Back-to-school season is in full swing, and you might be starting to feel the rush. Between getting your human children… The post Easy September Veterinary Social Post Topics for Back-to-School Season appeared first on Beyond Indigo Pets ..read more

Social media is an invaluable tool when it comes to marketing your veterinary practice. It is not a set it… The post 2024 Demographics and How They Should Inform Your Veterinary Social Media Strategy appeared first on Beyond Indigo Pets ..read more

Newsletters are an effective marketing tool that can help you reach current and potential customers for your veterinary practice. While… The post 5 Benefits of Creating Monthly Newsletters for Your Veterinary Practice appeared first on Beyond Indigo Pets ..read more

You’ve made the exciting decision to open your own veterinary practice. Congratulations! As you get closer and closer to your… The post New Veterinary Practice Marketing Timeline appeared first on Beyond Indigo Pets ..read more

As we’ve seen many times recently, emergency weather strikes fast and it strikes hard. During a natural disaster, quick, effective communication can help your clients find the information they need when they need it. Whether you have to close due to a power outage, or you want to share some pet safety resources, being prepared with messaging will be invaluable during a weather emergency. Beyond Indigo Pets has compiled a list of free resources for you to save and use on your own social media and websites in the case of a natural disaster that requires fast messaging.  To use, just: Righ ..read more

Summertime is a great season for attracting new clients to your veterinary practice. With more time for pet-friendly activities and to catch up on veterinary care, there is a whole pool of potential new clients looking for services like yours. If you are ready to make the most of the season, take advantage of these summer marketing strategies for veterinarians:  Run a Seasonal Wellness Campaign The warmer weather usually means pets owners are spending more time outside with their furry friends. While this is a great season for outdoor fun, it can lead to some health concerns for pets. Is ..read more

Google Business Profile is making changes to some tools you might use regularly: chat features and call histories are being discontinued. Starting July 31, 2024, pet owners will no longer be able to contact your practice via the chat feature, and you’ll no longer be able to access call histories. Customers will not be able to start new chats as early as July 15, but they can still access past chats until the end of the month. What does this mean for your practice’s Google Business Profile, and how can pet owners continue to connect with your business? Keep reading to find out: Chats Will Comp ..read more

When it comes to your veterinary hospital, there is no digital marketing tool quite as effective as a solid online reputation. One or two bad reviews can have a significant, and negative, impact on your overall reputation, which could keep you from attracting new clients to your practice. Beyond Indigo Pets is here to help you avoid some of the most common mistakes with online reputation management (ORM). Ignoring Online Reviews One of the biggest mistakes we see our clients make when it comes to ORM is to completely ignore online reviews. If people in the market for a new vet see you haven’t ..read more

When you’re sitting in front of your books and only looking at the amount you’re spending on marketing your veterinary practice, it is easy to consider it just another expense. Many practice owners even think of the cost of marketing as non-essential. When marketing is executed correctly, however, it becomes an essential revenue stream that brings a significant return on your investment (ROI). Keep reading to see how effective marketing can pour money back into your business. Return On Investment One of the best ways to get an impressive return on your investment is to utilize tools that incr ..read more

When it comes to search engines, Google still reigns supreme. This means that any time the search giant updates its coding or its algorithm, the rest of us have to make changes to ensure our SEO efforts are continuously effective. While we aren’t privy to the exact details of a Google update, there are signs that can help us determine how to move forward. Drops in Rankings One of the biggest indicators of a Google update is when a website that was performing well suddenly starts to drop in the ranks. The latest update (from March 2024) definitely dinged many websites because Google changed th ..read more