6d ago
Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much higher levels of interaction and engagement than TV or the theater. With that in mind, it’s no wonder that marketers are investing more budget into video streaming services. They provide an increasingly popular and effective way of reaching modern viewers and are the ideal choice for brands that want to target potential customers with laser precis ..read more
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Tinuiti Marketing Analytics Recognized by Forrester
Tinuiti
by Emily Sullivan
2w ago
News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use ca ..read more
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Tubi Advertising Guide: How it Works & Ad Costs
Tinuiti
by Liz Krupa
1M ago
Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24, 87% choose to access TV content through the internet. And over 65% of cord-cutters want free or reduced cost ad-supported services — like Tubi. In this article, we’ll cover everything you need to know about advertising on Tubi as the platform — and CTV as a whole — continues to grow.  What ..read more
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Roundel Media Studio: What to Expect From Target’s New Self-Service Platform
Tinuiti
by Tara Johnson
1M ago
Commerce Roundel Media Studio: What to Expect From Target’s New Self-Service Platform By Tinuiti Team Mar 29 2024 Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon. Powered by first-party data from both in-store and online shoppers, RMS provides new audience insights. Coupled with Target’s new loyalty program, Circle 360, advertisers gain precision targeting like never before. But Target isn’t stopping there. With the r ..read more
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What’s Advertising Video on Demand (AVOD) & How Does It Work?
Tinuiti
by Emily Sullivan
1M ago
Streaming What’s Advertising Video on Demand (AVOD) & How Does It Work? By Emily Sullivan Mar 20 2024 In a world where streaming platforms reign supreme, the way we consume media is constantly evolving. One term that’s been making waves lately is AVOD, or Advertising-Based Video on Demand. In fact, eMarketer projects that over half of the U.S. population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. internet users (55.8%) will be watching content via AVOD services by 2026. In this post, we’ll explore the ins an ..read more
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What’s Media Mix Modeling? [Marketer’s Guide with Examples]
Tinuiti
by Emily Sullivan
1M ago
Privacy What’s Media Mix Modeling? [Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels?  Determining where and how conversions are occurring is crucial in optimizing your budget to drive the most impact with your marketing budget. Media Mix Modeling (MMM) is an analytical approach used to gauge the effectiveness of various marketing channels in driving sales and conversions. This method allows us to decipher the true influence of advertis ..read more
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What Are Free Ad Supported TV (FAST) Channels?
Tinuiti
by Emily Sullivan
1M ago
Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. According to an eMarketer forecast, nearly a third of the U.S. population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 million viewers. A large part of that is because viewers get the best of both worlds – curated content with the convenience of streaming, all while ..read more
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Amazon Trends & Industry Predictions for Sellers
Tinuiti
by Tinuiti Team
2M ago
Amazon Amazon Trends & Industry Predictions for Sellers [2024] By Tinuiti Team Mar 07 2024 2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities, relaunched platforms, a major IPO and more. 2024 retail media ad spend is forecasted to reach nearly $60B—continuing to grow at least 21% YoY through 2027—making “retail media the fastest growing ad spending channel in all of media.” Amazon Statistics for Your 2024 Strategy Looking at just a few of the most interesting current stats ..read more
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The Current State of Google’s Search Generative Experience [What It Means for SEO in 2024]
Tinuiti
by Liz Krupa
2M ago
Search The Current State of Google’s Search Generative Experience [What It Means for SEO in 2024] By Tinuiti Team Feb 27 2024 SEO enthusiasts, known for naming algorithm updates after animals and embracing melodrama, find themselves in a landscape where the “adapt or die” mantra prevails. So when Google announced the launch of its Search Generative Experience (SGE) in May of 2023 at Google/IO, you can imagine the reaction was immense. Although SGE has the potential to be a truly transformative force in the landscape, we’re still waiting for SGE to move out of the Google Lab ..read more
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