Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. A third of respondents cited the sender’s name or company as a reason to open an email. A known sender is a powerful trust factor that encourages recipients to open an email. Another third cited the email subject line as a factor in their decision to open an email. That, of course, make eminent sense, assuming the subject line gives the recipient a taste of what they will get by opening the email. The preheader, or pre ..read more

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers. Making Grocery Lists Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.  Three-quarters of them use Pinterest as a source of inspiration for trying new meal ideas. Read the rest at eMarketer. A September 2012 study by Fleishman-Hillard and The Motherhood Inc. indicated that websites were king in terms of recipe sources US mothers accessed. Howe ..read more

Sixteen sets of brand awareness statistics from 2012 to present. Ad Formats Preferred By SMBs More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation. Top Reasons For Creating Thought Leadership Content 47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors. Benefits Of Top-Tier Public Relations Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness. How Consumers Find Out About New Products Consumers ..read more

Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify. Westwood One’s Podcast Download – Fall 2020 Report shows that 22% of respondents cited Apple Podcasts as the platform they used to listen to podcasts, while 20% cited Spotify. However, a Reuters Institute for the Study of Journalism Digital News Report 2020 conducted by YouGov on June 15, 2020, found that 25% cited Spotify as the source of their podcasts while 20% cited Apple Podcasts. What is striking about the Westwood One survey is the presence of YouTube outperforming Google ..read more

Lifestyle influencers have bathed in the spotlight of media attention by building massive Instagram followings on the strength of their foodie photography or unattainable beauty and travel adventures. The advertising dollars followed, leading to the rise of the #SponCon hashtag and nonfluencers faking it till they make it. Now brands are creating their own influencers so that they don’t have to deal with real-life kind and can control their message. But influencer marketing is nothing new to B2B companies. They have quietly been employing industry influencers–otherwise known as thought leade ..read more

One challenge for demand generation marketers is finding ways to bring in higher quality leads, particularly at a time when regulations have made it more difficult to cultivate contact information. One way to overcome this challenge is to offer something of value in exchange for such information. Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates. The survey of 790 marketers, the majority of which are solopreneurs or from small businesses, found that the largest share of respondents believe that video conte ..read more

Last May, I wondered if the pandemic marked the end of the influencer. I was thinking primarily of the Instagram influencer: The beautiful woman who portayed herself beautifully in beautiful places doing beautiful things. Or the foodie influencer taking exquisitely framed and filtered photos of drinks and meals consumed at the hottest of the new hotness hotspots. I was thinking, that is, of the aspirational influencer. With the Beautiful Life shut down due to the Coronavirus, what could these influencers offer? Plenty, it would appear. Social media influencers appear to have a more captive a ..read more

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%. So finds PathFactory’s report exploring the state of B2B content engagement since the outbreak based on surveys fielded before (January 1 to March 6) and during (March 7 to May 14) the pandemic. In “data that represents PathFactory’s customer install base and is normalized for the growth of that base”, the report indicates that, among bingers of content (those co ..read more

Remember when Pandora was the hot new steaming app? How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify. As if that wasn’t enough to deal with, Pandora also has Amazon Music to contend with. According to eMarketer, Amazon Music will increase its monthly listenership by 18.5% this year to 45.8 million, which represents 21.3% of digital audio listeners, according to their latest estimates. That’s an increase of 2.5 million Amazon Music listeners from its previous forecast. eMarketer expects that as it co ..read more

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions. This finding comes from a new report from Ascend2, which notes that 9 in 10 marketers surveyed say their lead generation strategy is either somewhat (60%) or very (31%) successful. Part of the success of a lead generation strategy lies in utilizing effective tactics, and on this front more than half (55%) of the marketers surveyed believe that social media is one of the most effective digital tactics in generating leads that convert. Not only that, but earlier res ..read more