Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. However, with increasingly demanding readers, the traditional PDF is no longer as attractive as it once was. By using only static PDFs, without interaction or personalization, you are at risk of losing your readers’ interest and having your content’s performance fall short o ..read more

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak. After ChatGPT came around, many content mills followed.  The problem is that while content is now easier than ever to escalate, developing something original and relevant is harder. This leads to a lot of low-quality, low-value social media, blog posts, and even videos. I don’t blame creators who go that route ..read more

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Fantastic marketing content answers important questions for your existing and potential customers. It empowers them to make wiser marketing decisions. Here, we’ll go over what you need to know to create an a ..read more

Google no longer values links like before, marking a significant shift in SEO strategies. For a long time, getting backlinks was seen as the golden rule of SEO. And as an SEO specialist at Rock Content, I can say that this is something that consumes a substantial time in our monthly calendar activities. Also, digital marketers have worked hard to build links, often considering them as the primary currency of Google’s ranking algorithm.  But things are taking a surprising turn. At a recent search marketing conference, Gary Illyes from Google shared that the search giant doesn’t rely as muc ..read more

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience. You can also put a significant amount of money into social media marketing or rely on completely cost-free marketing strategies. More than 4.95 billion people use social media, so tapping into social media to grow your business is an exceptional opportunity. Here ..read more

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. A well-rounded content marketing strategy and a robust content marketing funnel are the keys to success here. Wha ..read more

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now. It did not take that long to see images and even videos created by AI. Then, not only writers have been conc ..read more

It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more.  HubSpot, Litmus, Rock Content, and Search Engine Journal developed the State of Marketing Report 2024, which analyzes data, trends, and insights about the world of marketing in 2024 and provides extensive information about the use of AI technology in marketing. In this article, y ..read more

For businesses looking to enhance their digital footprint, the struggle to scale high-quality content is real. You need to ramp up conversions and create more content, but at the same time maintain a high standard of writing. We live in an era where online competition is fiercer than ever. Slipshod, low-quality content isn’t going to do you any favors. That’s why we’re (re)introducing a game-changing concept: the content-driven inbound marketing funnel. The inbound marketing funnel turns ‘push marketing’ tactics into highly successful ‘pull marketing’ solutions. From the customer’s f ..read more

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Other experts back up this assertion. Neil Patel is one of the top influencers on the web. He states, “Just like making a recipe in the dark is unnecessary and reckless, so too is ignoring the invaluable marketing data.“ Elissa Hudson is one of HubSpot’s senior marketing managers. She explains that using digital marketing analytics can “turn yo ..read more