It’s clear that AI is entering every aspect of gaming. So where is the technology when it comes to voice-overs? Does it work? And is it worth using? We looked at the various tools out there to see the best ways to use it and whether the quality was up to scratch. AI voice-overs won’t replace voice actors First of all, we don’t believe the quality of AI voice-acting is anywhere close to a real actor. Even AI tools that are focused on the gaming sector hover in that uncanny valley, where the voice just sounds robotic and stilted. Not awful. But it just doesn’t have that same cadence a real pers ..read more

Retaining customers is paramount for game studios, as acquiring new customers involves significant costs. In “Game Analytics 100: The Retention Curve,” Russell Ovans from East Side Games delves into the critical aspect of customer retention in the gaming industry. What will you learn? Importance of retention: Customer retention is crucial for game studios, as acquiring new customers is expensive compared to retaining existing ones. Day-n retention: Measures the proportion of players returning to play a game n days after installation, providing insights into player engagement. Retention curve ..read more

VR games are growing in popularity – with predictions that there will be 23 million VR-related jobs hit the market by 2030. And with better technology and increased interest, more and more developers are shifting towards this new field. But even with better tools, online tutorials, and a larger community, making a VR game is still no walk in the park. It’s very different to what you may be used to building. To get ahead, we’ve been doing our own research and interviewing the best VR devs to get their top-tier advice. So, here’s what we learned and what you need to know. Controls being second ..read more

NOTE: Certain platforms send error events automatically if enabled, while others require manual sending. To start sending events for FPS, Boot time, and Memory, it is required to upgrade your SDK to Unity 7.8.0 or newer. Every game developer strives to deliver a seamless and optimized gaming experience. To support your efforts, we expanded the capabilities of Health reporting, introducing FPS (frames per second), Memory Usage management, and App Boot Time features. Complementing existing error messages and related charts, our health reporting toolset allows developers to delve deeper into t ..read more

It’s been the highlight of the news: AAA console games are coming to mobile. After Apple’s announcement in September, premium games are making their way to iPhone 15, with some already released. We’ll now be able to play AAA titles like Assassin’s Creed Mirage, Resident Evil 4 (the remake), Death Stranding, and more on our pocket devices. Is this the start of the AAA game era on mobile? Will we expect to see more high-end, hardcore games hitting the smaller screens? And will players actually play them? Here’s what we know. Can mobile devices handle AAA games? Yes, they can. But they’ll requir ..read more

Once your mobile game has had time to mature, it might be worth developing a version for console or PC. If you’re looking to port the other direction, from console to smartphone, check out our blog on adapting games for mobile. In this article, we’ll look at how porting to consoles or PCs could help extend the lifespan of your game, bring in more revenue, and the challenges you’ll face. What are the benefits of porting your mobile game? Not every game is suitable to port over to PC or mobile. The platforms have vastly different requirements and player expectations. However, this shouldn’t det ..read more

If you want to optimize your games, improve user experience, and enhance monetization, insights are everything. Understanding player behavior, trends, and preferences can make or break a game’s success. That’s where GameAnalytics’ Raw Export comes in—an innovative feature allowing you to automate the export of your games’ data in its raw JSON format and transfer it in real time. Raw Export was developed with one goal in mind: to empower developers with a need to perform custom analytics. By providing immediate access to raw data, we enable developers to build internal tools without the need f ..read more

As games move more towards a hybrid-casual model, the potential for new avenues of revenue opens up. As your retention rises, so too do the opportunities. Let’s look at six ways you can increase your profits. 1. Incorporate native advertising Native advertising is where adverts are embedded in the very fabric of the game. They’re far less intrusive than traditional advertising, allowing you to place ads in your game that don’t disrupt how the gameplay flows. They feel natural; in places where players would expect to see them in the real world. For example, a native advert might be on an in-ga ..read more

Securing a coveted spot in the top charts can be a game-changer for developers. It opens doors to increased downloads, revenue, player engagement, and long-term success in the competitive mobile gaming world. To help you navigate the complexities of app stores, we developed the Store Intelligence platform. Store rankings are not just empty metrics; they provide valuable insights into player preferences, market trends, and the factors that drive a game’s success. Access to such metrics is especially important for developers and studios aspiring to get to the top, who do not have the resources ..read more

Achieving success when creating a game requires more than creativity and innovation. Knowing and correctly interpreting your KPIs is undoubtedly the foundation of making educated decisions during game development. And to support you on your data journey, we compiled a list of the 22 most essential metrics to keep an eye on. But while paying attention to your game performance cannot be overstated, it is equally important to deeply understand player preferences and industry standards. From performance comparison to trend identification, game industry benchmarks offer a grand scale to set realis ..read more