I spent four years in a place that acclimatizes you to believe there is nothing strange about having a Diet Coke for Breakfast. I’m speaking, of course, of my time living in Atlanta doing an Undergraduate degree at Emory University which is sometimes known, thanks to it’s large endowment from the brand, as “Coca-Cola University.” Yet this habit of drinking a can of Coke at breakfast or lunch or really anytime apart from maybe while having popcorn in a movie theater is never really a choice I understood. It’s like eating ice cream for breakfast. But like most people living in America, I know at ..read more

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we called Fierce Femininity back in 2017) to the growing ability for immersive technology to help us better connect with one another (which we described as Virtual Empathy). On January 14th, I am publishing the LAST of this long running series – the tenth anniversary edition of Non-Ob ..read more