If you’re running an online store on PrestaShop, choosing the right payments provider is crucial to your success. A fully optimized customer payment experience can significantly boost your sales, while a poor checkout page can be a costly mistake. In this article, we’ll show you how to find the right payments module that maximizes conversions ..read more

Putting together an ad campaign is no easy task; you’ve got to create great ideas and campaigns that tie into your brand’s identity, and you need to ensure those ideas and campaigns get results. As exciting as launching an upcoming ad campaign can be, however, you’ll need to ensure you grasp the purpose behind it ..read more

Customer reviews are essential to any business, especially in today’s digital age, where word-of-mouth can travel quickly online. However, getting customers to leave reviews can be challenging, and knowing how to leverage positive reviews can be equally daunting. This article will explore strategies for getting more customer reviews and how to leverage positive ones to ..read more

Spurred on by the impact of the pandemic, advertisers wanted to know if their pre-pandemic beliefs and data about consumers still held true today. Many suspected that the consumer journey had shifted, but to what extent and how? At Microsoft Advertising, we had an inkling that consumer behaviors may have changed more than anticipated, so ..read more

In today’s digital age, ecommerce has become an essential part of our daily lives. It’s convenient and accessible and has made shopping a lot easier for consumers. However, not everyone can benefit from ecommerce, especially individuals with disabilities.  Accessibility is an essential aspect of ecommerce, and it’s crucial for businesses to make their websites accessible ..read more

By definition, the PIM system is Product Information Management, i.e. a system for managing product information. What do we need it for? After all, we can manage pieces of information about products at the store. Theoretically, it is like that, however, nowadays information about the product is one of the most important sales’ factor in ..read more

Last year, Forrester predicted that B2B ecommerce would reach $3 trillion. By comparison, in 2018, the ecommerce market reached $1.134 trillion. This was above the $954 billion projected in 2017.  This goes to show that B2B ecommerce is a booming industry. B2B has several advantages over traditional B2C, and it is especially suited to ecommerce ..read more

Improving business efficiencies has many benefits, from boosting productivity and increasing profitability to improving customer satisfaction, and enhancing competitiveness. It can be achieved through various means, some of which include: Streamline the checkout process A streamlined checkout process that reduces friction for customers can improve conversion rates and customer satisfaction. Speeding up your checkout process ..read more

As De Carreaux is now the French leader in online tile sales, with the largest selection of tiles on the internet. However, the company did not develop its online business overnight and had to overcome some challenges to achieve this. Nevertheless, an effective tool, favorable timing, and a great deal of determination were enough to ..read more

Running a successful eCommerce website can prove intimidating. Whether you are balancing orders, managing advertising analytics, or listing new products, it can be overwhelming. One way to help simplify this process is to optimize your sales funnel and improve your conversion ratio.  Online sales will only become more important in the future. Morgan-Stanley predicts that ..read more