Change is the New Norm
Spiritz - The World Of Liquor
by Spiritz Desk
2d ago
With the changing beer landscape in India, companies are working hard to keep their consumers excited at all times.Therefore, new releases in India’s beer market need to make for the right production and marketing mantra. These releases are required to give consumers an opportunity to try something that is either seasonal or has the use of an innovative ingredient or has a trending global style. One such brewery that has been riding this wave is Geist Brewing Co Bengaluru which has steadfastly introduced new brands and flavours to keep its customers coming back for more. As its CEO, Narayan Ma ..read more
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Helping to Create Beer Imbued with Welfare
Spiritz - The World Of Liquor
by Spiritz Desk
2d ago
For over a decade, Malteries Soufflet India has been diligently managing a comprehensive barley supply chain through its agricultural initiative known as the ‘Barley Prosperity Program.’ Jean-Marc Leclercq, Managing Director, Soufflet Malt India (P) Ltd., says that under the Barley Prosperity Program, farmers are assured a predetermined buy-back price based on Minimum Support Price (MSP) along with a premium, thereby mitigating their exposure to pricing fluctuations. Barley Prosperity Program is managed through a digital platform called ‘M-krishi,’ which allows Malteries Soufflet India to foll ..read more
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Beer sales surged in Odisha
Spiritz - The World Of Liquor
by Spiritz Desk
2d ago
The demand for beer has surged considerably across Odisha due to rising temperature. As per a report, the excise department of Odisha has shared that about 19.65 lakh cartons of beer have been sold in Odisha between 1st -25th April. In the same period last year(1st-25th April), about 13.61 lakh cartons of beer were sold in Odisha and this year beer sales in the state have registered a growth of around 44.37 percent during the same period. In March 2024, around 26.22 lakh boxes of beer were sold in Odisha as compared to 21.31 lakh boxes in the corresponding period of the last year, thereby regi ..read more
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William Grant appoints Rufus Parkinson as MD-GTR
Spiritz - The World Of Liquor
by Spiritz Desk
2d ago
William Grant & Sons has appointed Rufus Parkinson as its Managing Director – Global Travel Retail. Highly experienced within the luxury arena, Parkinson relocated from Asiato to join William Grant & Sons in June 2023, as Regional Director Global Travel Retail for Europe, the Americas, India and the Middle East. Fluent in Mandarin, Parkinson has an extensive background in luxury consumer brands, FMCG and retail, and has previously held senior leadership roles at Moët Hennessey and Mars. Bringing a depth of brand building and global commercial expertise to his new role, he is charged wi ..read more
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Bullish Trends in Beer
Spiritz - The World Of Liquor
by Spiritz Desk
2d ago
Along with enhancing the appeal of beer through taste, aroma and packaging, the industry feels that there is a strong need to make its operations increasingly sustainable and environment-friendly. Abhinav Jindal, Founder and CEO, Kimaya Himalayan Beverages says there is a need for continuous innovation to march in tune with the emerging trends. It is evident that the journey of beer in the Indian market is far from static. The focus on innovative styles like cold IPA, the anticipated growth in the northern region, and the experimentation with the tropical and fruity flavours all point towards ..read more
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Pernod sales in India grew significantly in Q3
Spiritz - The World Of Liquor
by Spiritz Desk
3d ago
Pernod Ricard India’s sales grew by 8 percent in the third quarter (Q3) of fiscal 2024, according to the release of the company on third quarter FY24 sales and results. However, the company saw its net organic sales drop by 2 percent in the first nine months of fiscal 2024 due to double-digit declines in the US and China. In the release, Pernod Ricard noted accelerating performance in India’s market, which is attributed by the strong consumer demand for spirits, due to sales accelerating and premiumisation continuing, strong YTD growth of strategic international brands with Jameson, Absolut an ..read more
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And Now, One for the Women!
Spiritz - The World Of Liquor
by Spiritz Desk
3d ago
The future of the beer industry in India looks promising, driven by evolving consumer preferences, increasing demand for diverse beer styles, and potential developments in the market landscape. The industry is changing and it is no longer about catering to just one segment of the society. And this is where United Breweries Limited saw the gap in the market where most of the communication was directed towards men. It therefore seized the opportunity to open up conversation around beer in India to also include women – a revolutionary step indeed! Vikram Bahl, CMO, United Breweries Limited tells ..read more
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THSC to host IndiaSkills 2024
Spiritz - The World Of Liquor
by Spiritz Desk
3d ago
The Tourism & Hospitality Skill Council (THSC) is hosting the IndiaSkills 2024 Hospitality Competitions, a three-day event from 27th to 29th April at Institute of Bakery and Culinary Arts, and Hotel Saket 27, in New Delhi. This event forms an essential part of the Ministry of Skill Development & Entrepreneurship’s IndiaSkills 2023-24 program, showcasing young talent across five major hospitality skills: Bakery, Cooking, Restaurant Services, Patisserie and Confectionery, and Hotel Reception. Competitors from across the country vied for the opportunity to compete in the IndiaSkills Track ..read more
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ED alleges Arvind Kejriwal as kingpin of Delhi liquor scam
Spiritz - The World Of Liquor
by Spiritz Desk
3d ago
The Enforcement Directorate (ED) has submitted before the Supreme Court (SC) that Delhi’s Chief Minister, Arvind Kejriwal is allegedly the ‘kingpin’ and key conspirator of the Delhi liquor scam. In its filing before the apex court, ED told that Kejriwal was involved in the conspiracy of formulation of the now scrapped Delhi excise policy of 2021-22 to favour certain persons. Opposing his petition in the SC against his arrest in the Delhi liquor gate, ED, in its 734-page affidavit submitted to the SC, alleged that he colluded with his Minister and other AAP leaders to demand kickbacks from busi ..read more
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Coveted award to IHM Ranchi
Spiritz - The World Of Liquor
by Spiritz Desk
3d ago
The Institute of Hotel Management (IHM) Ranchi has emerged victorious, bagging the prestigious ‘CSR Top Hotel Management Institute of India’ award for 2024. The award ceremony was held on 21st April 2024, in New Delhi. This accolade comes as a testament to IHM Ranchi’s unwavering commitment to excellence in hospitality education. Outshining 48 government hotel management institutes nationwide, IHM Ranchi secured its place among the top four in the CSR ranking for 2024. Dr. Bhupesh Kumar, Principal of IHM Ranchi, expressed gratitude to the dedicated faculty and staff whose relentless efforts ha ..read more
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