Running custom analysis in real time with Raw Export
GameAnalytics
by Tomas Hubka
1w ago
If you want to optimize your games, improve user experience, and enhance monetization, insights are everything. Understanding player behavior, trends, and preferences can make or break a game’s success. That’s where GameAnalytics’ Raw Export comes in—an innovative feature allowing you to automate the export of your games’ data in its raw JSON format and transfer it in real time. Raw Export was developed with one goal in mind: to empower developers with a need to perform custom analytics. By providing immediate access to raw data, we enable developers to build internal tools without the need f ..read more
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Creative ways to make your hybrid-casual game more profitable
GameAnalytics
by Sarah Impey
1M ago
As games move more towards a hybrid-casual model, the potential for new avenues of revenue opens up. As your retention rises, so too do the opportunities. Let’s look at six ways you can increase your profits. 1. Incorporate native advertising Native advertising is where adverts are embedded in the very fabric of the game. They’re far less intrusive than traditional advertising, allowing you to place ads in your game that don’t disrupt how the gameplay flows. They feel natural; in places where players would expect to see them in the real world. For example, a native advert might be on an in-ga ..read more
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Boosting mobile game performance with store ranking insights
GameAnalytics
by Tomas Hubka
1M ago
Securing a coveted spot in the top charts can be a game-changer for developers. It opens doors to increased downloads, revenue, player engagement, and long-term success in the competitive mobile gaming world. To help you navigate the complexities of app stores, we developed the Store Intelligence platform. Store rankings are not just empty metrics; they provide valuable insights into player preferences, market trends, and the factors that drive a game’s success. Access to such metrics is especially important for developers and studios aspiring to get to the top, who do not have the resources ..read more
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Leveraging game industry benchmarks to scale your games
GameAnalytics
by Tomas Hubka
1M ago
Achieving success when creating a game requires more than creativity and innovation. Knowing and correctly interpreting your KPIs is undoubtedly the foundation of making educated decisions during game development. And to support you on your data journey, we compiled a list of the 22 most essential metrics to keep an eye on. But while paying attention to your game performance cannot be overstated, it is equally important to deeply understand player preferences and industry standards. From performance comparison to trend identification, game industry benchmarks offer a grand scale to set realis ..read more
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22 metrics all game developers should know by heart
GameAnalytics
by Tomas Hubka
1M ago
When it comes to game and mobile app analytics, there are hundreds of metrics numbers to track. There are metrics like downloads, sessions, or DAUs on one end of the spectrum. These numbers are relatively straightforward and measure concrete actions. More complicated metrics include user churn or Average Revenue Per Paying User (ARPPU). These are less intuitive to interpret and might raise more questions than answers. While there’s no one-size-fits-all policy for game analytics, some useful metrics can help shed light on how you can improve your mobile game. To better understand how these met ..read more
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Navigating the World of Matchmaking: Tips for Game Developers
GameAnalytics
by Sarah Impey
1M ago
At some point, when making a multiplayer game, players need to find one another. You need some way to either match players with similar skills or just fill out the lobby. Especially if in mobile games. That’s where a matchmaker comes in. What is a matchmaker? A matchmaker is a script or third-party tool that decides which players go into a lobby together. It’s like a good host at a formal dinner. The players ask the matchmaker for a seat, and the matchmaker figures out who they should sit next to, and then leads them to the best table – filled with similar people. Exactly what criteria the ma ..read more
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9 Areas You Should Focus Your Mobile Game Development in 2024
GameAnalytics
by Sarah Impey
2M ago
What exactly should you be focusing on this year? What are the trends that will really impact your development? We’ve dug through the most popular trends and brought together the topics you should keep an eye on in 2024. 1. Learn about AI and Machine Learning With the release of Google’s Gemini, we’re seeing AI continue to explode. It won’t be long before it’s a common tool that we all use day to day. Getting to grips with how it works is going to be essential, particularly in gaming. At the same time, we’re seeing hyper-casual games shift to richer and deeper experiences – becoming hybrid-ca ..read more
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Game industry trends to expect in 2024
GameAnalytics
by Allison Bilas
2M ago
As we enter the new year, the anticipation is high for the unfolding trends that are about to redefine how we create and play games—from AI seamlessly crafting entire game worlds to the ongoing rise of mobile gaming popularity, where developers refine strategies to extend engagement and enhance monetization, alongside their focus on diversity and sustainability. AI keeps revolutionizing development dynamics Traditionally, creating expansive open-world games with stunning graphics required large teams and significant time investments. But lately, AI is becoming a leader in a new era where even ..read more
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Decoding players’ patterns with engagement tracing
GameAnalytics
by Tomas Hubka
2M ago
Addressing developers’ demands for more nuanced retention analysis, we created a solution beyond conventional retention metrics, empowering developers and studios to gain a deeper understanding of player behavior and refine their strategies for long-term success. Our engagement feature enables developers to filter retention based on various event types, offering a granular view of player behavior beyond standard global filters such as country or platform. By creating custom cohorts for retention, developers can tailor their analyses to specific in-game actions, answering critical questions su ..read more
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Cybersecurity for Game Developers: Top Tips to Stay Safe
GameAnalytics
by Sarah Impey
2M ago
There’s a common misconception that cybercriminals only target big business. But small businesses are actually three times more likely to be a target than larger companies. From the hacker’s perspective, it’s easy pickings. Small businesses have less security and fewer safeguards in place to protect themselves. But protecting yourself isn’t necessarily hard. Not if you’re aware of the techniques hackers use. So, with data breaches becoming increasingly common in the news, we thought we’d give a little advice about how to protect yourself. How do hackers attack game developers? It’s not just y ..read more
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