Contextual Ad Targeting: Building Effective Ad Campaigns in the Post-IDFA World
MobileAction » App Marketing
by Talip Sencan
2y ago
Due to changes on digital privacy policies which started with the deprecation of IDFA and similar changes on the way for Play Store, serving personalized ads became harder, making app marketers seek more effective and sustainable ways of  driving growth. Even though users’ ATT opt-in rate is around 21%, app marketers can still target theDue […] The post Contextual Ad Targeting: Building Effective Ad Campaigns in the Post-IDFA World appeared first on MobileAction Blog ..read more
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How to Build an App Gamification Strategy for Mobile User Acquisition & Retention
MobileAction » App Marketing
by Talip Sencan
2y ago
All of your mobile user acquisition efforts might be wasted if you can’t manage to maintain your user base. For this matter, app Gamification Strategy is an important subject that you should consider for better user engagement. StriveCloud’s research shows that it actually increases user retention by %500. Who wouldn’t want to quintuple their retention […] The post How to Build an App Gamification Strategy for Mobile User Acquisition & Retention appeared first on MobileAction Blog ..read more
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Product Page Breakdown: Casino Games
MobileAction » App Marketing
by Talip Sencan
2y ago
In real life, Casinos use some simple but extremely effective tricks to pursue people in playing more. You can’t find clocks in Casinos. No windows, no outside interaction. So, no track of time. However, they will give you free drinks, alcohol, and a sparkling world. In this way, players remain happy even if they are […] The post Product Page Breakdown: Casino Games appeared first on MobileAction Blog ..read more
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Black Friday 2021: User Acquisition Strategies for Shopping Apps
MobileAction » App Marketing
by Talip Sencan
2y ago
Whoever said that money can’t buy happiness simply didn’t know where to go shopping. Or when to go shopping. The answer to the second question is November 26 for this year since Black Friday 2021 will take place on this date.  In this post, we are going to present a comprehensive analysis of the mobile […] The post Black Friday 2021: User Acquisition Strategies for Shopping Apps appeared first on MobileAction Blog ..read more
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Top 10 Advertising Finance Apps for October 2021
MobileAction » App Marketing
by Talip Sencan
2y ago
We have recently been introduced to a digital medium of exchange that is decentralized and beyond the control of governments. This emerging development ushered in a new age where the basis of the economy was redefined. And of course, the mobile app industry got adjusted to it pretty quickly. As you can see, the best […] The post Top 10 Advertising Finance Apps for October 2021 appeared first on MobileAction Blog ..read more
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Mobile Marketing: Paid Growth Strategies for Grocery Apps
MobileAction » App Marketing
by Halime Dogan
2y ago
The pandemic has greatly changed our shopping habits. During this time, food delivery apps quickly became one of the most in-demand types of applications. As a result, their mobile marketing strategies also became crowd-pulling. It also helps that they’re not only providing a real shopping experience but also quick delivery as well. The convenience of […] The post Mobile Marketing: Paid Growth Strategies for Grocery Apps appeared first on MobileAction Blog ..read more
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Mobile Game Ideas October
MobileAction » App Marketing
by Talip Sencan
2y ago
For this month’s Mobile Game ideas post, let’s start with Charles Holland Duell. He was the commissioner of the US patent office in 1899 and he is most famous for his quote:  “Everything that can be invented is already invented.” As you would have agreed, it was an early statement, and probably it will probably […] The post Mobile Game Ideas October appeared first on MobileAction Blog ..read more
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A/B Testing in Mobile Apps: Google Play vs App Store
MobileAction » App Marketing
by Juvariah Azhar Syed
2y ago
“A/B  testing should be the same for both Android and iOS apps. How different can it be?” This assumption may have popped into our minds several times in the process of learning how app store testing works. But truth be told, they are two very different things. Learning the specifications of different platforms will allow […] The post A/B Testing in Mobile Apps: Google Play vs App Store appeared first on MobileAction Blog ..read more
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Mobile Game Ideas for September 2021
MobileAction » App Marketing
by Talip Sencan
2y ago
Mobile games are in demand but are you ready to supply? Do you know what the latest gaming trends are or where you can find the best mobile game ideas? These are all difficult questions but let’s start by answering the obvious one.  If you are looking for game ideas you have come to the […] The post Mobile Game Ideas for September 2021 appeared first on MobileAction Blog ..read more
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IOS 15: Preparing for the New Era of Mobile User Acquisition
MobileAction » App Marketing
by Talip Sencan
2y ago
Since the announcement of iOS 15 on June 7, 2021, there has been great excitement amongst the app marketing community. With this update, app marketing strategies will get much more effective in the App Store thanks to the new features that we will discuss in this article.  Let’s dive in and examine how this major […] The post iOS 15: Preparing for the New Era of Mobile User Acquisition appeared first on MobileAction Blog ..read more
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