Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24, 87% choose to access TV content through the internet. And over 65% of cord-cutters want free or reduced cost ad-supported services — like Tubi. In this article, we’ll cover everything you need to know about advertising on Tubi as the platform — and CTV as a whole — continues to grow.  What ..read more

Commerce Roundel Media Studio: What to Expect From Target’s New Self-Service Platform By Tinuiti Team Mar 29 2024 Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon. Powered by first-party data from both in-store and online shoppers, RMS provides new audience insights. Coupled with Target’s new loyalty program, Circle 360, advertisers gain precision targeting like never before. But Target isn’t stopping there. With the r ..read more

Streaming What’s Advertising Video on Demand (AVOD) & How Does It Work? By Emily Sullivan Mar 20 2024 In a world where streaming platforms reign supreme, the way we consume media is constantly evolving. One term that’s been making waves lately is AVOD, or Advertising-Based Video on Demand. In fact, eMarketer projects that over half of the U.S. population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. internet users (55.8%) will be watching content via AVOD services by 2026. In this post, we’ll explore the ins an ..read more

Privacy What’s Media Mix Modeling? [Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels?  Determining where and how conversions are occurring is crucial in optimizing your budget to drive the most impact with your marketing budget. Media Mix Modeling (MMM) is an analytical approach used to gauge the effectiveness of various marketing channels in driving sales and conversions. This method allows us to decipher the true influence of advertis ..read more

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. According to an eMarketer forecast, nearly a third of the U.S. population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 million viewers. A large part of that is because viewers get the best of both worlds – curated content with the convenience of streaming, all while ..read more

Amazon Amazon Trends & Industry Predictions for Sellers [2024] By Tinuiti Team Mar 07 2024 2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities, relaunched platforms, a major IPO and more. 2024 retail media ad spend is forecasted to reach nearly $60B—continuing to grow at least 21% YoY through 2027—making “retail media the fastest growing ad spending channel in all of media.” Amazon Statistics for Your 2024 Strategy Looking at just a few of the most interesting current stats ..read more

Search The Current State of Google’s Search Generative Experience [What It Means for SEO in 2024] By Tinuiti Team Feb 27 2024 SEO enthusiasts, known for naming algorithm updates after animals and embracing melodrama, find themselves in a landscape where the “adapt or die” mantra prevails. So when Google announced the launch of its Search Generative Experience (SGE) in May of 2023 at Google/IO, you can imagine the reaction was immense. Although SGE has the potential to be a truly transformative force in the landscape, we’re still waiting for SGE to move out of the Google Lab ..read more

TV & Audio How to Run Spotify Ads: Costs & Key Considerations By Emily Sullivan Feb 16 2024 Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 602 million users, including 236 million subscribers, across 180 markets. It is now the world’s most popular audio streaming subscription service.   Spotify Ads is also the largest digital audio advertising platform — giving marketers and brands a direct line into the ears of millions of ad-supported listeners. The breakn ..read more

Streaming Running Ads on YouTube Shorts: Examples, Specs, & More Feb 07 2024 With platforms like TikTok and Reels reshaping how we consume content, YouTube introduced its own game-changer. Enter: YouTube Shorts. In 2022, the platform rolled out advertising on Shorts, providing businesses with an exciting new channel for quick and impactful storytelling.  Boasting a staggering 30 billion views per day globally as of 2022, Shorts has become a powerhouse of engagement, offering advertisers a dynamic space to connect with diverse audiences. In this post, we’ll explore the benefits of ad ..read more

Privacy Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers] By Tinuiti Team Jan 30 2024 The long-expected crumbling of third-party cookies has begun. Google’s shift away from third-party cookies is a key moment in digital advertising’s ongoing move towards more privacy. This isn’t a new trend; more than half the browsers in use in the U.S., like Safari and Firefox, abandoned third-party cookies years ago. The evolving digital privacy scenario is becoming more intricate due to the rise of state regulations; soon, 42% of the U.S. population will fall under the purview ..read more