Capgemini’s LYONSCG announces Unified Commerce Solution for Grocery to improve the online grocery shopping experience
Unified eCommerce – LYONSCG
by Julia Ventola
3y ago
The solution leverages three Salesforce cloud technologies and MuleSoft’s Anypoint Platform to accelerate business transformation for grocers New York and Paris – March 4, 2019 – Capgemini today announced the launch of Unified Commerce Solution for Grocery, a new Salesforce Fullforce[1] solution designed to help grocers capture loyalty in the rapidly expanding online grocery market by improving the ordering experience. Developed by Lyons Consulting Group (LYONSCG), part of Capgemini, Unified Commerce Solution for Grocery integrates eCommerce with marketing and customer service systems to help ..read more
Visit website
Understanding the Customer Journey
Unified eCommerce – LYONSCG
by Christian Sharrow-Blaum
3y ago
The following is an excerpt from the LYONSCG White Paper – The Building Blocks of Unified Commerce.   Arguably the most important facet of understanding your customers is understanding their journey: the path they take to purchasing products and services. Along this journey is research, consideration, comparison, and eventually, purchase. Today’s consumers rely on various channels to reach different points in the buyer’s journey. For example, shoppers and buyers both rely heavily on digital sources when in the research stage of their journey, and lean especially on their mobile devices in ..read more
Visit website
Designing a Great BOPIS Experience
Unified eCommerce – LYONSCG
by Brian Patterson
3y ago
If you wait until the last second to do your holiday shopping, buying online and picking up in-store (BOPIS) is your best friend. Store pickup has become a staple of online shopping over the past few years and has saved many a holiday shopper who simply doesn’t have the time to wait for shipping. At first glance, this functionality may seem simple, but when you look closer, it becomes apparent that some features are more important than others.   Location Location is everything when it comes to in-store pickup. Rather than asking the user to search for a location, some sites use your ip to ..read more
Visit website
Multi-Channel vs. Omnichannel Commerce
Unified eCommerce – LYONSCG
by Manjari Thakur-Gohil
3y ago
With the onslaught of new technology and new marketing strategies comes a wave of buzzwords…it is marketing after all. There may not be hotter commerce topics right now than multi-channel and omnichannel strategies. This means that the industry needs a clear way to differentiate the terms and go beyond jargon to actually implement successful strategies. The starting point for developing successful strategies and driving growth is in understanding the difference between the two terms.   Multi-Channel Commerce The biggest reason confusion exists with these terms is because the commerce indu ..read more
Visit website
Singles’ Day 2017: Breaking Records with Unified Commerce
Unified eCommerce – LYONSCG
by Christian Sharrow-Blaum
3y ago
Question: what is the largest single online shopping day in the world, Cyber Monday or Black Friday?   Neither.   The correct answer is Singles’ Day. Held annually on November 11, Singles’ Day is a Chinese festival that celebrates, well, single people. These individuals, known as “bare branches” (guang gun), began celebrating their status in the early 2000’s, and the festival rapidly gained popularity. Over the years, Chinese eCommerce giant Alibaba has almost single-handedly turned Singles’ Day into a pan-Asian eCommerce holiday, offering once-a-year deals and savings to energize Ch ..read more
Visit website
Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype
Unified eCommerce – LYONSCG
by Danielle Savin
3y ago
Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event – from the Chicago architecture river cruise to the amazing dinner and most importantly, the dynamic exchange of ideas and information. LYONSCG CEO and President, Rich Lyons, opens up the Commerce Connect Client Forum   Here are five highlights from the various sessions that explore what it takes to engage with today’s consumers and buyers in a unified way. What’s Your Superpower? What’s your superpower? This was the question ..read more
Visit website
Magento Imagine 2017: Keeping Customers at the Core
Unified eCommerce – LYONSCG
by Christian Sharrow-Blaum
3y ago
For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together over 2,500 experts from over 45 countries, all looking to inspire, educate, collaborate, and celebrate. The strength of Magento Imagine is in its numbers: there are so many smart and innovative people and partners involved in the event, that every session is profoundly insightful. LYONSCG’s own Katie Dunlap had the opportunity to present and share her vision on how to deliver unified commerce with Magento Order Comm ..read more
Visit website
Realizing Your Omnichannel Commerce Potential
Unified eCommerce – LYONSCG
by Rob Pontious
3y ago
In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices – helps drive and deliver a consistent and personalized customer experience with all business components working in harmony. Engaged customers deliver retail success, and omnichannel commerce is what enables these levels of engagement.   What does omnichannel commerce look like? Retailers engage customers through many diverse channels to drive their business. Omnichan ..read more
Visit website
LYONSCG Client Forum Recap: A Day of Insights and Conversation
Unified eCommerce – LYONSCG
by Brooke Seldin
3y ago
The LYONSCG client forum is an annual, one-day symposium that brings together some of the industry’s most innovative eCommerce professionals for a day of insights and conversation. Led by LYONSCG’s senior leaders, the invitation-only event gives customers, peers, and partners an opportunity to share experiences, explore trends, and exchange ideas with some of the sharpest minds in digital commerce. This year’s event, held at theWit in downtown Chicago, was packed with discussions on some of the most pressing issues facing eCommerce organizations today. LYONSCG President and CEO Rich Lyons (lef ..read more
Visit website
Omnichannel Retailing and the American Shopping Mall
Unified eCommerce – LYONSCG
by Brooke Seldin
3y ago
Orange Julius. L.S. Ayres. Walden Books. Who doesn’t love malls? For retailers, there is definitely no love lost. The Wall Street Journal reports that retailers are moving their brick-and-mortar stores from midmarket malls to luxury shopping plazas while simultaneously investing more in eCommerce. “Retailers from Gap Inc. to Abercrombie & Fitch Inc. are abandoning a decades-old strategy of growing sales by blanketing cities with stores as consumers do more of their shopping online and less at the mall,” writes Wall Street Journal reporter Suzanne Kapner in an April 20th article. We don’t f ..read more
Visit website

Follow Unified eCommerce – LYONSCG on FeedSpot

Continue with Google
Continue with Apple
OR