3 Key Takeaways From Content Marketing World 2023
Convince and Convert » Content Marketing
by Jon Steiert
4M ago
I’ve been fortunate enough to be in the content world for just over a decade.  I may have gotten my start in social, but I know what fed the machine.  In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine, being a sponsor (and sister company) of the event, I made the trip down to DC.  The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”  It’s an oft-repeated statement, but this time, it feels quite r ..read more
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SEO Trends for 2024: SGE, People-First Content, and More!
Convince and Convert » Content Marketing
by Ann Smarty
5M ago
SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry. So what are the most important SEO trends for 2024 and how can you implement them? Here’s what you should know for 2024, as well as key ste ..read more
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Unlocking Success: Expert Insights On Content Marketing Strategies For Your Business
Convince and Convert » Content Marketing
by Hugo Molinaro
5M ago
Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business to engage with an audience and drive higher sales. Now that websites are a dynamic marketing tool, yours should also provide much more than the basics. With a strong content marketing strategy, you can create, publish, and distribute valuable content and propel lucrative customer interactions. A CMI study states that content marketing generates 3X as many leads as traditional outbound marketing but costs ..read more
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Creating Snackable Social Content in Financial Services Content Marketing
Convince and Convert » Content Marketing
by Amanda Stevenson
6M ago
“Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory red tape, the directive is more like: “Turn this behemoth cargo ship 180° – slowly! – don’t let any containers fall off in the turning process”.   We’ve worked with many enterprise financial institutions on creating next-gen content strategies. Social media is the hardest distribution channel to re-strategize and implement for this category. The formats that served the financial industry well in th ..read more
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15 Best AI Content Creation Tools in 2023: Boost Your Content Strategy with Artificial Intelligence
Convince and Convert » Content Marketing
by Hugo Molinaro
7M ago
Narrato is an AI-powered content creation platform AI content creation tools are booming right now. While content creation plays a crucial role in the success of any marketing strategy, technology continues to advance. Artificial intelligence (AI) has emerged as a powerful tool for content creation. AI-powered content creation tools leverage natural language processing (NLP) and machine learning algorithms to generate high-quality and engaging content, enabling content creators, marketers, and SEOs to save time and enhance their content marketing efforts. By combining human insights and skill ..read more
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Content Atomization: The Underutilized Hero of Content Marketing Best Practices
Convince and Convert » Content Marketing
by Jennifer Harmon
10M ago
Confession time: I’d never heard the term “content atomization” until I joined Convince & Convert. There. I said it. Now, once I learned the terminology, I realized I’d actually been practicing this method of content marketing best practices for years. Just, you know, unknowingly.   Now that I’ve got the lingo down, I can promise you: content atomization is one of the strongest tools you can incorporate into your organization’s content marketing strategy and executional processes.  Like me, you may already be doing it in bits and pieces or inconsistently. But as a 19+ year ..read more
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6 Tips on How to Produce a Successful Podcast
Convince and Convert » Content Marketing
by Leanna Pham
11M ago
There’s no doubt that the podcasting industry is growing, especially after the COVID pandemic. There are nearly 465 million podcast listeners globally as of February 2023 and it’s predicted that there will be around 505 million podcast listeners worldwide by the end of 2024. This is a huge increase compared to 2019 where there were a reported 274 million podcast listeners in the world back then. Our team at Convince & Convert has produced over 550 episodes for the Social Pros Podcast and more than a dozen separate shows for corporate clients and ourselves. As the producer of the Social Pr ..read more
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5 Content Marketing Trends to Keep in Mind for 2023
Convince and Convert » Content Marketing
by Ann Smarty
1y ago
As technology is quickly disrupting the business and marketing worlds, it’s important to continuously evolve your content marketing strategy to keep up with the quickly changing world. What is 2023 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for 2023: 1. AI Makes Content Process Much More Efficient ChatGPT, launched in 2022, caused quite a disruption in the marketing world in general, and content marketing in particular. Suddenly, marketers saw that many of their daily tasks could be performed in seconds, wi ..read more
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Amplified Marketing: How to Create Better Content with Limited Resources
Convince and Convert » Content Marketing
by Lindsay Tjepkema
1y ago
Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources.  Many content teams struggle with a heavy workload, feeling they must create, create and create some more. All this content is supposed to engage users, out-rank the competition and convert buyers. Instead, you often end up with a tangled ball of strategy, suppressed creativity and content made for algorithms, not people.  What if I told you there was a way to genera ..read more
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Put Your Video Caption Know-how to the Test [Cheat sheet included]
Convince and Convert » Content Marketing
by Gini Roberts
1y ago
Pop quiz, hot shot. As consumer demand for online videos continues to climb, understanding how audiences interact with this type of content is a crucial consideration for digital marketers. Surprisingly, many people prefer the sound of silence when it comes to their viewing habits. A recent Preply survey found that 41% of Americans choose to have video captions turned on when watching online content, largely due to watching content in public settings. Savvy marketers are catching on to this trend, and tapping into the “no sound” experience for videos on their corporate channels. To do this wel ..read more
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