Wax Marketing Blog
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The Wax Marketing blog provides tips, techniques and commentary on the evolving landscape of integrated marketing communications for small to medium-size businesses, plus overall advice for the new entrepreneur as well. The blog is entering its 10th year and is the work of integrated marketing communications expert Bonnie Harris, whose mission is to demystify marketing for the growing business.
Wax Marketing Blog
3y ago
Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of a common occurrence. Sure, 5G means faster internet browsing and higher quality video streams, but mobile users aren’t the only ones getting an upgrade with 5G capabilities.
The launch of nationwide 5G is also great news for the Internet of Things (IoT) market. In this second ..read more
Wax Marketing Blog
3y ago
We are officially living in a world where nationwide 5G technology is an everyday reality. For most people, this means faster phones, internet, and streaming capabilities. For digital marketers, it’s a new realm of possibilities just waiting to be explored. As digital marketers, we work in an industry where user experience is at the top of every company’s priority list, and with 5G, it seems anything is possible.
In the Wax Marketing Blog’s first installment of the “5G Experience Series”, we will be looking at 5 different ways 5G technology will open new doors for digital marketers.
5 W ..read more
Wax Marketing Blog
3y ago
One of the hot topic phrases of 2021 has been immersive technology, more specifically, augmented reality (AR). A main contributing factor to the rise of interest and implementation from digital marketers has been the opportunities that 5G creates for the augmented reality industry.
In the Wax Marketing Blog’s first installment of the 5G Experience series, we touched on the possibilities that 5G technology presents to the augmented reality industry. In this third and final installment of the series, we will be taking a deep dive into augmented reality and its future in the modern marketi ..read more
Wax Marketing Blog
3y ago
Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of a common occurrence. Sure, 5G means faster internet browsing and higher quality video streams, but mobile users aren’t the only ones getting an upgrade with 5G capabilities.
The launch of nationwide 5G is also great news for the Internet of Things (IoT) market. In this ..read more
Wax Marketing Blog
3y ago
We are officially living in a world where nationwide 5G technology is an everyday reality. For most people, this means faster phones, internet, and streaming capabilities. For digital marketers, it’s a new realm of possibilities just waiting to be explored. As digital marketers, we work in an industry where user experience is at the top of every company’s priority list and with 5G, it seems anything is possible.
In the Wax Marketing Blog’s first installment of the “5G Experience Series”, we will be looking at 5 different ways 5G technology will open new doors for digital marketers.
&nbs ..read more
Wax Marketing Blog
3y ago
Small business is known as the backbone of America. In fact, with more than 30 million small businesses across the country, they account for 48% of the country’s total workforce. With this being the case, in 2021, one of the biggest concerns regarding the success of most small businesses is the lack of motivation from business owners to adapt to current marketing trends. This opens up the opportunity for big companies like Amazon to crush small businesses. If small businesses can begin to adapt to digital marketing techniques and utilize them in their business plans, there may still be hope.
V ..read more
Wax Marketing Blog
3y ago
Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce. With more than two-thirds of online sales1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue.
In our first blog on visual search, we dove into the specifics of visual search and why it is projected to be the top marketing trend of 2021. Some companies are doing it better than others, however. Here’s how Amazon, eBay and other e-commerce juggernauts are dominating this new trend:
Amazon
Amazo ..read more
Wax Marketing Blog
3y ago
The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it could become a top trend in the digital marketing world.
In this blog, we’ll walk you through the basics of what visual search is, and why it is on the cusp of becoming the biggest marketing trend of 2021.
What is Visual Search?
Simply put, visual search uses Artificial intelligence (AI) technology to ..read more
Wax Marketing Blog
3y ago
Being stuck in your house does not imply that you cannot film professional-looking videos. While video creators are no longer able to go to the studio on a daily basis, travel across the world, or shoot freely in any given location other than one’s own homes, it is possible to create attractive videos with the resources available at home.
Filming Professional Videos While Working from Home
Whether you are doing everything on your own or using a reliable video editor like Clipchamp –a leading video editing software solution, you can still create solid-looking videos from home.
Here ..read more
Wax Marketing Blog
3y ago
The challenges of the COVID-19 pandemic completely upended the way healthcare is administered in the United States and around the world. Experts believe one silver lining to the pandemic is the acceleration of revolutionary advances in medicine and medical care. If there’s anything to expect from a post-pandemic world, it’s a significant change to many forms of providing care. At the heart of the transition are a slew of new technologies that are fueled by new 5G networks and smarter hardware than ever seen before. Here are just a few ways the Internet of Things is going to play a vital role i ..read more