Motion Design Trends Of 2022 More than just an execution, motion design & animation informs so much of what we do at Traffic. In fact, our content and social media teams are endlessly planning and imagining new ways for our brands to be experienced to not just keep them innovative and fresh, but to prevent content fatigue in the fast paced and ever transformative digital world.  The world of motion graphics has experienced a big boost over the last few years. While in-person events took a hit throughout the global pandemic, video creators turned to footage animation&nbs ..read more

Goodbye 2020! The global pandemic has had an impact on every business. However, many businesses have been successful in turning to digital marketing to keep their businesses not only afloat, but still profitable.  2020 saw digital transformation in the enforced switch to digital ways of working, which had an impact on culture and process as well. Many companies, particularly large operations, perhaps surprised themselves in their ability to adapt when forced to and this in turn, may provide them with the confidence to persevere through more changes which may arise in 2021 and beyond. In f ..read more

Traffic is excited to share a guest article by our awesome clients, Paula Drayton and Tony Carew from Liberated Leaders. Paula and Tony are revered facilitators, Master Trainers and Master Coaches with expertise in communication and behaviour change.  They are naturally strategic and love working with leaders as they grapple with complexity in fast-moving environments. As a special offer for Traffic they are offering a discount of 15% their upcoming one-day Melbourne Accelerator program, use the code TRAFFIC at checkout. It is ideal for existing and emerging leaders, business owners and entre ..read more

Understanding The Misunderstood Generation Over the last few years, advertisers have spent a considerable amount of time rushing to woo millennial consumers, leaving their older counterparts feeling overlooked, misunderstood or alienated. In fact, according to a recent study conducted by Hitachi Consulting, “almost three-quarters (74%) of brands are increasingly focusing their services on 19-38-year-olds, in a bid to capitalise on mobile and digital spending, as well as capturing the long-term loyalty of the next-generation of shoppers”. However, the misconception of the baby boomer market and ..read more

How Instagram’s Decision To Remove Like’s In Australia Will Effect Influencers and Brands In an effort to make Instagram a less pressurised environment, the platform has now begun to experiment with hiding like counts on posts, in addition to making follower counts less prominent on profiles in Australia. It’s a logical step following Instagram’s recent increased efforts to prioritise mental health and encourage more mindful usage of the app. In the social media economy, likes have become a critical form of currency — the pursuit of which has been said to potentially have an adverse effect on ..read more

Rebranding is no mean feat. It requires thorough examination and development of your brand strategy. More challenging, is translating this into optimum change within the spectrum of change. Rational objectives will no doubt be to speak to given and developing target audiences ahead of the competition. However, the real challenge is with the existing stakeholders. Not only taking existing customers and clients with you, but also your team – including founders and owners. This requires a sound process and must include vision, values, positioning and proposition to ensure you are pitching to the ..read more

How To Identify A ‘True’ Influencer, Why The Chinese Do It So Well, And What Are The Six Main Types? In this day in age, it is becoming more and more rare to see successful advertising campaigns out there that do not incorporate influencer marketing to drive awareness more effectively and efficiently. This is particularly true in China, where influencer marketing strategies are far more developed and successful, with almost all campaigns now being influencer driven. However, unfortunately, not all influencers or Key Opinion Leaders (KOL’s) are made the same and could potentially either cost y ..read more

What does this mean and how will you benefit? In the first official rate move since August 2016, the Reserve Bank of Australia (RBA) announced on June 4th 2019 that it will lower the cash rate from 1.5 per cent to 1.25 per cent. This highly anticipated reduction comes as a support to employment growth and to provide greater confidence that inflation will be consistent with the medium-term target. Most of the banks are promising to pass on the cut to borrowers which is great news for the Jubilee buyer, and data which has been released by REA, shows that it is likely to have a very positive eff ..read more

Miscommunication is part of life, especially in email where emotion is often misunderstood, misread or misjudged entirely. When this happens between friends or family, a hug, a quick phone call or a joke can repair the situation, however when miscommunication happens in the workplace, the result could be seriously problematic. Email is a vital feature and often the most commonly used form of communication in workplace connections, and thus is a ripe area for wires to get crossed, all because of the wrong phrasing or the wrong punctuation. Yes – you heard it correctly, the wrong punctuation. A ..read more

To celebrate the launch of Elderton Homes’ two new display homes on the Central Coast, Traffic teamed up with Colorbond® Steel and Truecore® Steel to host a fantastic event in conjunction with reality renovators Kyal and Kara at HomeWorld Warnervale. The event was a huge success with hundreds showing up to view the new Elderton displays and meet this amazing duo for a chat, a snap, a snag, and a coffee, plus some handy advice on the latest trends and designs out there. The Colorbond van was also on hand showcasing the new Colorbond Matte products for all those looking for the latest in roof te ..read more