Domain reputation is a critical factor in getting more emails to your subscriber’s inbox. To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain.  When thinking about mailbox provider algorithms, some actions are considered positive.  And some actions are considered negative.  Certain positive signals also carry more “weight” than others.  After spending hours combing through Gmail, Yahoo, and Outlook documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverabil ..read more

All companies need constant optimization. But oftentimes, opportunities get looked over if they’re not directly tied to driving more volume.  However, most companies fail to recognize that optimizing the existing buying process alone can significantly improve revenue numbers.  But where do you begin? What data do you interpret to actually optimize your buying process? Why should you even do this?  In this blog, you’ll go over: Table of contents B2B businesses are too focused on volume Top 3 benefits of optimizing the buying process 1. Increase conversions 2. Lower costs 3. Imp ..read more

You have two campaigns running. They were launched at the same time. They are targeting the same audience. Here are the results you’ve seen so far: Campaign 1:  → 0.67% clickthrough rate (CTR) → $1.88 cost-per-click (CPC) Campaign 2: → 3.50% clickthrough rate (CTR) → $0.33 cost-per-click (CPC) If you just found out your budget was cut in half and you need to end one of these campaigns today. Which of these campaigns performed better and will be staying on? You answered campaign 2, right? Wrong. What? How is that possible? This is where many marketers go wrong when measuring ad performance ..read more

Email far surpasses other marketing channels for ROI. Even in 2024, every dollar you spend on email marketing can generate an average return of $36. But you won’t see that kind of ROI if no one signs up for your list, reads your emails, or takes you up on your offers. So, how can you make this channel work for your business? Start by tracking relevant key performance indicators (KPIs). Get an overview of email marketing KPIs below, and then upskill with CXL’s course. Table of contents Why email marketing KPIs matter? 13 Email marketing KPIs you need to track 1. Open rate 2. Click-through rat ..read more

How do you speed up the process of building brand awareness, converting customers, and driving website traffic? Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster. It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics. To succeed with paid media, you need to know where to focus your efforts, how to maximize value, and how to balance it with owned and earned media. Get an overview below, and then level up your skills with PPC training. Table of contents What is paid med ..read more

The era of growth-at-all-costs strategy is over. Companies are pushing for profitability today instead of projecting for it in the future. Your budget and headcount are slashed, but as a growth practitioner, you’re still on the hook for hitting your numbers. In my work as a growth marketing consultant for B2B SaaS companies, I work with companies from Seed to Series C which gives me a large breadth of experience. And my best secret for efficient growth right now is right in front of your eyes every day on LinkedIn. Today, I will unpack three success stories of founders who have leveraged thoug ..read more

By adjusting LinkedIn Ads to target job function versus job title, Cognism’s pipeline increased 26%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Liam Bartholomew, VP Marketing at Cognism. The goal: Expand their reach and engagement with LinkedIn Ads. The tactic: Adjusting LinkedIn Ads to target job function versus job title. The result: LinkedIn Ads reach increased by 2x, engagement increased b ..read more

Your revenue operations (RevOps) are essential to hitting your revenue goals.  Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts. In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them.  I’m not the only one who’s caught on to this reality. Gartner estimates that 75% of the highest-growth companies in the world will develop a RevOps model by 2025 due to its impact on revenue ..read more

By sourcing a high number of creatives and testing them to allocate budget to the best performers, Kurve increased Treecard’s app install by 1,027%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The company: Kurve Marketing Consultancy, working on behalf of Treecard. The goal: To increase downloads of Treecard’s app and increase the efficiency of ad spend. The tactic: Sourcing a high number of creatives and ..read more

So you’re ready to go to market, you have big goals, and you’re pumped.  But wait.  How are you going to hit those goals?  Do you have the right goals in place?  And are your goals achievable?  So, how can you answer these questions?  Enter demand modeling.  In this post, I’ll break it down for you, including: Table of contents What is Demand Modeling? Getting from “here” to “there” Step 1. Setting an ARR goal Step 2. Tell the GTM team about the goal Step 3. Make it make sense Step 4. Hit the ARR goals Ready to roll What is Demand Modeling? Demand model ..read more