Lately, more Indie developers are starting to run direct deals with advertisers, or cross-promotional Campaigns on their mobile apps & games. The recent shifts in the ad industry, such as the IDFA deprecation on iOS 14.5, and the “up and downs” in the latest mobile eCPM Report are making Direct Deals & Cross Promotions a viable option for game devs. At Appodeal we want to help you turn your apps & games into top earning hits, and for that, we have prepared this article. Learn everything you need to know about Direct Deals & Cross promotions, which ad formats to use, segmentatio ..read more

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ASO Conversion for Indie Devs is a topic that we wanted to get into more detail since we started this series of articles on ASO (App Store Optimization).   In other posts, we examined how the ASO Keywords and ASO Title & Description can boost your organic reach, focusing on features that help you increase your app’s visibility in search results. The main goal was to get traffic and visitors to your App Store Page. The present article will converge on the visual elements of your App Store Page, such as the icon, the screenshots, and the promotional videos. Even if some ASO special ..read more

It’s nearly impossible to talk about mobile ad monetization and not mention rewarded video ads in mobile games.  Rewarded videos are often used for monetization purposes as they enhance user experience, drive engagement, and boost retention (if properly implemented). Even the most casual gamers will seek out a short video in hopes of earning an extra life, spin, or a few gold coins. Find the main advantages of rewarded video ads; learn tips, strategies, and best practices when using them, and explore which options you have to integrate into mobile games & non-gaming apps.  Summar ..read more

In today’s article, we’ll focus on delivering simple ASO tips on Title & Description tips that Mobile Indie Developers can easily use when designing their apps’ store presence. Your app’s Title, Subtitle, and Long & Short Description are the most relevant elements to boost the discoverability of your mobile apps and games. Using optimal keywords will help you stand out from your competitors and increase your organic installs. In previous articles, we talked about how the ASO Keywords boost discoverability, and we even talked about the importance of ASO in 2021 & top trends. We high ..read more

User retention in mobile games is what every free-to-play indie developer wishes for. To ensure the retention rates of your Mobile Games, you need to plan ahead & elaborate a sound strategy. Otherwise, your users will never integrate your game as a part of their daily (or hourly) routine. We gathered the most valuable tips from Industry Experts to help you tweak & boost the user retention of your Mobile Games. Keep growing your user base, as well as improve your short & long-term user retention rates. We also encourage you to check our related article, “Strategies to grow the reten ..read more

As already hinted at in the title, the ASO Keywords will have a strong impact on how you boost the discoverability of your mobile apps and games. Google & Apple algorithms can detect your app store products’ keywords from several fields: the apps’ title, long and short description, subtitle, etc. In later articles, we will focus on these app store elements. However, to elaborate a good keyword strategy, first, you need to understand what ASO keywords are and their impact on your organic results. This article will tackle the most frequent questions on ASO Keywords, and will also include som ..read more

Updated April 26th, 2021: iOS 14.5 arrives on April 26th! From that date, your app must use the ATT (App Tracking Transparency) framework provided by Apple. If your users don’t give explicit consent, you will not be able to track them anymore. Updated Sept. 30th, 2020: added new questions that have emerged in the latest days & also useful links for App and Game Devs. I will keep this article updated as new info arises. Apple has caused the APPocalypse! The IDFAs are dead! An $80 billion ad industry is trembling! The oceans are rising and the sky will fall on our heads! This is what we all ..read more

In the Definitive Guide of Growth for 2021, you will learn all you need to know to turn your mobile games & apps into top-earning hits. A document with 65+ pages full of content that will teach you: Ways to boost your Retention & Revenue Metrics. How to acquire high-quality users with Ad Creatives. & Help you grow your UA (User Acquisition) Campaigns. Tips, strategies & insights for mobile game studios and indie developers. We have tailored all the guide contents to the current market trends & latest changes in the ad industry (such as iOS 14.5). Get to solve the most com ..read more

This article aims to throw some light on App Store Optimization (ASO) in 2021, and how it becomes more relevant as a trend to grow your Apps & Games more and more. In Appodeal, we usually focus on how to grow your mobile apps and games through advertisement. But still, App Store Optimization a topic that you, as an indie developer, should not ignore this 2021 if you want to turn your apps into top earning hits. Let’s start by setting the foundations of what ASO is, why it is so important in 2021, and how it can help you grow your apps and games. Also, let’s see what changes you can expect ..read more