This segment is from Episode 336 of the Beyond Social Media ShowA Very Strange Super Bowl Introduction David Erickson: So we have a break this week. I don’t have any football to watch. I don’t have a team to root for necessarily in this year’s Super Bowl. But I do have someone to root for. And I–probably doesn’t need a rooting because Amanda Gorman, the young poet who read that amazing The Hill We Climb poem for the inauguration is going to read a poem at the Super Bowl during the Super Bowl!. BL Ochman: Isn’t that amazing? Super Bowl Poet Laureate Amanda Gorman David Erickson: That is insane ..read more

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers. Making Grocery Lists Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.  Three-quarters of them use Pinterest as a source of inspiration for trying new meal ideas. Read the rest at eMarketer. A September 2012 study by Fleishman-Hillard and The Motherhood Inc. indicated that websites were king in terms of recipe sources US mothers accessed. Howe ..read more

A May 2019 survey by Adobe found that 62% of US adults said diversity in a brand’s advertising had at least some impact on the way they perceived that brand’s products and services, with 24% reporting it had a “major” impact. More than six in 10 (61%) respondents said diversity in ads was somewhat important or very important, and 38% said they’d be more likely to trust a brand that showed diversity in its advertising. Culture & Visible Representation In Advertising What consumers are looking for in advertising varies greatly, but there’s even more of a distinction between ads that re ..read more

Sixteen sets of brand awareness statistics from 2012 to present. Ad Formats Preferred By SMBs More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation. Top Reasons For Creating Thought Leadership Content 47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors. Benefits Of Top-Tier Public Relations Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness. How Consumers Find Out About New Products Consumers ..read more

The vast majority (86%) of US adults are aware of the existence of facial recognition technology, per a report from the Pew Research Center. The study also found that about three-quarters (74%) of adults believe that facial recognition is at least somewhat effective at identifying individual people. More than half (56%) of the 4,272 US adults surveyed for the report have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising. First off, nearly ..read more

The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events, according to eMarketer. Think about it. Amusement parks. Closed. Concerts. Postponed. Movie theaters. Shuttered. With the exception of professional sports, which has managed to hold audience-less live games, there are practically no entertainment events demanding digital ad budgets for promotion. Entertainment spending on digital advertising dropped to $7.03 billion this year, from $7.55 billion last year. Perhaps optimistically, eMarketer expects digit ..read more

With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly. Clearly, this makes customer acquisition a critical area for D2C brands, and more than half (54%) of those surveyed for a report by Yotpo identify new customers as one of their top marketing KPIs. Perhaps in an effort to stave off competition from D2C disruptors – or as a relatively seamless way to make entry into the D2C market – some large ..read more

This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities. The most exciting of these are the ability to target video viewers and those who have interacted with a lead generation form. The latter gives you the ability to retarget LinkedIn users who have interactive with but not yet submitted a lead gen form. The post LinkedIn Retargeting appeared first on e-Strategy ..read more

As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years. And as lockdown measures became commonplace in 2020, fewer found out about new TV shows from word-of-mouth, as revealed in a report from TiVo. Though discovery through workplace word-of-mouth has no doubt decreased dramatically, the rise of virtual happy hours and family and friends video chats has likely taken its place, though it is only a guess as to what degree. Another wrinkle in the word-of-mouth di ..read more

In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content. The survey of more than 1,000 adult consumers asked “When engaging with a brand’s content, what experiences frustrate you the most?” Pop-Ups Topping the list, cited by 41% of respondents, were pop-up ads, alerts or cookies. Dislike for this style of interruption shows up again and again in other research — in a similar study from AYTM in 2017, pop-up ads were found to be the most intrusive or unacceptable online ad format as cite ..read more