A picture says a thousand words and a video many more – but the benefits of video marketing extend far beyond saying more with less. You likely know many of the benefits of video, how it drives higher engagement and boosts conversions. And it’s not just on social media platforms aimed at a younger audience. From how-to videos and product demonstrations to customer testimonials and behind-the-scenes footage, video content marketing is quickly becoming the go-to for brands looking to stand out in crowded markets. The average adult in the U.S. spends 176 minutes per day watching digital videos ..read more

Over a hundred years ago, Henry Ford created the assembly line to manufacture his Model T automobile, one of the first mass-produced vehicles in the world. He understood that manually performing repetitive tasks consumes precious time and slows down production. By moving the vehicle to the worker, rather than the worker moving around the factory, conveying automated the product through the phases of manufacturing. Further automating these processes by leveraging machines in addition to people, Ford streamlined output allowing him to produce the Model T faster and 24 hours a day. Ford was able ..read more

Over the past few years, marketing AI has evolved from a hazy theoretical concept to an invaluable tool, handling labor-intensive tasks and helping teams conserve their precious time and brain power. It’s also completely reshaping paid advertising by boosting efficiency, accuracy and ROI on pay-per-click (PPC) campaigns. That is, of course, if you know how to use it to your advantage. While some organizations are seeing a boom thanks to AI, many are still working out the kinks of when, where and how to use AI for ad campaigns. And if you don’t understand how to wield this shiny new tool prope ..read more

Long-time HubSpot Partner Kuno Creative and HubSpot subject matter experts combined their expertise to present Sales Hub 101 on August 29. Despite its scheduling right before the long Labor Day weekend, we saw outstanding turnout from attendees representing companies across North America and had tremendous engagement and conversations come from the presentation ..read more

Finding the right industrial manufacturing marketing agency can be challenging. As a manufacturer, your marketing needs differ greatly from those of a consumer-facing business. Industrial products are often complex. In your marketing materials, you need to speak to a technical audience using industry-specific terminology. You also need to demonstrate the value of your product and how it solves common problems in your industry — and you need to do that with data and evidence, such as customer stories and case studies. To help you develop a successful strategy, the agency you choose needs to he ..read more

When you think about search engine optimization, video likely isn’t the first thing that comes to mind. You have to do keyword research. Optimize headers, meta descriptions, image alt text and title tags. Strategically link to other pages on your site. Write unique, useful content that establishes you as a trusted authority. With all that, SEO video marketing may not be on your radar at all. But it should be ..read more

Many consumers don't know the difference between Helvetica and Arial, or what “responsive design” is. But they do know a positive web-browsing experience from a poor one. If your SaaS website isn't customer-centric, user-friendly or intuitive, then how does that bode for your software? Fortunately, there’s a formula for effective SaaS website design. Follow it, and watch your customer growth and retention rates soar ..read more

If your company is about to launch a game-changing software, you probably don't need to be sold on the value of technology in the modern marketplace. But technologies like AI aren't just effective product components; they can help put those products into customers’ hands (or onto their computers). Kuno Creative understands that AI’s role in tech marketing is increasingly significant and we can help your company leverage it for a successful tech product launch ..read more

Your organization’s revenue operations (RevOps) can make or break your ability to reach revenue goals. These processes create alignment between your sales, marketing and customer success teams, shattering departmental silos for more reliable revenue-building and business growth. Without this alignment, teams often fail to cooperate —instead working toward independent goals with little visibility into other departments’ efforts or data. But should you handle RevOps internally or entrust it to outside experts? The answer depends on several factors.To help you decide, let’s explore the benefits ..read more

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process ..read more