Just like you, I watch a lot of video without sound, and I can't help but notice that the people on video look truly miserable... The post Why you should smile in your videos – The Three Second Rule appeared first on Content Marketing Academy ..read more

This on-camera technique is possibly one of the most effective and powerful techniques I've seen used by companies facilitating filming sessions... The post How to record videos quickly in one single take – The No Stop rule appeared first on Content Marketing Academy ..read more

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In this blog we’ll talk about the pitfalls of failed memberships and how to get the most value from yours. The post Why do CMA Members cancel their membership? appeared first on Content Marketing Academy ..read more

If you are a member of the free CMA Facebook Group, you may be considering joining CMA and wondering what the difference is between free access to CMA content, versus paying a membership fee for CMA. The post Free CMA Facebook Group vs Paid CMA Membership – What’s the difference? appeared first on Content Marketing Academy ..read more

Whether you have exact pricing for your products and services or not, the purpose of this discussion is about providing your buyers with accurate and transparent pricing and cost information to help them understand how pricing works in your industry and make better buying decisions. The post Displaying pricing on your website: How to discuss cost and pricing in your content marketing appeared first on Content Marketing Academy ..read more

A major barrier to progress for all in-house marketers is getting buy-in. What do you need to do to get people in your organisation to listen to your ideas, buy-in to your ideas and prioritise your ideas? The key to helping people to embrace change in your organisation is to make the shift from telling people what to do to asking questions. The post To get buy-in stop telling people what to do appeared first on Content Marketing Academy ..read more

We've shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role. What I've found frustrating in these discussions is the lack of leadership engagement. It's clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team. The post Leaders aren’t doing enough to support marketers appeared first on Content Marketing Academy ..read more

If I were to create a series of videos for you that was aimed at the leadership in your organisation, and you wanted me to say something on your behalf in order for you to have more impact and do more work with purpose, what do we need to be talking about to make that happen? I have some questions for you :) The post Marketers: What conversations do you need to be having with your boss? appeared first on Content Marketing Academy ..read more