If you want to find a way to improve your business, you should make sure that you focus on creating loyal customers. This will allow you to build a stable business, as people choose to purchase your products or services. One of the best ways of doing this is by creating higher levels of satisfaction. However, while customer satisfaction and customer loyalty are linked, they aren’t the same thing. Businesses should try to prioritize building loyalty amongst their customer base. Let’s look at some of the reasons why this is more important than creating customer satisfaction.  Difference Between ..read more

Loyalty programs are a great tool for any company. They will make it easier for you to create loyalty amongst your customer base, making people more likely to choose your services. It will also allow you to generate data about your users, so you can craft a better experience in the future. However, the biggest benefits can be achieved when customers feel engaged with your loyalty program. One of the best ways to do this is by creating a more personalized experience. This will make them feel like their insights are valued. It will also allow you to better capture the user’s attention, which is ..read more

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If you want customers to return and generate sales, you need to ensure they feel like a valued part of your business. In other words, you need to reward their loyalty and make them feel important. This is done through loyalty programs. Not just any loyalty program, but a gamified loyalty program. What is Gamification? Gamification is a technique that implements gaming strategies to help engage customers in a fun and exciting way. For example, customers can redeem points, strive to be the leader on a leader board, monitor their performance, create personal avatars, and cooperate in teams and mo ..read more

E-commerce is becoming more popular, allowing customers the convenience of shopping online while avoiding the costs of renting a physical location. As people get more accustomed to shopping in this manner, online shopping and online Loyalty And Reward Programs will become even more popular. However, this also means that one will face more competition. There are already 12 to 24 million e-commerce sites online. This figure is expected to rise in the future. For this reason, you will have to learn to make your site stand out. One of the best ways to do this is by using a loyalty program. This wi ..read more

Loyalty programs are a great way to get people to keep coming back to your company. The more you encourage this behaviour, the stronger their link with your organization will become. However, these programs face a few potential challenges. For example, they tend to have a low redemption rate. This can be an indication that people don’t enjoy engaging with your program or a sign that you don’t have any rewards that interest them or know when to approach them with the right message at the right time.  Thankfully, a new generation of loyalty and reward solution providers are starting to use  AI a ..read more

One of the most exciting emerging technologies taking place in our time is blockchain technology. With its rapid evolution, the implementation of blockchain provides for better privacy, security, transparency, data integrity and scalability than ever before. Although many experts argue that blockchain is still in its very early stages of development, it undoubtedly has the potential to revolutionize any industry and will alter consumer habits on a global scale.  While technology experts agree that blockchain technology will change the world as we know it, it does have limited real-world applic ..read more

Loyalty programs have been around for a long time. Often, customers will receive a special card. Whenever they shop at a store, they receive points. Later they can use these points to trade for real-world rewards. However, these can be expensive and time-consuming to establish. So, how do they benefit the businesses who provide them? One of the biggest benefits that businesses receive is the ability to create more brand engagement with the customer. This ensures that they will be more likely to purchase their products, making the business money. However, there are multiple other benefits that ..read more

Malta, 9 November 2019   Dear Momentum Protocol supporters, The months of September and October seems to have literally flown by.  That is how it seems to go when there is so much going on.  Unfortunately the cold rain and winds have returned to the Netherlands and the leaves have changed to burnt orange and yellow.  Soon they will all fall and we will swiftly head into the holiday season and the end of 2019.  How time flies! As usual, we have been hard at work with the listing, product development and business development, which we will be informing more about below. In this newsletter, Momen ..read more