Demand Gen Report
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Demand Gen Report is an established publication for B2B marketing professionals and as such their content spans across a wide range of topics like marketing automation, content marketing, mobile & social trends, and lead scoring & nurturing.
Demand Gen Report
3w ago
Written by: Kelly Lindenau
Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can streamline tasks at 16X the human rate.
Sailebot 2 is designed to manage tasks from data lookup and email validation to content generation and email responses while mirroring the individual personality and sales style of each rep. Specific features include:
“Advanced” natural language comprehension, neural networks and multiple transfo ..read more
Demand Gen Report
3w ago
Written by: Kelly Lindenau
Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital.
The company plans to use the financing to expand its product roadmap, bolster talent recruitment efforts and drive sales and marketing growth by investing in critical go-to-market (GTM) initiatives and customer success programs.
“At Openprise, we are solving today’s challenges by focusing on the most fundamental yet overlooked problems for RevOps teams: Poor data quality, too m ..read more
Demand Gen Report
3w ago
Written by: Kelly Lindenau
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation.
The Lowdown
According to Stensul, it takes 80% of companies two weeks or more to get a marketing asset — such as an email or landing page — out the door. Additionally, the company claims 90% of available time is spent on production-related activities, leaving just 10% for strategy. As effective as email and landing pages can be for marketing and communications purposes, they can ..read more
Demand Gen Report
3w ago
Written by: Karl Hjartarson, Anteriad
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study from Winterberry Group, with 42% spending on CTV and 39% spending on display — but I think both numbers should be closer to 100%.
Targeted CTV and display advertising are proven to help create brand awareness and move B2B buyers through the purchase funnel — if B2B marketers set up their campaigns corr ..read more
Demand Gen Report
3w ago
Written by: Kelly Lindenau
Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led by co-CEOs Alistair Rennie and Edward Chiu, prior CEOs of Totango and Catalyst, respectively.
Catalyst’s intuitive, guided and flexible experiences with advanced workflow capabilities will be unified with Totango's enterprise-level security, governance, team management and integrations to help manage the entire customer lifecycle. According t ..read more
Demand Gen Report
3w ago
Written by: Kelly Lindenau
Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across the globe.
As CPO, Ganguly will emphasize business relationship management, identifying new markets for growth and realizing Digitalzone’s product vision. Ganguly brings more than 30 years of international experience in product and software lifecycle management and strategic positioning and ..read more
Demand Gen Report
3w ago
Written by: Kelly Lindenau
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights.
Built within Folloze AI, the Website Engager toolkit will include the Folloze GeneratorAI to help put the right content and messaging in place on a company’s website to capture attention and advance customers through their digital journey.Reported features include:
Website personalization capabilities;
Full-spectrum first-party behavioral data ..read more
Demand Gen Report
3w ago
Written by: Kelly Lindenau
Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion with her closing keynote, “Authentic At Scale: A New Model For The Modern B2B Marketer.” Throughout her Barbie-themed discussion, Handley outlined the paradoxical world of B2B marketing and why it’s overdue for a refresh.
“You have to be creative, but also serious; tactical, but also strategic. Strategic, but als ..read more
Demand Gen Report
1M ago
Written by: Kelly Lindenau
I hate to say it, but if you’re not in sunny Scottsdale right now… you’re missing out big time! The weather couldn’t be more beautiful, and the content couldn’t be any better. The first two days of the 2024 B2B Marketing Exchange featured a host (pun intended) of industry all-stars taking the stage with sessions ranging from AI to ABM — and even musicals!
The underlying theme throughout most of the sessions was the various factors that impact the backbone of marketing: Content. For content creation, specifically, Forrester VP, Principal Analyst Phyllis Davi ..read more
Demand Gen Report
1M ago
Written by: Kelly Lindenau
Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to invest in more graphics processing units, secure imagery from leading image providers and photographers and double the size of its team by the end of 2024.
The announcement comes as Photoroom launched its first foundation model tailor-made for product photography, Photoroom Instant Diffusion (Photoroom ID), which is trained to master product photogr ..read more