Player spending in Action mobile games in the United States grew by 68.9 percent year-over-year in 2021 to $966.8 million, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre last year by revenue. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments games into relevant genres and subgenres to support publishers in efficiently identifying key trends, we analyzed each of the 14 main game genres in 2021 compared to 2020, looking at U.S. revenue and downloads in each category across the App Store and Google Play. This gives us a cle ..read more

Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3 billion in 2020. TikTok Hit New Revenue High in Q4 2021 Consumer spending in ByteDance’s short video platform reached $824.4 million in Q4 2021, more than double the $382.4 million generated during the same period in 2020. Although China remains ..read more

The top grossing mobile game worldwide for December 2021 was PUBG Mobile from Tencent with $244 million in player spending, which represented 36.7 percent growth from December 2020. Approximately 68.3 percent of PUBG Mobile’s revenue was from China, where it has been localized as Game For Peace, followed by 6.8 percent from the United States and 5.5 percent from Turkey. The full ranking of the top grossing mobile games for December 2021 is above. Game revenue estimates are from Sensor Tower’s Store Intelligence platform. Genshin Impact from miHoYo was the second highest earning mobile game wo ..read more

The mobile app space is still in a state of transformation amid the ongoing global pandemic. Categories such as Shopping, Finance, and Entertainment came out on top at the end of 2021, while others are still trying to bounce back. To shed additional light on these trends and more, Sensor Tower is excited to announce the release of our latest Q4 2021 Store Intelligence Data Digest, available now, which analyzes the quarter’s top apps, games, and publishers, plus the full year of 2021. In total, worldwide app downloads reached 36.1 Billion in 4Q21, a 2.7 percent year-over-year increase. Finance ..read more

European consumers spent an estimated $18.3 billion across the App Store and Google Play during 2021, Sensor Tower Store Intelligence data shows. This represented a 22.8 percent year-over-year increase in gross revenue from 2020, based on consumer spending for in-app purchases, subscriptions, and premium apps. The COVID-19 pandemic continued to impact life across Europe, with countries experiencing varying levels of social restrictions amid the surge of variant strains such as Delta and Omicron. European spending accounted for approximately 14 percent of global mobile app revenue in 2021, whi ..read more

Over the past few months, there have been plenty of conversations surrounding mobile privacy. From Apple’s changes to Identifiers for Advertisers (IDFA) significantly impacting mobile attribution methods to the SEC’s swelling interest in alternative data and the importance of maintaining policies to protect both investors and consumers, it seems that now more than ever there is a responsibility for SaaS providers to proactively express diligence and vigilance regarding data privacy and security practices. We’ve put together a brief summary of how Sensor Tower is implementing, improving, and w ..read more

As global consumer spending in mobile apps is projected to again reach new heights in 2021, Sensor Tower Store Intelligence data reveals that the number of publishers seeing their first $1 million or more in annual net income this year has nearly doubled since 2016. Slightly more than 900 publishers worldwide are projected to surpass this significant milestone across the App Store and Google Play in 2021, up close to 91 percent over 2016’s total of 475. The number of iOS publishers alone exceeding this mark will reach 581, up 87 percent from 310 in 2016. Google Play will see a similar traject ..read more

The surge in mobile commerce (m-commerce) over the past two years has helped retail apps to become one of the fastest-growing categories in Europe, and 2021 represented a period of especially strong year-over-year growth. Sensor Tower’s State of Retail Apps in Europe report, available now as a free download, contains insights for Europe’s top mobile retail apps, including consumer electronics, marketplace, and clothes & fashion, and more retail subcategories from 2019 through 2021. Installs Grew to 572 Million in 2021, Up 3 Percent Year-Over-Year In the first three quarters of 2021, insta ..read more

A record-breaking eight mobile games including PUBG Mobile from Tencent, Honor of Kings from Tencent, and Genshin Impact from miHoYo have generated more than $1 billion globally from the App Store and Google Play so far in 2021, Sensor Tower Store Intelligence data shows. Billion-Dollar Battleground PUBG Mobile, localized as Game For Peace in China and Battlegrounds Mobile in India, and Honor of Kings rank as the No. 1 and No. 2 revenue generating mobile titles worldwide this year, accumulating $2.8 billion each so far this year, up 9 percent and 14.7 percent year-over-year, respectively. Ran ..read more

PUBG: New State from Krafton was the most downloaded mobile game worldwide for November 2021 with approximately 32 million installs. The countries with the most installs of the game during this period were India at 29.7 percent of its total downloads and the United States at approximately 12 percent. The full top 10 ranking of mobile games worldwide by downloads for November 2021 is above. Game download estimates are from Sensor Tower’s Store Intelligence platform. Garena Free Fire from Garena was the second most installed mobile game worldwide last month with close to 22 million installs, wh ..read more